PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 36 min ago
When soccer teams compete for the FIFA World Cup next summer in Brazil, another fight will also be taking place between Nike and Adidas, regarding which company will reign as the planets biggest sports apparel brand.
Amid Surge of Native Ads, FTC Vows to Protect Consumers From Deception
Courtney Dreyer, APR, J.D., senior manager, contract compliance and trade secrets, DuPont Pioneer, spoke with PR Tactics on Oct. 28. She also won the grand prize an all-expenses-paid trip to Conference in PRSAs Winning National Network Sweepstakes, a campaign that recognized members involvement and dedication to the Societys growth.
All communications professionals have to give presentations at some point, which is often daunting but doesnt have to be that way, said Mike Neumeier, principal, Arketi Group, during an Oct. 28 session at the PRSA International Conference. He explained the three tips which total nine words that successfully captivate audiences.
The future of social media isnt people-based, its interest-based, according to Gabe Lozano, co-founder, CEO of LockerDome. During his professional development session on Oct. 29, titled The Interest Graph: A Shift in Social Media, Lozano discussed how communicators can use emerging platforms to reduce viral friction by targeting interested audiences with content they want, where they want it.
The Greater Fort Worth Chapter of PRSA launched the Worthy Awards in 2012 to re-energize and grow the Chapter, and to enhance PRs reputation in the region.
Terri Hines is vice president of global public relations and communications at Converse, Inc. She leads integrated global communications strategy including brand, entertainment, corporate, crisis, internal and philanthropy for the Converse brand portfolio worldwide. Converse footwear, apparel and accessories are available in 160 countries and include the top-selling shoe of all time, the iconic Chuck Taylor.
As a post on The New Yorker's blog suggests, such headlines catch our eye by standing out in a stream of content, spatially organizing the information and promising a finite story and an easy reading experience.
News briefs for PR professionals from the December 2013 issue.
During her professional development session on Oct. 27, during the PRSA International Conference, Mallory Perkins, social media analyst at Coca-Cola, shared how she and her team launched Coca-Cola Journey, the companys content blog.
Though much of my social media use is for personal enjoyment and entertainment, when I do seek information for monetizing, measuring, marketing, promoting or selling through social media, I often find that those experts dont represent those African-Americans, Latinos and women who use social media most. Why arent those of us who use social media equally represented as thought leaders in the space?
Imagine yourself sitting in a media interview. The reporter asks you a question and you begin to answer. While you are answering, what else is going through your mind? What are you wondering at that moment?
Ive read several articles on why companies lose their best employees. While thats helpful, Id like to see a more positive selection of ideas for how to keep good people. Any ideas?
The Greatest Show on Earth, also known as the Ringling Bros. and Barnum & Bailey Circus, is a 140-year-old brand and an American icon. On Oct. 27, Stephen Payne, vice president of communications for Feld Entertainment, and Tina Elmowitz, partner and executive vice president of rbb Public Relations, discussed how their PR program brought the circus to a Hispanic audience in four key regions.
In this issue of Tactics, we bring you highlights from the PRSA 2013 International Conference in Philadelphia.
In this back-to-school spirit, here are three tests that you can run on your Web page to make sure that your message is accessible to skimmers and to scanners.
As 2013 draws to a close, Im pleased to report that despite facing more than our share of challenges in the past 12 months, PRSA had a very productive year on behalf of our members.
Staying Nimble, Interconnected and Secure for the Tech Road Ahead in 2014
For New Anchorman Movie, Studio Plunges into Social Media Marketing
As Torontos City Council was voting to strip Mayor Rob Ford of most of his powers after revelations of his drug and alcohol abuse and erratic behavior, hundreds of the citys municipal workers found themselves in a leadership crisis. Leaders set the example for an organization and create its culture, and should have strong ethical values that are demonstrated in everything they do, according to The Globe and Mail on Nov. 19.