PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 47 min ago
Survey Reveals Cynical Attitude Toward U.S. Government
When correctly branded and utilized as a communications center for press materials and company stories, the digital newsroom undeniably becomes the in-demand resource.
Conference Recap: Coca-Colas Chief Sustainability Officer on Trust, Transparency and Shared Values
Conference Recap: James Kane on Trust, Our Brains and the Science of Loyalty
Conference Recap: Tips From 6 Experts on Brands, Influencers, Storytelling and More
Conference Recap: KINDs Daniel Lubetzky, the Purpose-Driven Entrepreneur
As a futurist, Sheryl Connelly understands the reluctance to think about the future.
Conference Recap: The Weather Channels Jim Cantore on Thundersnow and the Dynamic Media Climate
Conference Recap: Congressman and Civil Rights Leader John Lewis Urges PR Pros to Inspire, To Get in the Way
Sixty-eight percent of U.S. adults surveyed own smartphones, an increase from 35 percent in 2011, according to a new survey from Pew Research Center.
If youre emailing someone you know, then 90 percent of the time, youll get a response that same day, says a new study from Yahoo Labs and the University of Southern California.
This past August, PRSA celebrated PR Diversity Month by focusing on the diverse communities, people and practices that constitute the profession. PR practitioners and thought leaders offered their insights on various diversity and inclusion topics on Twitter by using the hashtag #PRDiversity. Heres a sampling of what they had to say:
As a child, Vivian Kobeh wanted to be a correspondent. When I was 10 years old, I asked my parents for some money to purchase a journalism course by mail, she said. I studied the materials, took the tests and sent them back.
This issue of Tactics takes a more in-depth look at several diversity-related topics. Highlights include an interview with Vivian Kobeh, communications director for BlackBerry Latin America, as well as articles on recruiting and hiring ethnically diverse talent and recognizing unconscious bias in the workplace.
Clients come in all shapes and sizes and titles too. We often talk about clients in a monolithic sense, but in reality theres an obvious difference between a situation when the client is a marketing manager and when the client is the CEO.
Whats the least important element in a press release less important than even the dateline or the boilerplate?
In an unusual public tussle that illustrates how tables continue to turn in media, when The New York Times published a scathing exposé of Amazons workplace culture in August, the online retailer didnt respond with a letter to the editor, or even by publishing a message on its own massive site.
In June 2010, when the original Barcelona Principles were introduced, I figured it would be a flash in the pan. Now, five years later, you see the Barcelona Principles referenced globally, and they are used to help define good PR and communication practices in everything from academic books to agency RFPs.
Brenda Jones Barwick, APR, is the president of Oklahoma City-based Jones Public Relations, an integrated agency specializing in public affairs, public policy and politics.
Brush up on these skills to help you land your next job with these five tips: