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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 39 min ago

Gaps in Internet Use Shrinking, Research Says

July 1, 2015 - 1:00am
Even as they narrow, gaps in Internet use persist among Americans depending on their education, income, race, ethnicity and community, according to new data from the Pew Research Center, as reported by DigitalTrends.com on June 27.

PR Blotter: July 2015

July 1, 2015 - 1:00am
PR Blotter: July 2015

Making an Impact: Georgetown CSIC’s John D. Trybus, APR, on Social Change

July 1, 2015 - 1:00am
As the deputy director of the Center for Social Impact Communication (CSIC) at Georgetown University, John D. Trybus, APR, leads and manages its day-to-day operations, including research, curriculum and partnership development, outreach and communications.

The Essence of J. Peterman: John O’Hurley on Storytelling, Introspection and ‘Seinfeld’

July 1, 2015 - 1:00am
O’Hurley talks about his PR roots, “Seinfeld,” the art of storytelling, the J.Peterman Company, his golf game, and the parallels between acting and public relations.

Internet Week New York 2015 Recap

July 1, 2015 - 1:00am
The eighth-annual Internet Week New York took place on May 18-21 at Manhattan’s Metropolitan Pavilion. The event explored “the human side of tech advances and the impact of technology on real people’s lives.” Here are some highlights:

Communicating a Clear Vision: Guidelines for Working With Nonprofits

July 1, 2015 - 1:00am
Having worked professionally and personally with local and regional charities over the years, I offer the following guidelines for working with nonprofits:

Storytelling, ‘Seinfeld’ and Silver Anvils

July 1, 2015 - 1:00am
Another Silver Anvil Awards Ceremony is in the books. Unfortunately, I was unable to attend this year’s event on June 4 — just the third one I’ve missed in my 21 years with PRSA.

Born on the Fourth of July: ‘When Did You Declare Your Independence?’

July 1, 2015 - 1:00am
To mark the nation’s Independence Day celebration, a few solo PR practitioners recount how they arrived at the decision to declare their own independence:

Take Me Away: Stories That Transport Can Change Readers’ Minds

July 1, 2015 - 1:00am
Have you ever been lost in a story?

Keeping the Peace in Cleveland: The Community Outreach That Prevented Violent Protests

July 1, 2015 - 1:00am
Just weeks after devastating rioting and looting took place in Baltimore over the death of Freddie Gray, the city of Cleveland took center stage in the growing national debate over police treatment of Blacks.

Report: Many Consumers Still Distrust Sponsored Content

July 1, 2015 - 1:00am
About a third of news consumers in the United States and the United Kingdom feel tricked or let down after reading sponsored content, according to the Reuters Institute for the Study of Journalism.

Letter to a Friend: Remembering Measurement Guru Don Bartholomew

July 1, 2015 - 1:00am
The PR world lost a true luminary when measurement guru Don Bartholomew passed away on June 1.

‘Never Forget Where You Came From:' CEO Tom Coyne on Learning How to Be a Leader

July 1, 2015 - 1:00am
I recently spoke with Tom Coyne, founder of Coyne PR, who has used a distinctive leadership approach to successfully build his agency from a one-man operation to 150-plus people over nearly 25 years.

How to Get Comfortable When You Have to Pick Up the Phone

July 1, 2015 - 1:00am
In a world where texting, tweeting and emailing reign supreme, we’re relying less and less on voice-to-voice communication, so naturally, picking up the phone is not always something that people, especially new pros, feel comfortable doing.

Diversity at Its Finest: Turning Problems Into Opportunities

July 1, 2015 - 1:00am
When companies engage in diversity initiatives, the discussion often centers on the poor representation of minorities in the workplace. The mistake is in thinking that simply hiring more diverse candidates is the solution.

Becoming a Giant in a Changing World

July 1, 2015 - 1:00am
At the PRSA 2009 International Conference in San Diego, Mike Herman accepted the Gold Anvil — the Society’s highest individual award — with a speech titled “Then, There Were Giants.”

Takata CEO Apologizes for Deadly Airbag Problem 1 Year Later

June 26, 2015 - 1:00am
Takata CEO Apologizes for Deadly Airbag Problem 1 Year Later

Can The Gap Become Cool Again?

June 19, 2015 - 1:00am
Citing lackluster sales, The Gap is closing about a quarter of its North American stores — 175 altogether — and cutting 250 corporate jobs, Adweek reports.

Report: Many Consumers Still Distrust Sponsored Content

June 17, 2015 - 1:00am
About a third of news consumers in the United States and the United Kingdom feel tricked or let down after reading sponsored content, according to the Reuters Institute for the Study of Journalism.

Is Social Media Narrowing Political News and Viewpoints?

June 3, 2015 - 1:00am
When it comes to getting news about politics and government, social media might be the equivalent of local TV for the millennial generation.

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