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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 18 min ago

Growth in Local TV Doesn’t Always Benefit Newsrooms, Survey Finds

July 23, 2014 - 1:00am
Even as the market for local television stations boomed in 2013, a mixed picture emerged for their news operations, a survey by the Pew Research Center has found.

Mobile-Ad Spending Surpasses Newspapers and Radio, Even as Doubts Persist about Medium’s Effectiveness

July 22, 2014 - 1:00am
After existing for less than a decade, smartphones and tablets will draw more money from advertisers this year than the centuries-old newspaper industry or the nearly century-old radio sector, The Wall Street Journal reports.

Bonus Online Article: A Look at Today’s Acquisition Landscape for PR Agencies

July 17, 2014 - 1:00am
Today’s acquisition landscape is considerably more sophisticated and discriminating. Deals are no longer conducted on the basis of showing financials first, before meeting in person. Culture and synergy are far more important to a successful deal today than they were in the late 1990s.

A Look at Today’s Acquisition Landscape for PR Agencies

July 17, 2014 - 1:00am
Today’s acquisition landscape is considerably more sophisticated and discriminating. Deals are no longer conducted on the basis of showing financials first, before meeting in person. Culture and synergy are far more important to a successful deal today than they were in the late 1990s.

In Closing: Social Studies

July 16, 2014 - 1:00am
PR professionals provided the following insights about their social media usage and the impact that social media has on their daily work

Forward Thinking: Summer 2014

July 16, 2014 - 1:00am
Can ‘Silo Busting’ Free Trapped Intradepartmental Communication?; Have Hard-Nosed Bosses Become Obsolete?; Email Newsletters Still a Top News Source for Business Executives; Advice from Successful People; The Mobile Revolution in Employee Communications; New Microsoft CEO Noted for His Rare Candor

Pay Pal: Leveraging Free Content in Order to Get Paid

July 16, 2014 - 1:00am
Nevertheless, instead of looking at content through the lens of “free vs. paid,” we should view the two possibilities as having a symbiotic relationship. Building up one to benefit the other will get you far more followers than focusing on just one aspect of content.

Vatican Vanguard: What the Pope Can Teach Us About Public Relations

July 15, 2014 - 1:00am
What the Pope has done and said since his election less than eighteen months ago is of interest to all of us who work in communications. This is true whether we are responsible for enhancing or shifting an organization’s brand and reputation, advising a CEO on leading change and connecting with stakeholders, or developing and executing communications strategies.

NYPD Blues When a Hashtag Becomes a Bashtag

July 15, 2014 - 1:00am
Organizations aren’t always perfect, and social media showcases everything. Smart organizations know their existence depends on the support of their stakeholders and working together to evolve. Here are some ideas to consider if you become the center of negative attention:

Missing Airliner Coverage Creates Questions on Crisis Communication

July 15, 2014 - 1:00am
On March 8, Flight MH370, a Boeing 777 carrying 239 people from Kuala Lumpur, Malaysia, to Beijing, vanished after takeoff. It has since eluded an international search party in what may be the most expensive and far-reaching search for a missing aircraft in history. While the missing airliner has left many questions unanswered, the big question for communicators has been: Where was the crisis communication plan?

Understanding the Value of Patience During Crisis

July 15, 2014 - 1:00am
It seems counterintuitive to pause during a crisis. As PR professionals, we know that the first hours following a crisis are absolutely critical. The speed of action (or inaction) can impact an organization’s reputation for years. Yet this case deepened my appreciation for stepping back to understand how decision makers are feeling.

Inside Our Latest Crisis Issue

July 15, 2014 - 1:00am
From the Editor Summer 2014

A Strategic Approach to Cybersecurity Crises

July 15, 2014 - 1:00am
Data breaches are just the most recent example of how each new societal shift begets risks that we need to anticipate and manage appropriately as part of a smart, sophisticated crisis communications strategy.

How a Culture of Secrecy Plagued GM

July 15, 2014 - 1:00am
The culture of secrecy seems inbred at GM, for which a string of former CEOs can be blamed. In any company, values and ethics come from the top down, not from the bottom up. Top management sets the moral tone and, while cutting corners and cover-ups are never publicly encouraged, employees usually understand where the boundaries are. A company whose culture results in turning a blind eye to safety problems invites crisis, and in this case, disaster.

Measurement Methods: Setting Universal Standards for Research

July 15, 2014 - 1:00am
The more senior you are as a PR strategist, the more you depend on quality research to guide your actions and help you assess the effectiveness of your plans. But too often the following problems arise: You want insights, but instead you get promises purporting to provide an overall score on which you should base your communications (and often your business strategy). You want to compare results across campaigns, businesses and geographies, but unless you’re using the same research provider for everything, you may not even be in agreement on basic definitions of what you’re going to measure and how.

Practical Advice on Using PR Research and Measurement Standards

July 15, 2014 - 1:00am
Practical Advice on Using PR Research and Measurement Standards

First-Time CEOs Face Intense Scrutiny, Impatient Boards

July 15, 2014 - 1:00am
Becoming a chief executive for the first time means having to learn on the job while also enduring a grueling schedule, constant scrutiny and the threat of a pink slip. As The Wall Street Journal reported on June 24, rookie CEOs must score visible victories quickly — or at least convince investors and staff that they look like winners.

Crisis Communications Plans Built to Fail: 3 Warning Signs and How to Avoid Them

July 15, 2014 - 1:00am
Not all crisis communications plans are created equal. Some are comprehensive, well-designed plans that include clear protocols. Even if flexibility is required, the basic structure of the plan is built to succeed.

Readers Often Don’t Trust or Understand ‘Sponsored Content,’ Survey Finds

July 10, 2014 - 1:00am
Readers Often Don’t Trust or Understand ‘Sponsored Content,’ Survey Finds

Business Travel Taking Off in 2014

July 8, 2014 - 1:00am
Business Travel Taking Off in 2014

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