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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 58 min ago

Golin CEO Fred Cook on Improvisation and Finding the Next Great Idea

October 16, 2014 - 1:00am
Golin CEO Fred Cook on Improvisation and Finding the Next Great Idea

How Disintermediation Is Changing Communications: A Conversation with Adrian Monck of the World Economic Forum

October 16, 2014 - 1:00am
How Disintermediation Is Changing Communications: A Conversation with Adrian Monck of the World Economic Forum

Sensitivity Training: Keeping Yourself out of the News

October 16, 2014 - 1:00am
Sensitivity Training: Keeping Yourself out of the News

Finding Creativity in This Age of Disruption

October 16, 2014 - 1:00am
Finding Creativity in This Age of Disruption

In Closing: A Shortstop’s Leadership Legacy

October 16, 2014 - 1:00am
In Closing: A Shortstop’s Leadership Legacy

Forward Thinking: Fall 2014

October 16, 2014 - 1:00am
Forward Thinking: Fall 2014

After the Ice Bucket Challenge: Financial Windfalls Can Bring Complications

October 16, 2014 - 1:00am
After the Ice Bucket Challenge: Financial Windfalls Can Bring Complications

Is Your Team Under the Influence? Skills That PR Leaders Need to Overcome the Temptation to Pay-for-Play

October 16, 2014 - 1:00am
Is Your Team Under the Influence? Skills That PR Leaders Need to Overcome the Temptation to Pay-for-Play

5 Fingers of Change: How to Develop a Change Mindset

October 16, 2014 - 1:00am
5 Fingers of Change: How to Develop a Change Mindset

Managing Health Care Reputations Is a Special Case

October 16, 2014 - 1:00am
Managing Health Care Reputations Is a Special Case

Tweet Medicine: Clarifying How Communicators Can Use Social Media

October 16, 2014 - 1:00am
Tweet Medicine: Clarifying How Communicators Can Use Social Media

Are We Really Effective PR People or Just Busy?

October 16, 2014 - 1:00am
Are We Really Effective PR People or Just Busy?

Conference Recap: Chuck Todd of ‘Meet The Press’ on Polarization and Election 2016

October 13, 2014 - 1:00am
Conference Recap: Chuck Todd of ‘Meet The Press’ on Polarization and Election 2016

Conference Recap: Fast Company’s Polly LaBarre on Inspiring Ideas and Adding Value

October 13, 2014 - 1:00am
Conference Recap: Fast Company’s Polly LaBarre on Inspiring Ideas and Adding Value

Conference Recap: Dr. Michael L. Lomax on Creating a More Diverse PR Workforce

October 13, 2014 - 1:00am
Conference Recap: Dr. Michael L. Lomax on Creating a More Diverse PR Workforce

Conference Recap: Amy Robach of ‘Good Morning America’ on Making an Impact

October 12, 2014 - 1:00am
Conference Recap: Amy Robach of ‘Good Morning America’ on Making an Impact

Conference Recap: Walter Isaacson on Disruption and Innovation

October 12, 2014 - 1:00am
Conference Recap: Walter Isaacson on Disruption and Innovation

Leadership Lessons from Derek Jeter

October 1, 2014 - 1:00am
Leadership Lessons from Derek Jeter

PR Blotter: October 2014

October 1, 2014 - 1:00am
PR Blotter: October 2014

About 'Taking the Lead'

October 1, 2014 - 1:00am
About 'Taking the Lead'

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