PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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Updated: 1 hour 54 min ago
At the Milken Institutes Global Conference in Los Angeles on Monday, Googles Eric Schmidt spoke about new technologies that he said can improve society.
If youre like most young professionals, then chances are you want to prove your leadership potential within your organization and also as part of the different communities to which you belong. Thats just how most PR practitioners are; we are driven to make a difference.
New accreditation standards are encouraging MBA programs to de-emphasize academic research and teaching, and instead work more closely with companies so that students can learn to solve real-world business problems.
PR education is concentrating a lot on how organizations are shaped and the influence that public relations can have when professionals are able to serve in a management role, says Hilary Fussell Sisco, Ph.D., APR, an associate professor of strategic communication at Quinnipiac University.
A report by the USC Annenberg Center for Public Relations provides an excellent snapshot of the professions future. While PR executives around the world are optimistic about the projected growth over the next five years, the survey, which USC released on April 14 in conjunction with PRSA and other groups, found that questions remain about PRs ability to find the necessary staffing to capitalize on these opportunities.
One of the more common challenges independents face once theyve established themselves and have been in operation for some time is how to develop and add new capabilities and offerings for clients.
No matter how dazzling your feature lead is, at some point, readers want to know where youre going with the story. And thats the job of the nut graph. The nut graph is where you reveal your destination and convince your readers to come along for the ride.
Chatbots, software programs that simulate text conversations with humans, will change the way that businesses communicate with their customers, according to Facebook, as ComputerWorld reported on April 15.
National, state and local government impacts all of us in many ways. By pursuing and landing a job in the fast-paced government communications and advocacy world, you can help people and their respective organizations see the value in working with the government. Personally, you can develop lasting relationships with elected representatives and their staffs while also promoting causes for which you are passionate.
Ive been interviewing PR leaders and writing about leadership for some time, in this column and for The Strategist.
Where do you see yourself in 10 years?
Too often at work, as in life, we bite off more than we can chew. We set grandiose goals for ourselves like the perennial New Years resolution of exercising regularly and quickly losing weight. Im the first to admit my personal promise to lose 30 pounds in 30 days was a perfect example of failing fabulously. I could share a laundry list of reasons why it was unrealistic of me to achieve my goal, but my inability to hyper-focus my challenge to aim small was at the center.
Measurement and evaluation have become pressing issues for the PR profession. Whether this is due to an increasing demand from our clients or internal motivation to prove our worth in the mix, demonstrating tangible value of PR efforts has never been more important.
Change is something I have embraced since leaving home for college in the early 1990s.
Learning how to manage people is one of the most challenging parts of leading any kind of organization.
You know its important to have a plan or road map for accomplishing your goals. You have a five- or 10-year plan. But do you realize the journey is as important as the destination? The people you meet and what you learn along the way will ultimately shape the professional you become.
Leadership Lessons; Employee Reviews; CEOs and Social Media
Is Making Work Enjoyable the Key to Retaining Employees?
"Communications is bigger than any one organization, and its the future of business, said Jon Iwata, senior vice president of marketing and communications, IBM, on March 16 at the Arthur W. Page Societys The New CCO: Transforming Enterprises in a Changing World report release at Edelman New York.
During his distinguished career, Robert L. Dilenschneider has hired more than 3,000 successful professionals and mentored and counseled many others.