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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 44 min ago

[Updated] Was Indiana Gov. Mike Pence Planning a State-Run News Agency?

January 28, 2015 - 12:00am
Was Indiana Gov. Mike Pence Planning a State-Run News Agency?

Was Indiana Gov. Mike Pence Planning a State-Run News Agency?

January 28, 2015 - 12:00am
Was Indiana Gov. Mike Pence Planning a State-Run News Agency?

Pinterest Pins Hopes on Attracting More Men

January 23, 2015 - 12:00am
Pinterest Pins Hopes on Attracting More Men

Women in Tech Talk: Social Media and Reimagining Collaboration

January 22, 2015 - 12:00am
Women in Tech Talk: Social Media and Reimagining Collaboration

White House Uses All Media to Push State of the Union Messages

January 21, 2015 - 12:00am
White House Uses All Media to Push State of the Union Messages

No Longer Relying Solely on TV, White House Uses All Media to Push State of the Union Messages

January 21, 2015 - 12:00am
No Longer Relying Solely on TV, White House Uses All Media to Push State of the Union Messages

Social Media Does Not (Usually) Raise Stress, Research Finds

January 20, 2015 - 12:00am
Social Media Does Not (Usually) Raise Stress, Research Finds

In Memoriam: Michael L. Herman, APR, Fellow PRSA

January 8, 2015 - 12:00am
In Memoriam: Michael L. Herman, APR, Fellow PRSA

A Year to Thrive: New PRSA Chair Kathy Barbour, APR, Is Motivated for 2015

January 1, 2015 - 12:00am
A Year to Thrive: New PRSA Chair Kathy Barbour, APR, Is Motivated for 2015

PR Blotter: January 2015

January 1, 2015 - 12:00am
PR Blotter: January 2015

What PR-Related Trend Do You See on the Horizon for 2015?

January 1, 2015 - 12:00am
What PR-Related Trend Do You See on the Horizon for 2015?

Navigating the Way: Use Mentoring to Build Skills and Confidence in the PR Workplace

January 1, 2015 - 12:00am
Many PR professionals have turned to mentoring to help them get “up to speed” on the organizational and technological demands in our quickly changing profession.

Sony’s Slippery Slope

January 1, 2015 - 12:00am
Sony’s Slippery Slope

A New Year and New Columns

January 1, 2015 - 12:00am
Welcome to the first issue of Tactics in 2015! You’ll notice a few changes in the pages ahead. We are introducing three new monthly columns.

How a Crisis Contingency Plan Sparked an Independent Practice

January 1, 2015 - 12:00am
I did just that in 2001, providing corporate communications counsel and support to clients at the same level I had during my 10 years with the big firm, and in the same way I had managed the communications function at the publicly traded company I had just left to start my business.

30-3-30 Redux: How Can You Reach Today’s Online Readers?

January 1, 2015 - 12:00am
In the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message knowing that your audience will fall into one of these categories: the 30-minute, 3-minute or 30-second reader:

Measurement Year in Review: A Look Back and a Look Ahead

January 1, 2015 - 12:00am
The reality is that measurement is not a mystery or a problem that still needs solving.

Student Loan: What You Need to Know About Searching for Interns

January 1, 2015 - 12:00am
Talk to college students studying communications these days — if you can get their attention away from Instagram or Yik Yak — and a likely topic of conversation will be internships. Just as the students are thinking about internships, so are the businesses that offer vital on-the-job instruction.

MWW’s Michael Kempner on Putting Leadership Skills to the Test

January 1, 2015 - 12:00am
Michael Kempner, CEO of global PR agency MWW, on the challenges of leadership.

The Golden Years: Addressing the Challenges of an Aging Population

January 1, 2015 - 12:00am
Our aging society is a real phenomenon. The PR profession must adapt, both in practice and in the development of next-generation leaders.

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