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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 55 min ago

Have Social Media Made Us More Afraid to Express Policy Opinions?

August 26, 2014 - 1:00am
Have Social Media Made Us More Afraid to Express Policy Opinions?

Is ‘Ice Bucket Challenge’ for Charity More Than an Empty Gesture?

August 19, 2014 - 1:00am
Pouring ice water over your head for ALS research (and then posting a video of the stunt to social media, of course) has become philanthropy’s feel-good hit of the summer, garnering as many as 1,887 tweets a minute.

As Critics Cry ‘Cruelty,’ SeaWorld to Expand Killer Whale Habitats

August 15, 2014 - 1:00am
Facing bad publicity and lower attendance but buoyed by increased revenue from higher ticket prices, SeaWorld has announced an expansion of its killer whale habitats.

Growth Expected in the Number of Entry-Level PR Jobs

August 11, 2014 - 1:00am
Growth Expected in the Number of Entry-Level PR Jobs

Men Make More Purchases via Mobile Devices than Women, Study Says

August 7, 2014 - 1:00am
Men shop online as much as women do, but are more likely to make a purchase through their mobile devices than women are, says a recent report from BI Intelligence, a research service from the publication Business Insider.

Is Native Advertising Becoming Harder to Spot?

August 6, 2014 - 1:00am
Is Native Advertising Becoming Harder to Spot?

PR Blotter

August 1, 2014 - 1:00am
Business Travel, Unreliable Content and ‘the Slippery-Slope Effect'

Online Newsrooms and Brand Journalism: Survey Shows Media Acceptance of Corporate Storytelling in Press Centers

August 1, 2014 - 1:00am
Early on, media relations professionals had to rely upon their technical team to post a list of press releases to the company website.

Social Media Video: Do It Right When You Do It Yourself

August 1, 2014 - 1:00am
Smart phones and webcams have given communicators — and non-communicators — immediate and unlimited access to their own private TV studios. And while the “turn-it-on-and-start-talking” approach to video PR can produce successful results when executed properly, it is every bit as likely to serve as a cautionary tale of do-it-yourself media gone wrong.

Never Stop Exploring: 5 PR Pros Talk Travel and Tourism

August 1, 2014 - 1:00am
Tactics spoke with five communicators on the executive committee of PRSA’s Travel & Tourism Professional Interest Section. Here, they share their thoughts on their experiences working in this specialty area and discuss building their brands, keeping audiences engaged and how social media is changing the profession.

Play Ball: John Blake of the Texas Rangers Talks PR and the Big Leagues

August 1, 2014 - 1:00am
John Blake is the executive vice president of communications of the Texas Rangers. Since 2008, he’s overseen all of the club’s communications efforts, including media and player relations, broadcasting, social media outreach and publications.

Editor's Corner

August 1, 2014 - 1:00am
Editor's Corner

Are 'Summer Fridays' Catching On?

August 1, 2014 - 1:00am
Are 'Summer Fridays' Catching On?

Channeling Mike Wallace: How to Manage Gotcha Journalism

August 1, 2014 - 1:00am
The ambush interview, in one form or another, is here to stay. While the situations vary, each poses potential danger if you don’t handle it properly. Train your executives to be prepared, seize control, and be calm and confident.

Survey the Scene: How to Organize Research Stories

August 1, 2014 - 1:00am
Survey the Scene: How to Organize Research Stories

Integration: Go Where the Future Is

August 1, 2014 - 1:00am
Integration: Go Where the Future Is

Look to Millennials to Lead

August 1, 2014 - 1:00am
Look to Millennials to Lead

Delivering News the Media Can Use

August 1, 2014 - 1:00am
Delivering News the Media Can Use

Smarter, Not Harder: Marrying Content Creation

August 1, 2014 - 1:00am
This piece was adapted from a June 9 presentation at PRSA’s Travel and Tourism Conference in Tampa. - We work hard to give journalists the most compelling features for their publications, write articles for our business’ publications, and craft great stories for our customers or visitors. But, we don’t have to work harder for content creation — just smarter. Many believe that content is king, but I’m here to tell you that context is.

Inside PRSA’s Travel and Tourism Professional Interest Section

August 1, 2014 - 1:00am
More than 300 attendees made their way to Tampa on June 8–11 for this year’s PRSA Travel and Tourism Conference, titled “Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity.”

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