42nd Annual Thoth Awards Ceremony Honors Best Communications Campaigns in Washington | PRSA-NCC
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42nd Annual Thoth Awards Ceremony Honors Best Communications Campaigns in Washington

Media and PR Professionals Gather for Annual Awards Gala to Celebrate Achievements of Area Communicators
September 24, 2010

Washington, D.C. – The Public Relations Society of America National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent and innovation in Washington public relations professionals at its 42nd annual Thoth Awards, held at the historic Willard InterContinental Hotel.  Thoth, named after the Egyptian god of communications, honors the best and brightest each year.

Special guest presenters Chris Hansen of "Dateline NBC", NBC News, and Greta Kreuz, veteran reporter and Maryland bureau chief for ABC7/WJLA-TV, were in attendance with National Capital Chapter leadership and nearly 250 guests.   The Egyptian-themed gala presented 25 Thoth Awards and 20 Certificates of Excellence to regional communications gods.  The awards program included 23 categories, and recipients included a wide array of Washington area public relations agencies, companies, government organization, and trade and professional associations.

“This was a tremendous year for our chapter's signature Thoth awards program,” said Jeff Ghannam, PRSA-NCC 2010 President. “This year's theme celebrates the traditional meaning of the Thoths Awards but there is nothing ancient or outdated about the winners. The innovative, strategic public relations work displayed in the nominations this year proves Washington, D.C. is home to many communications gods.”

The Thoth “Best of Show” award was presented to Lockheed Martin for its campaign, “The I Campaign”. Lockheed Martin also received the Thoth Award for Internal Communications.

Thoth Awards and Certificates of Excellence presented included:
Program Awards
Community Relations
    Thoth – Stratacomm
Reputation/Brand Management
    Thoth – Ogilvy Public Relations Worldwide for the Association of American Railroads
    Certificate of Excellence – Hilton Hotels
Events and Observances (seven or fewer days)
    Thoth – Biotechnology Industry Organization
    Certificate of Excellence – Crosby Marketing Communications
Events and Observances (more than seven days)
    Thoth – Brand Resources Group
    Certificate of Excellence – Ketchum
    Certificate of Excellence – Ogilvy Public Relations Worldwide for the Royal     Netherlands Embassy

Public Service
    Thoth – American Urological Association and Zeno Group
    Thoth –  GEOFFREY BEENE GIVES BACK and Research!America
    Certificate of Excellence – Crosby Marketing Communications
Public Affairs/Issues Management
    Thoth – National Automobile Dealers Association
    Certificate of Excellence – GYMR Public Relations
Marketing Consumer Products & Services
    Thoth – Sprint and Stanton Communications, Inc.
    Certificate of Excellence – Embassy Suites Hotels with Emanate
Marketing Business-to-Business Products & Services
    Certificate of Excellence – Crosby Marketing Communications
Global Communications
    Thoth – Hilton Hotels
    Certificate of Excellence – Ogilvy Public Relations Worldwide for TED
Crisis Communications/Issues Management
    Thoth – Ogilvy Public Relations Worldwide for the American Peanut Council
    Certificate of Excellence – Johns Hopkins Medicine
Internal Communications
    Thoth – Lockheed Martin
Integrated Communications
    Thoth – U.S. Department of Commerce, National Telecommunications and Information     Administration/Ketchum
    Certificate of Excellence – Ogilvy Public Relations Worldwide for the Internal Revenue     Service

Component Awards
Media Relations
    Thoth –  American Urological Association and Zeno Group
    Certificate of Excellence – Marianne Worley – So Young Pak
    Certificate of Excellence – Crosby Marketing Communications
    Certificate of Excellence – Ogilvy Public Relations Worldwide for Dupont Corian
Online Communications
    Thoth – Pepco Holdings, Inc. with Stanton Communications, Inc.
    Certificate of Excellence –  Balance Interactive
Blog/Blogger Campaign
    Thoth – Ogilvy Public Relations Worldwide  Vtech
    Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune
Written Communication/Print Version
    Thoth – Johns Hopkins Medicine
    Thoth – Mayes Communications Inc. Strategic Design Studio  and Nannerdog &     Associates for Medstar Health Corporate Privacy Department
    Certificate of Excellence – Germanna Community College
Written Communications/Electronic Version
    Thoth – National Automobile Dealers Association
    Certificate of Excellence – Military Health System Office of the Chief Information Officer     Communications Team
Annual Report
    Thoth – NeighborWorks America
Public Service Announcements
    Thoth – Operation Lifesaver
    Certificate of Excellence – American Urological Association and Zeno Group
Speeches
    Thoth – John D. Trybus – the Jane Goodall Institute
Website
    Thoth – Monsanto and Edelman
        Certificate of Excellence – Focused Image
    Certificate of Excellence – Ogilvy Public Relations Worldwide for Medimmune
Internal Video Program
    Thoth – National Automobile Dealers Association
External Audio Program
    Thoth – Strauss Radio Strategies

PRSA-NCC would like to thank all of the Thoth sponsors for helping to make the celebration a wonderful event. Diamond sponsors included Business Wire, News Generation, Inc., Ogilvy Public Relations Worldwide, PR Newswire and Strauss Radio Strategies. Silver sponsors included Balance Interactive, BurrellesLuce, GolinHarris, Marketwire and O’Dwyer’s PR News. and  Production sponsors included 5th Element Communications, Focused Image, GRC Direct, Hackstone Film Group, News Generation, Inc. and PR Newswire. 
 

Media Contact: Shannon Joyce, PRSA-NCC Marketing & PR Committee Chair, sjoyce@okco.com, 571-435-2871