PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 17 min ago
But in an era that values branding innovation, why revive a dated mascot?
Drug makers have failed to improve their reputations in recent years, a new survey says.
This is the introduction article for the Public Relations Journal special issue on ethical stakeholder engagement. An overview of stakeholder engagement is provided along with a summary of the articles, five lessons learned from the research, future research suggestions, and a list of topic related references.
PR leaders may not be doing as great a job as they think.
Will 2016 be Snapchats turn?
According to Deloittes 2014 Global Human Capital Trends report, about two-thirds of companies worldwide report a deficiency in leadership development among their millennial employees. The PR profession is not immune to this concern.
As PR professionals strive to become more trusted business advisers to the C-Suite, business acumen has become a critical competency for all levels of the profession.
A digital disruptor is at the intersection of brand marketing, tech innovation and connections planning, says Scott Cuppari, global marketing director for Coca-Cola Freestyle.
Stephen Loudermilk is the global director of media and analyst relations at LexisNexis Risk Solutions, but still finds time to play soccer, take photographs and watch his kids play sports in his downtime.
Social Media Week New York took place on Feb. 2327 at Manhattans Highline Stages. This years conference focused on reimagining human connectivity, creating organic content and presenting your best self online. Here are some highlights from this years event:
Snapchat is the most personal and direct form of communication so its especially powerful, says Gregory Littley, a lifecaster and creative strategy lead for Iced Media. You must bring a unique storytelling aspect to Snapchat think about if theres a secondary story or something unique that a brand hasnt been able to communicate elsewhere.
So now that marketers, communicators and others have been fretting about understanding millennials these past few years, along comes Gen Z.
Joseph P. Truncale, Ph.D., CAE, became PRSAs CEO this past January, after 30-plus years with the National Association for Printing Leadership (NAPL). He sat down with Tactics to chat about the similarities between the printing and PR professions, what hes learned about leadership and what hes looking forward to most in his new role at PRSA.
When clients hire independents, they will have some immediate needs to address. But one sometimes-overlooked benefit is that independents can offer additional value as mentors.
Who? What? When? Where? Why? Those questions are journalistic tools that can help us find stories or condemn us to a lifetime of cranking out just-the-facts-maam pieces.
In a development that some are calling Mobilegeddon, Googles latest tweak to its search algorithm could significantly affect how company websites are ranked, with those that meet Googles mobile standards appearing higher in smartphone search results.
With easy access to the Internet via widely available smartphones, 92 percent of teens report going online daily, including 24 percent who are connected almost constantly, a new study from the Pew Research Center finds.
After more than 40 monthly columns, how much can you write about measurement? So when Ann from Yale University wrote in, I thought I had found the change I was looking for:
As marketers try to comprehend millennials (Generation Y), while also keeping tabs on Generation X and the baby boomers, a new cohort of consumers is rapidly emerging: Generation Z.