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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 42 min ago

Leadership Lessons From This Year’s Super Bowl Coaches

February 3, 2016 - 12:00am
Before Super Bowl 50 this Sunday, head coaches Gary Kubiak of the Denver Broncos and the Carolina Panthers’ Ron Rivera have already demonstrated leadership lessons, according to Chief Executive:
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PR Blotter: February 2016

February 1, 2016 - 12:00am
Brands from Merriam-Webster to The Washington Post are snapping up Peach, the latest social networking app, according to Digiday. The app combines elements of messaging app Slack with a Facebook Messenger-like interface.
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Wylie’s Words of Wisdom

February 1, 2016 - 12:00am
Over the past five years, author and writing coach Ann Wylie has been offering tips for Tactics readers in her “Writing With Wylie” column. Here is some of her most timeless advice:
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Writing Briefs: Engaging Employees; Compelling Stories

February 1, 2016 - 12:00am
Companies can engage and activate their employees by telling them stories about a common purpose or challenge that everyone in the organization shares, according to a Jan. 8 HuffPost article. Stories of how people achieved a common goal illustrate that the work people do every day connects to a deeper meaning, making the listener or reader feel like they’re part of the journey.
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‘PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding

February 1, 2016 - 12:00am
Scott Higley currently serves as the senior vice president of marketing and communications for the Metro Atlanta Chamber. He joined the Chamber in January after more than six years overseeing marketing, communications, and community and government affairs for the Georgia Aquarium, one of the world’s largest aquariums.
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D. Parke Gibson’s Lasting PR Legacy

February 1, 2016 - 12:00am
In honor of February being Black History Month, I’d like to share part of an article that I wrote for the February 2008 issue of Tactics on D. Parke Gibson, a prominent African-American PRSA member whose influence on the profession can still be felt today.
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For Some Independents, the Check’s Not Always in the Mail

February 1, 2016 - 12:00am
For independents, the conventional and still most common means for payment is to submit an invoice to the client and expect a check to come in the mail according to the terms of the agreement.
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Squeeze a Big Life Into a Small Space With ‘Narrative Shorthand’

February 1, 2016 - 12:00am
How do you pack a large life into a tight space?
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Convenience or Confusion? Why You Need to Use Abbreviations Sparingly

February 1, 2016 - 12:00am
In an effort to fit more into our busy schedules, using abbreviations can be tempting. And once these shortcuts gain traction, their use can spread like wildfire.
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Enhance Your Reputation and Deliver More Leads: 8 Rules for More Effective White Papers

February 1, 2016 - 12:00am
One of the most effective tools to attract new customers or engage existing customers in a deeper dialogue with your brand is the white paper.
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Perfect Your Prose: Learn to Write Well. But Why?

February 1, 2016 - 12:00am
The admonition to “write well” is the wallpaper of counsel to young PR professionals — ubiquitous, but unnoticed. Missing from a lot of the figurative flogging is a reason (beyond the obvious) to lean in to the task of improving your prose.
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Weber Shandwick’s Andy Polansky on Avoiding an ‘Either/Or’ Proposition

February 1, 2016 - 12:00am
Executive leaders often have the reputation of being simply a figurehead to the average employee. But Weber Shandwick CEO Andy Polansky makes a point to be visible, transparent and authentic, which has earned him respect from both colleagues and clients.
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Becoming a Better Editor: Why Rewriting and Editing Are Not the Same

February 1, 2016 - 12:00am
Good writing emerges from rewriting: trimming, shaping and polishing your draft to make it something you are happy with. But revising is not the same as editing; it is only part of the editing process.
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How to Fall Back in Love With Your Job

February 1, 2016 - 12:00am
It’s Monday morning, and your alarm goes off at 6 a.m. It’s time to wake up, shower and get in the groove for another full week of work. Five days of the same tasks over and over and… you get the picture.
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Call to Diversify Oscars Continues

February 1, 2016 - 12:00am
After facing widespread criticism for nominating only white actors the past two years, the Academy of Motion Picture Arts and Sciences has announced that it aims to double the number of women and diverse members by 2020.
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A Commitment to Changing Corporate Culture

February 1, 2016 - 12:00am
Diversity and Inclusion Priority. U.S. Hispanic Initiative. Hispanic Forum. Employee Resource Group. These are just a few examples of company-led initiatives focused on minority groups. I know this space well, having volunteered for and been assigned to many such groups in my career over the past two-plus decades.
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Survey: American Workers Value Training and Growth Over Diversity and Inclusion

January 29, 2016 - 12:00am
Survey: American Workers Value Training and Growth Over Diversity and Inclusion
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Technology Will Continue to Transform News Media in 2016

January 26, 2016 - 12:00am
In 2015, tech companies extended their lead over publishers in determining how news reaches audiences — a media trend that’s likely to continue in 2016, Nieman Journalism Lab writes.
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Gap Between Informed and Mass Populations Largest Ever, Says Edelman Trust Barometer

January 20, 2016 - 12:00am
The gap has never been wider between the informed public and the mass population in their trust of institutions such as business, government and media, according to this year’s Edelman Trust Barometer.
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Corporations Can Learn From Governments’ Use of Facebook, Study Says

January 19, 2016 - 12:00am
Corporations, nongovernmental organizations and other sectors can learn a great deal from how governments and their leaders use Facebook
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