PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 55 min ago
Have Social Media Made Us More Afraid to Express Policy Opinions?
Pouring ice water over your head for ALS research (and then posting a video of the stunt to social media, of course) has become philanthropys feel-good hit of the summer, garnering as many as 1,887 tweets a minute.
Facing bad publicity and lower attendance but buoyed by increased revenue from higher ticket prices, SeaWorld has announced an expansion of its killer whale habitats.
Growth Expected in the Number of Entry-Level PR Jobs
Men shop online as much as women do, but are more likely to make a purchase through their mobile devices than women are, says a recent report from BI Intelligence, a research service from the publication Business Insider.
Is Native Advertising Becoming Harder to Spot?
Business Travel, Unreliable Content and the Slippery-Slope Effect'
Early on, media relations professionals had to rely upon their technical team to post a list of press releases to the company website.
Smart phones and webcams have given communicators and non-communicators immediate and unlimited access to their own private TV studios. And while the turn-it-on-and-start-talking approach to video PR can produce successful results when executed properly, it is every bit as likely to serve as a cautionary tale of do-it-yourself media gone wrong.
Tactics spoke with five communicators on the executive committee of PRSAs Travel & Tourism Professional Interest Section. Here, they share their thoughts on their experiences working in this specialty area and discuss building their brands, keeping audiences engaged and how social media is changing the profession.
John Blake is the executive vice president of communications of the Texas Rangers. Since 2008, hes overseen all of the clubs communications efforts, including media and player relations, broadcasting, social media outreach and publications.
Are 'Summer Fridays' Catching On?
The ambush interview, in one form or another, is here to stay. While the situations vary, each poses potential danger if you dont handle it properly. Train your executives to be prepared, seize control, and be calm and confident.
Survey the Scene: How to Organize Research Stories
Integration: Go Where the Future Is
Look to Millennials to Lead
Delivering News the Media Can Use
This piece was adapted from a June 9 presentation at PRSAs Travel and Tourism Conference in Tampa. - We work hard to give journalists the most compelling features for their publications, write articles for our business publications, and craft great stories for our customers or visitors. But, we dont have to work harder for content creation just smarter. Many believe that content is king, but Im here to tell you that context is.
More than 300 attendees made their way to Tampa on June 811 for this years PRSA Travel and Tourism Conference, titled Unlocking the PR Treasure Chest: Keys to Successful Integrated Communications, Content Creation and Creativity.