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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 28 min ago

NFL Commissioner Under Scrutiny For League's Domestic Violence Issues

September 10, 2014 - 1:00am
NFL Commissioner Under Scrutiny For League's Domestic Violence Issues

Bonus Online Article: PR Agency Profitability Not No. 1 Consideration for Successful Acquisitions

September 4, 2014 - 1:00am
Profits, profits, profits. By now PR agency owners understand the mantra of profitability and how important it is to be able to sell your firm. You’ve undoubtedly read about how firms are valued and what they need to do to make sure their finances meet the minimum acquisition requirements.

Editor's Corner

September 2, 2014 - 1:00am
Editor's Corner September 2014

The Crucial 120 Minutes: Recovering from an Ethical Crisis

September 2, 2014 - 1:00am
The best response to an ethical crisis is being prepared with a flexible crisis strategy that is timely, responsive and thoughtful. This is true whether unethical actions or the outcome of an unintended occurrence caused the crisis.

The Crucial 120 Minutes: Recovering from an Ethical Crisis

September 2, 2014 - 1:00am
The best response to an ethical crisis is being prepared with a flexible crisis strategy that is timely, responsive and thoughtful. This is true whether unethical actions or the outcome of an unintended occurrence caused the crisis.

President and CEO of UNCF to Present the Business Case for Diversity at the PRSA 2014 International Conference

September 1, 2014 - 1:00am
President and CEO of UNCF to Present the Business Case for Diversity at the PRSA 2014 International Conference

Can You Measure Thought Leadership?

September 1, 2014 - 1:00am
Here, Natashia Gregoire, manager of global reputation strategies at FedEx, discusses the company’s thought leadership program, Access.

Beyond the Byline: How Reporters Engage Readers

September 1, 2014 - 1:00am
In the Convergence Era, a journalist’s job doesn’t end once a story is filed by a deadline. Along with the text, there need to be updates with videos and interviews. Then, that story must be promoted on an arsenal of social platforms.

Providing a Voice to All of our Members at the National Board Level

September 1, 2014 - 1:00am
Providing a Voice to All of our Members at the National Board Level

A New Era: The Role of PR Pros in an Era of Declining Trust

September 1, 2014 - 1:00am
A New Era: The Role of PR Pros in an Era of Declining Trust

Change in Social Media: The Multiple Challenges

August 29, 2014 - 1:00am
Social media is here to stay. It is not a fad. In order to function and prosper in today’s world, you need to understand it and utilize it. You have the capacity to do so. Amid the multiple challenges of change, social media is still based on fundamental interpersonal skills that we developed from childhood into adulthood — only now, we express them through a new technological medium.

Going Native: Will Content Marketing Work for You?

August 29, 2014 - 1:00am
Sometimes the op-eds and owned media in our toolkits aren’t enough, and audiences may be unresponsive to a hard sell. Is native advertising the right step? Or are we going down the wrong path?

Reboot the Release: Focus on the Reader, Not Routine

August 29, 2014 - 1:00am
How can you reboot your release to increase interest and coverage?

DIY Media Training: Staying in Interview Shape Year-Round

August 29, 2014 - 1:00am
Media training is a bit like working with a gymnastics coach: One lesson is rarely enough, practice is essential and a good instructor can prevent you from getting hurt.

The Right Choice: Why Having an Internal Ethics Advocate Matters

August 29, 2014 - 1:00am
You only need to scan the latest headlines to realize how ethical misconduct can destroy an organization’s reputation -— and bottom line. Tactics is making a slight departure with this month’s Profiles in PR. In honor of PRSA’s Ethics Month, James E. Lukaszewski, ABC, APR, Fellow PRSA, co-chair of PRSA’s Board of Ethics and Professional Standards (BEPS), spoke with Emmanuel Tchividjian, ethics officer at Ruder Finn.

Are Ethics Essential Ingredients in Your PR Practice?

August 29, 2014 - 1:00am
Or Are They Sitting in a Box, Tucked Away on a Shelf?

How Can New Pros Find Ethical Leadership?

August 29, 2014 - 1:00am
As a new professional, how can I make sure that I’ll be working for an ethically sound organization?

Have Social Media Made Us More Afraid to Express Policy Opinions?

August 26, 2014 - 1:00am
Have Social Media Made Us More Afraid to Express Policy Opinions?

Is ‘Ice Bucket Challenge’ for Charity More Than an Empty Gesture?

August 19, 2014 - 1:00am
Pouring ice water over your head for ALS research (and then posting a video of the stunt to social media, of course) has become philanthropy’s feel-good hit of the summer, garnering as many as 1,887 tweets a minute.

As Critics Cry ‘Cruelty,’ SeaWorld to Expand Killer Whale Habitats

August 15, 2014 - 1:00am
Facing bad publicity and lower attendance but buoyed by increased revenue from higher ticket prices, SeaWorld has announced an expansion of its killer whale habitats.

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