Are you considering earning your Accredited in Public Relations (APR) credential?
PRSA-NCC can help guide you through the process, offer training and support, and celebrate your accomplishments.
The Chapter's APR and APR+M (for military communications) programs are highly successful; we set the bar for other chapters in defining what works to ensure candidates complete the accreditation process.
Resources for APR Study
First, download the free APR Study Guide
Then, acquire the three recommended texts below and refer to pages 8 and 9 of the Study Guide for readings. Titles of supplemental texts can be found here:
The links for Frequently Asked Questions and the KSAs (knowledge, skills and abilities) to be tested are below:
We recommend candidates attend a Mini Jump Start for instruction in the KSAs most heavily weighted and more information on the APR process. Candidates should expect to spend 6 months to a year on study. They should plan to sit for their oral Readiness Review about 3/4 of the way through their study, then sit for the computer-based exam. We recommend candidates wait to apply to PRSA National until they are prepared for the Readiness Review.
Mini Jump Start- Half day class to get candidates started. Includes instruction on KSAs and the APR process, as well as an introduction to chapter resources.
Readiness Review Prep Session (free)- About one month prior to a scheduled Saturday Readiness Review, NCC's Accreditation Committee offers a free session with tips about the presentation to the Readiness Review panel. Those who are ready may practice their presentation and get feedback from the group. The session is open to all candidates and is a good way for those early in their study to get a sense of the presentation and what may make a good campaign for them to present.
Readiness Review Panels: At least four times per year, PRSA-NCC offers panels for Readiness Reviews. Consult the calendar or reach out to a committee member.
Computer-based Exam Prep Class: At least once per year, NCC offers this class specifically on how to take the multiple choice, scenario-based exam.
Mentors: Candidates may ask for a mentor to provide insight on the APR process and personalized feedback for candidates. Mentors are NOT instructors.
PRSA National Headquarters offers:
Webinars on demand that are free to members. Check out these great resources: http://www.prsa.org/Learning/Calendar/list/ondemand
Cutlip and Center's Effective Public Relations. 10th ed.
Primer of Public Relations Research. 2nd ed.
The Associated Press Stylebook and Briefing on Media Law
|Feb. 26||Mini Jump Start (8:45 a.m.-12:30 p.m.)|
|March 4||Candidates deadline for submitting documents to PRSA HQ for readiness approval (2 weeks)|
|March 18||Candidates check with PRSA to see if they are approved to take readiness review.|
|March 24||Readiness Review (Prep Session) (free) Thurs. evening 6:00-8:00 p.m.|
|April 8||Candidates documents distributed to APR readiness review panelists|
|April 30||Readiness Review (Saturday) 9:00 a.m. -12:00 a.m.|
|May 26||Jump Start (Friday morning event)|
|June 23||Readiness Review Prep (TBD) (Thursday evening)|
|July 15||All documents received from UAB and distributed to Review Panelists|
|July 30||Readiness Review (Saturday morning)|
|Sept. 16||Jump Start (Friday morning)|
|Sept. 29||Readiness Review Prep (Thursday evening)|
|Oct. 14||All documents received from UAB and distributed to Review Panelists|
|Nov. 5||Readiness Review (Saturday morning).|
APR is a Valuable Professional Distinction
The APR credential is the profession’s only post-graduate certification, which demonstrates competency and a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation. In addition, Accredited professionals have high professional and ethical standards and so contribute to greater understanding of public relations.
What is the APR?
Established in 1964, the APR Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.
Recently the APR+M program was established for PRSA members of the military. APR+M signifies someone who meets all the qualifications of APR, PLUS a rigorous course of study surrounding military public affairs in joint operations.
- More details on the APR from PRSA
- Application and preparation resources from the Universal Accreditation Board
- Step-by-step process for APR candidates
If you already have your APR, the chapter Accreditation & Continuing Education Committee invites you to guide others in earning their APR.
For more information on the chapter's APR program, contact:
Suzanne Lundin Ross, APR, firstname.lastname@example.org
For more information on the chapter's APR+M program, contact:
Barbara Burfeind, APR+M, email@example.com