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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 31 min ago

Dannon CEO Raises Bar With Worldwide Company Meeting Via Video

July 21, 2015 - 1:00am
Dannon CEO Raises Bar With Worldwide Company Meeting Via Video

Cruising to Comeback: Carnival Corporation Receives the 2015 Best of Silver Anvil

July 20, 2015 - 1:00am
Team members from LDWWgroup spoke with The Strategist about the campaign, which received the 2015 Best of Silver Anvil during the annual awards ceremony in New York on June 4.

In the C-Suite: The Long-Term Effects of a Controversial Action in Indiana

July 20, 2015 - 1:00am
Saying that Indiana Gov. Mike Pence is having a bad year is like saying Boston got a little snow this past winter.

Forward Thinking: CEO Worries; Compassion Over Anger; Non-Horrible Bosses

July 20, 2015 - 1:00am
CEO Worries; Compassion Over Anger; Non-Horrible Bosses

Establishing Effective Internal Communications Counseling: A Practical Approach to Building Trust and Delivering Results

July 20, 2015 - 1:00am
The ancient saying “A prophet but in her own land” has modern meaning for corporate communicators, who must often impress and earn the respect of their internal clients. Many internal clients do not have high regard for the strategic skills of corporate communicators. Because of this, communicators believe they are not given enough opportunity to be a part of strategic decision-making.

In Closing: Empower. Engage. Achieve

July 20, 2015 - 1:00am
The Connect 15 Conference took place on May 18-19 in Chicago and was presented by the PRSA Employee Communications Section, providing the “latest internal communications successes and solutions.” Here are some sound bites from the event:

Performance Evaluations and Title-Less Leaders

July 20, 2015 - 1:00am
In this issue, Bruce K. Berger, Ph.D., writes about new research from the Plank Center for Leadership in Public Relations that shows a wide gap between PR leaders’ evaluations of their own performance and how their employees rate them.

Present-Tense Measurement: With AMMO, You Don’t Have to Wait to Have Measurement Influence Planning

July 20, 2015 - 1:00am
PR measurement, quite rightly, is receiving more attention than ever before in our profession. Our practice is gradually weaning itself from bogus measures like Ad Value Equivalency (AVE) and overreliance on output metrics in favor of more substantive cognitive, affective and behavioral measures.

In the Public Eye: The Long-Term Effects of a Controversial Action in Indiana

July 20, 2015 - 1:00am
Saying that Indiana Gov. Mike Pence is having a bad year is like saying Boston got a little snow this past winter.

Bow Out Gracefully — and With Humor

July 20, 2015 - 1:00am
When a CEO resigns, there’s usually not much humor involved, especially under a falling stock price, pressure from investors and doubts about the person’s leadership. But as The Washington Post blog reported, when Twitter CEO Dick Costolo announced that he was stepping down on June 11, he managed to keep things light. “Welcome back, @jack!” he tweeted to Twitter chairman and co-founder Jack Dorsey, who stepped in as interim CEO on July 1.

Lonely at the Top: Survey Reveals Wide Gaps Between PR Leaders and Their Employees

July 20, 2015 - 1:00am
Leadership is a crucial strategic asset, and our profession has been blessed with some outstanding leaders, past and present. Yet research at the Plank Center for Leadership in Public Relations suggests that this asset is underdeveloped. A great deal of potential or latent leadership capital remains to be enriched, mobilized and invested in practice.

Photo Follies: Does Your Photography Build Trust or Diminish It?

July 20, 2015 - 1:00am
Is photography hurting or helping your organization’s reputation?

The Best Key Messages Come From the Heart: How Mayor Joe Riley Stays on Point and #CharlestonStrong

July 20, 2015 - 1:00am
Even though I haven’t lived in Charleston, S.C., for about five years, I still consider it home. Part of the reason is because the people are stronger and more genuine than any I’ve ever met — and this certainly includes Mayor Joe Riley.

Build Compelling Brand Identities: A Memo From the Social Media Strategies Summit

July 20, 2015 - 1:00am
At the Social Media Strategies Summit in New York City on June 9-11, Michael Marinello, head of global communications for technology, innovation and sustainability at Bloomberg, noted that social media platforms are giving today’s top communicators an opportunity to exert greater control over their brand identities, which were once the province of marketing teams.

Cruising to Comeback: Carnival Corporation Wins the 2015 Best of Silver Anvil

July 20, 2015 - 1:00am
Team members from LDWWgroup spoke with The Strategist about the campaign, which received the 2015 Best of Silver Anvil during the annual awards ceremony in New York on June 4.

A Simple Plan: MIT Professor Donald Sull on Thriving in a Complex World

July 20, 2015 - 1:00am
In their new business book “Simple Rules: How to Thrive in a Complex World” (Houghton Mifflin Harcourt, 2015), authors Donald Sull and Kathleen M. Eisenhardt discuss their 15 years researching Silicon Valley tech companies and how they managed the complexity of their industry. What resulted was a process to develop “simple rules” that can be applied to nearly every profession and situation, public relations included.

Harnessing the Power of Social Capital: Strong Relationships Lead to Influence on Strategy

July 20, 2015 - 1:00am
Managing employee engagement, retaining talented employees, aligning formal and informal corporate culture, and protecting corporate reputation are all challenging and costly propositions in public relations today.

Yes Marks the Spot: Crafting Persuasive Messages

July 20, 2015 - 1:00am
For so many in the business world, salesmanship has adopted an almost “four-letter word” mentality. There is often a negative connotation associated with the sales industry, and for many, it is justified. However, when we strip away the complexities of our job responsibilities and titles, we discover we are all in some way, shape or form in the business of sales.

Snapchat Leading Way Toward Vertical Videos

July 17, 2015 - 1:00am
Snapchat Leading Way Toward Vertical Videos

Users Increasingly Finding News on Facebook and Twitter, Study Says

July 16, 2015 - 1:00am
Facebook and Twitter are growing as news sources, but users are seeking out different types of content on each platform, says a study from the Pew Research Center and the Knight Foundation.

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