PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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Updated: 1 hour 25 min ago
Users Tuning Out Social Media Posts from Brands
Texting Becomes Powerful Campaign Tool
Stock Trades From Hacked Press Releases Show Pervasive Threat of Illegal Cyber-Intrusions
Google, one of the worlds most powerful technology companies, is overhauling its operations by creating a new publicly traded parent company called Alphabet Inc., a conglomerate that will comprise all of its disparate businesses.
Thanks to new social media tools that werent available in 2012, campaigns can now target ads to specific audiences almost instantly, The Wall Street Journal reported.
As advertisers struggle to connect with young audiences, many are turning to so-called influencers like Dillon social media stars whose value lies mostly in their large number of followers, even when some are only bots.
Bonus Online Article: Why a Buyers Vision Must Align With a Sellers Vision
Everyone talks about it and many claim they practice it, yet theres limited consensus about one of the hottest topics in the PR profession: thought leadership.
Have you ever watched a conflict between two other people at work and were reluctant to step in?
Here a few PR business management tips to consider when deciding to go independent:
Its important to handle video through inbound marketing with an initial focus on YouTube, often characterized by its aficionados as the largest search engine besides Google. Here are five tips to help you get started:
Regardless of size, employees should speak up about any changes that they think would be beneficial, and can do so by taking the following approaches:
You might be reading, working, talking to a colleague or friend when all of a sudden, youre seized by an overwhelming desire to find something out. Now.
Netta Conyers-Haynes has more than 18 years of experience in public relations, internal communications, marketing and print journalism, and has been a PRSA member since 2004. Currently, she is internal communications manager for the worlds largest social network, Facebook.
Have I ever told you that August is my favorite month of the year?
Back in March, Tactics published an article in this space called 4 Myths About Being an Independent Practitioner, which generated a good deal of dialogue on the topic. Consider this a companion piece that addresses some of the misconceptions about those who hire independents. Here are four common myths that can shape perceptions of those who hire solo practitioners:
When Lynn Wylie, aka the best sister ever, sent me a post from the blog Un-Fancy, which argued that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.
In my role as writer and editor over the past 15 years, I continue to come across the same grammar and style errors specific to PR writing. To help PR pros be on guard against these, Ive put together a boot camp and distilled seven of the most common mistakes in the quiz below.
Polls often cite speaking before a group as Americans No. 1 fear.