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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 49 min 46 sec ago

The Dangers of Insider Language

16 hours 25 min ago
Insider language — buzzwords and jargon overheard in office hallways or uttered in company meetings — can be an easy game to play. When spoken at the right time it might seem to move you toward the center of power, signaling that you’re a trusted member of the team.

Americans Feel Better Informed Thanks to Internet, Survey Finds

December 10, 2014 - 12:00am
The Internet and cellphones help Americans learn new things and stay better informed, according to 87 percent of adult online users in a new survey from the Pew Research Center.

A New Gadget for James Bond — An Updated Movie Marketing Strategy

December 4, 2014 - 12:00am
It used to be that details about an upcoming James Bond film — its title, star, leading lady, cool car, etc. — would dribble out one by one during the months before the movie’s release. But in the Internet age, secrets are difficult to keep, so Sony Pictures announced the news about the next installment in the franchise all at once in a live-streaming event today.

Bonus Online Article: What Selling Your PR Agency Can Do for You

December 3, 2014 - 12:00am
The most successful acquisition transactions that I’ve been involved with put a spring in the step of the principals of the PR agencies who have sold to larger buyers. It has less to do with extra money in their pockets. But it has everything to do with their new roles in the buyer’s organization.

Facebook Blocks Voter-Targeting Method Pioneered by Obama Campaign

December 1, 2014 - 12:00am
When it released an app that helped supporters target their friends with pro-Obama material, the president’s re-election campaign pioneered a way for political candidates to reach voters through Facebook. But as Yahoo! News reported on Nov. 17, Facebook will prevent future campaigns from doing the same thing, blocking one of the most sophisticated social-targeting efforts ever undertaken.

PR Blotter: December 2014

December 1, 2014 - 12:00am
The monthly news briefs include items on brand reputation, PRSA's bicoastal Google Plus Hangout, texting at work, the Oxford Dictionaries word of the year.

Creating Chemistry Between Albuquerque and ‘Breaking Bad’

December 1, 2014 - 12:00am
The ACVB, Turner Public Relations and Visit ABQ teamed up for the campaign “Albuquerque Tells Potential Visitors to Remember My Name.” It was extremely successful and received PRSA’s 2014 Bronze Anvil Award in the media relations, consumer services and travel and tourism/hospitality categories.

Filling the Diversity Pipeline: Q-and-A With Michael Lomax of the United Negro College Fund

December 1, 2014 - 12:00am
Dr. Michael L. Lomax sat down with Tactics to further discuss how to achieve diversity in the PR workforce as well as his role at UNCF.

Kitchen Creative: Melinda Morgan Kartsonis on Food Service and Culinary PR

December 1, 2014 - 12:00am
Melinda Morgan Kartsonis, APR, Fellow PRSA, is the principal of Morgan Marketing & Public Relations, an Irvine, Calif.-based agency that focuses on food service and culinary public relations. She founded the agency in 1991, which represents nationally recognized clients including Del Taco, Wienerschnitzel and Juice It Up!

Embracing Inclusion in the Profession: Orange County PRSA Wins 9th Chapter Diversity Award

December 1, 2014 - 12:00am
The Orange County Chapter received the 2014 Chapter Diversity Award at this year’s PRSA International Conference in Washington, D.C., for outstanding efforts in advancing diversity initiatives. The Chapter has won the award nine out of the last 10 years, with this year being its eighth consecutive win.

Crystal Clear: Creating Chemistry Between Albuquerque and ‘Breaking Bad’

December 1, 2014 - 12:00am
The ACVB, Turner Public Relations and Visit ABQ teamed up for the campaign “Albuquerque Tells Potential Visitors to Remember My Name.” It was extremely successful and received PRSA’s 2014 Bronze Anvil Award in the media relations, consumer services and travel and tourism/hospitality categories.

3 Simple Things PR Pros Can Do to Tap the Power of People With Disabilities

December 1, 2014 - 12:00am
It is common for campaigns that create awareness of certain disabilities to garner well-deserved recognition at PR award ceremonies. At the same time, if you look around the room, you may be hard-pressed to find many PR professionals with disabilities themselves.

'I'm So Excited!' Executives Are in a Tizzy Over Their Announcements

December 1, 2014 - 12:00am
Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are? Some are even thrilled. Or at least that’s what they say in their executive quotes.

Integration: A Look Ahead to 2015

December 1, 2014 - 12:00am
A hot topic these days is integration. But what exactly does this mean?

Manufacturing Magnetic Messages: Telling Your Story to the Press and Public

December 1, 2014 - 12:00am
The PR pro who comes up with a one-size-fits-all system for developing messages will, no doubt, be in line for some PR awards. But that’s not real-world thinking. What are the issues that you and your organization need to consider as you seek to build and broadcast a magnetic message?

Diversity and Inclusion in the 21st Century: Guidelines for Managers

December 1, 2014 - 12:00am
I’m certain that if you looked around the office, down the hall or in the next department, you would notice that the demographics of the American workforce have changed. Today’s workforce is a much more accurate reflection of the current population and illustrates a significant melding of genders, race, religions, sexual orientations, age and ethnic makeup.

‘Management Maintains and Leadership Transcends’: Saxum’s Renzi Stone’s Advice for PR Execs

December 1, 2014 - 12:00am
For this month’s column, Ken Jacobs asked respected PR leader Renzi Stone, chairman and CEO of integrated communications agency Saxum, a series of questions about leadership.

5 Visual Tools for Artistically Challenged PR Pros

December 1, 2014 - 12:00am
We’re all aware that visuals are an absolute must for social media right now — and they should be. Visuals help PR pros tell stories and engage with audiences in an entirely new way.

A Seasoned Professional and the Life Cycle of a News Release

December 1, 2014 - 12:00am
A Seasoned Professional and the Life Cycle of a News Release

Using the ‘D’ Word: How to Promote Diversity in Your Chapter and Workplace

December 1, 2014 - 12:00am
Nowadays, it seems as though everywhere you turn, the “d” word is mentioned: diversity. And more often than not, it’s referring to the lack thereof — in the workplace, in the newsroom, in schools. Diversity is an important consideration that impacts almost every profession, including public relations.

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