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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 24 min 7 sec ago

Uber’s Flailing Attempt to Recover in Wake of Scandal

November 20, 2014 - 12:00am
Uber has gone into crisis mode after its senior vice president, Emil Michael, made the suggestion to hire researchers to dig into the private lives of journalists who have criticized the company. But according to Fortune’s Brett Arends, the taxi-service company’s efforts to bounce back have gone amiss.

Midterm Elections Showed Limits of ‘Big Data’

November 12, 2014 - 12:00am
Despite hoopla over the role of so-called “big data” in marketing and politics, the techniques for gathering and analyzing huge amounts of consumer and voter information might not have helped much in this year’s midterm elections.

Good Planning Can Improve Effectiveness of Donating to Disaster Relief

November 11, 2014 - 12:00am
In the social media era, charity begins the moment disaster strikes. But impromptu pleas for aid can create pitfalls for well-meaning philanthropists, The Wall Street Journal reported in a Nov. 9 article.

An Exclusive Q-and-A with Polly LaBarre

November 5, 2014 - 12:00am
Following her General Session at the PRSA International Conference on Oct. 13, Fast Company co-founder Polly LaBarre spoke with Tactics Managing Editor Amy Jacques.

An Exclusive Q-and-A With Walter Isaacson

November 5, 2014 - 12:00am
Following his General Session keynote at the PRSA International Conference on Oct. 12, Walter Isaacson spoke with Tactics Editor-in-Chief John Elsasser.

Verizon’s Tech-News Site Is Latest Example of Brand Publishing

November 4, 2014 - 12:00am
Telecommunications giant Verizon Wireless has entered the controversial realm of brand publishing, a new twist on the growing trend of corporations putting out their own stories, with SugarString, its technology news website.

PRSA Names Association Veteran Joseph P. Truncale as New CEO

November 3, 2014 - 12:00am
PRSA has named Joseph P. Truncale, Ph.D., CAE, as the new CEO of the Society.

Mark McClennan, APR, Elected to Lead PRSA in 2016

November 3, 2014 - 12:00am
On Oct. 11, PRSA’s Leadership Assembly voted to elect Mark W. McClennan, APR, as chair of the Society for 2016. McClennan, senior vice president, social media services, MSLGROUP, will serve as PRSA’s chair-elect on the National Board of Directors in 2015.

Golin CEO Fred Cook Offers the ‘Street Smarts’ That Led Him to the Top

November 3, 2014 - 12:00am
Golin CEO Fred Cook Offers the ‘Street Smarts’ That Led Him to the Top

PR Blotter: November 2014

November 3, 2014 - 12:00am
The monthly news briefs include items on strategic planning, IHOP, mothers and mobile devices.

Solid Gold: Golin CEO Receives PRSA’s Highest Honor

November 3, 2014 - 12:00am
Fred Cook, Fellow PRSA, CEO of Golin, received this year’s Gold Anvil Award — PRSA’s highest individual honor.

Amid Ebola Fears, Texas Hospital Tries to Repair Its Image

November 3, 2014 - 12:00am
Amid Ebola Fears, Texas Hospital Tries to Repair Its Imag

Chuck Todd of ‘Meet The Press’ on Polarization and Election 2016

November 3, 2014 - 12:00am
“A lot of politicians don’t practice the art of politics. The public has noticed and is frustrated,” said Chuck Todd in a wide-ranging luncheon speech on Oct. 13. “We had a recession hit at the exact same time of transition. It was the perfect storm.”

Amy Robach of ‘Good Morning America’ on Making an Impact

November 3, 2014 - 12:00am
“We still have that same responsibility to get it right and get it quickly,” said Amy Robach, news anchor for ABC’s “Good Morning America,” during the Oct. 12 General Session. “Social media connects all of us together in a way we never imagined.”

6 International Conference Takeaways (and Without Math)

November 3, 2014 - 12:00am
A recap of the PRSA 2014 International Conference

Dr. Michael L. Lomax on Creating a More Diverse PR Workforce

November 3, 2014 - 12:00am
During his General Session speech on Oct. 12, Dr. Michael L. Lomax discussed the new PRIME Scholars Program, a collaboration between UNCF and the PRSA Foundation, as well as the beneficial impact that a diverse workforce, reflective of America’s ethnic and racial mix, will have on the PR profession.

Facebook’s Mike Buckley: ‘Don’t Be Afraid of the Math’

November 3, 2014 - 12:00am
During his energetic 45-minute General Session on Oct. 14, Mike Buckley, Facebook's vice president of global business communications, talked up being a data champion.

Casting Ballots: What Political Campaigns Can Teach PR Professionals

November 3, 2014 - 12:00am
It’s been said that the world’s first PR professionals were politicians. With Election Day this month, the close, heated races that will determine the makeup of the U.S. Senate have political campaigns using time-honored tactics to get ahead.

How to Conduct an Effective Social Media Audit

October 31, 2014 - 1:00am
When most of us think about conducting a social media audit, our minds generally go to areas such as: making sure that our messages and branding are consistent across social platforms, identifying our target publics, measuring the level of engagement on various platforms, discovering what competitors are doing in the social space, and identifying what content is and is not working, along with other qualitative and quantitative measures.

Heading to the Chapel? Marriage Becomes Less Common

October 31, 2014 - 1:00am
As PR professionals, we should maintain perspective about the reality of daily life for most American adults. Being married is simply less common these days.