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This Just In
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
URL: http://www.prsa.org
Updated: 2 hours 15 min ago
Despite earlier cease-and-desist order, World Nutella Day lives on
After sending a cease-and-desist letter to the organizer of an unauthorized World Nutella Day, the Italian company Ferrero has relented and will allow the event to proceed after all, BusinessWeek.com reports.
Yahoo acquisition could help or hinder Tumblr
The deal announced Monday could help Yahoo attract so-called millennials those coveted Internet users born between the early 1980s and the early 2000s and Tumblr might benefit from Yahoos relationships with ad agencies and marketers. On the other hand, the purchase could damage Tumblrs credibility with its core audience.
How police departments are using Twitter to communicate with the media
As Poynter.org reports, more and more police departments including those in Seattle, Boston and Cleveland are using social media to contact journalists before the reporters have contacted the police departments.
For online clothing retailers, consumers are the new fashion models
Apparel retailers are grabbing photos that people post online and turning them into advertisements, and many consumers couldnt be happier about it. As The Wall Street Journal reports, online apparel companies troll social-media sites for pictures of people wearing their products, and then post the images on their own websites.
Should McDonalds have tweeted about Cleveland rescue hero?
In a world where nearly every social-media action brings a social-media reaction, some are applauding McDonalds for acknowledging Charles Ramseys role in the womens escape, while others are criticizing the company for its tweet.
In Memoriam: John W. Jack Felton, APR, Fellow PRSA
John W. Jack Felton, APR, Fellow PRSA, a two-time PRSA president, has passed away. He was 84.
Will brand partnerships revive Myspace?
Before Facebook, cool young people flocked to Myspace, an early social-media network that was later nearly forgotten. Now Myspace is trying for a comeback as a music site. As Digiday.com reports, New Myspace offers the worlds largest streaming library, and invites artists and fans to connect and discover new content
Boston PRoud: Coming together for a cause
To support their community in the wake of the bombing tragedy at the Boston Marathon, more than 20 area PR firms are coming together to host Boston PRoud on May 29.
With rebranding, FleishmanHillard begins new era
As agencies try to transform themselves and better serve clients in the 21st century, PR giant Fleishman-Hillard is reshaping itself in significant ways, The New York Times reports.
As professors become brands, companies cut out college middlemen
As social media and TED talks have helped professors become their own brands, companies are eliminating the university middleman and contacting instructors directly.
Connect13 recap: Engaging the social workforce
PRSA and MSLgroup presented the Connect13 Conference on March 26-27 at New York Universitys Kimmel Center in Manhattan. This years event focused on evolving leadership styles, tools and programs to engage 21st-century employees. MSLgroup also had artists on hand to create live visual keynotes during each session. Here are several highlights.
For companies, bad publicity can trigger positive change, study says
Bad press can spur companies to make wide-ranging strategic changes for the better, new research suggests.
Connecting with journalists on todays open Web
Readers who access news online or via mobile devices daily have increased from 34 to 39 percent since 2010. When Pew accounts for other digital sources such as social media, emails and podcasts, the average rises to 50 percent just below televisions daily audience and ahead of print and radio. While these statistics do not surprise PR practitioners, the continued growth of digital and social news consumption raises the question of whether our spokesperson training approaches address this trend.
Managing misinformation at work
As information travels quickly, how can organizations manage the flow of announcements so that people hear them accurately and uniformly?
3 easy pieces: Using the feature-style structure
Use this feature style for releases, blog posts, bylined articles any piece where you want to hold your readers rapt attention and leave him or her wanting more.
Changes ahead at PRSA: Classic programs and new offerings
In 1964, Bob Dylan sang that The Times Are A-changin. Things are still changing 49 years later, and so is PRSA. For instance, how about a job interview in your pajamas?
Engaging a new kind of workforce
Working to maintain employer-employee relationships for todays organization is full of challenges for PR practitioners. Note how the demographic make-up of Americas workforce has diversified. Our profession is moving away from using demographics to create targeted messages that motivate audiences and moving toward the use of psychographics and social and behavioral data to predict audiences needs and wants. When creating relationships with employees, organizations must consider the psychographics of its workforce, too.
A culture of communication: Your most important audience is all around you
Too many organizations approach communications tactically rather than strategically. They identify their audiences and start communicating, without stopping first to prioritize their audiences. Identification is not enough. You need to determine which audiences are most important and which you need to communicate with first and most often. Prioritization isnt easy, except when it comes to naming your most important audience.
Be prepared: 5 CSR reporting guidelines for PR professionals
There are five key guidelines that PR professionals must follow when communicating their organizations corporate social responsibility report. While there are numerous considerations to keep in mind, lets focus on those that will ensure you are producing a report that is objective, transparent and shows readers the sustainability of your brand.
Supermarket sweep: Publixs Maria Brous on media and community relations
Maria Brous, director of media and community relations at Publix Super Markets, Inc., explains why community, customer loyalty and a supportive corporate culture matter to your organizations bottom line.