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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 25 min ago

Users Tuning Out Social Media Posts from Brands

August 27, 2015 - 1:00am
Users Tuning Out Social Media Posts from Brands

Texting Becomes Powerful Campaign Tool

August 21, 2015 - 1:00am
Texting Becomes Powerful Campaign Tool

Stock Trades From Hacked Press Releases Show Pervasive Threat of ‘Illegal Cyber-Intrusions’

August 14, 2015 - 1:00am
Stock Trades From Hacked Press Releases Show Pervasive Threat of ‘Illegal Cyber-Intrusions’

Will Restructuring Make Google More Transparent for Investors?

August 12, 2015 - 1:00am
Google, one of the world’s most powerful technology companies, is overhauling its operations by creating a new publicly traded parent company called Alphabet Inc., a conglomerate that will comprise all of its disparate businesses.

Targeted Ads on Social Media Open New Possibilities for 2016 Campaigns

August 10, 2015 - 1:00am
Thanks to new social media tools that weren’t available in 2012, campaigns can now target ads to specific audiences almost instantly, The Wall Street Journal reported.

In Effort to Reach Young Audiences, Brands Are Endorsing Social Media ‘Influencers’

August 6, 2015 - 1:00am
As advertisers struggle to connect with young audiences, many are turning to so-called “influencers” like Dillon — social media stars whose value lies mostly in their large number of followers, even when some are only “bots.”

Bonus Online Article: Why a Buyer’s Vision Must Align With a Seller’s Vision

August 4, 2015 - 1:00am
Bonus Online Article: Why a Buyer’s Vision Must Align With a Seller’s Vision

Putting More Thought Into Practice: Thought Leadership Lessons to Build On

August 3, 2015 - 1:00am
Everyone talks about it and many claim they practice it, yet there’s limited consensus about one of the hottest topics in the PR profession: thought leadership.

The Art of Managing Workplace Conflict

August 3, 2015 - 1:00am
Have you ever watched a conflict between two other people at work and were reluctant to step in?

Going Solo: Advice for the Aspiring Independent PR Practitioner

August 3, 2015 - 1:00am
Here a few PR business management tips to consider when deciding to go independent:

The Reel Deal: 5 Essential Components of Video Strategy

August 3, 2015 - 1:00am
It’s important to handle video through inbound marketing with an initial focus on YouTube, often characterized by its aficionados as the largest search engine besides Google. Here are five tips to help you get started:

How to Propose Changes at Work

August 3, 2015 - 1:00am
Regardless of size, employees should speak up about any changes that they think would be beneficial, and can do so by taking the following approaches:

Moments Like These: Public Relations by the Micro-Moment

August 3, 2015 - 1:00am
You might be reading, working, talking to a colleague or friend when all of a sudden, you’re seized by an overwhelming desire to find something out. Now.

PR Blotter: August 2015

August 3, 2015 - 1:00am
PR Blotter: August 2015

Social Networking: Facebook’s Netta Conyers-Haynes on Internal Communications

August 3, 2015 - 1:00am
Netta Conyers-Haynes has more than 18 years of experience in public relations, internal communications, marketing and print journalism, and has been a PRSA member since 2004. Currently, she is internal communications manager for the world’s largest social network, Facebook.

Back to School — in Style

August 3, 2015 - 1:00am
Have I ever told you that August is my favorite month of the year?

4 Myths About Clients Who Hire Independents

August 3, 2015 - 1:00am
Back in March, Tactics published an article in this space called “4 Myths About Being an Independent Practitioner,” which generated a good deal of dialogue on the topic. Consider this a companion piece that addresses some of the misconceptions about those who hire independents. Here are four common myths that can shape perceptions of those who hire solo practitioners:

What Closet Tidying Taught Me About Editing

August 3, 2015 - 1:00am
When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.

Write in Style: 7 Common and Confounding Errors That All PR Pros Should Know

August 3, 2015 - 1:00am
In my role as writer and editor over the past 15 years, I continue to come across the same grammar and style errors specific to PR writing. To help PR pros be on guard against these, I’ve put together a boot camp and distilled seven of the most common mistakes in the quiz below.

Presentation Predicaments: Tips for Successfully Giving a Speech

August 3, 2015 - 1:00am
Polls often cite “speaking before a group” as Americans’ No. 1 fear.

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