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Online Professional Development
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PRSA-NCC thanks our New Media Download Sponsors |
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Top Tech Trends PR Professionals Need to Consider |
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On August 9, 2011 the PRSA-NCC Professional Development Committee held a program at Microsoft Innovation and Policy Center titled, "Top Tech Trends PR Professionals Need to Consider. The program was sponsored by Balance Interactive, and the podcast was produced by Strauss Radio Strategies .
Panelists were:
Peter Corbett, CEO, iStrategy Labs, @Corbett3000
Dr. Mark D. Drapeau, Director of Innovative Engagement, Microsoft Office of Civic Innovation, @cheeky_geeky
Tara Dunion, Sr. Director of Communications, Consumer Electronics Association @TaraDunion
Amy Webb, CEO, Webbmedia Group, @webbmedia
Moderator: Lauren Schultz, Strategic Partnerships Coordinator, ACTE, @lauren_schultz
Download the podcast
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“When a Crisis Strikes: Scenario-Based Training to Avoid Communication Regrets Before, During and After a High Stakes Event”
On Wednesday, July 20, 2011 the PRSA-NCC Professional Development Committee hosted this program at the National Education Association in Washington.
In this workshop a variety of crisis communication specialists provided insights on the unique knowledge and skills required for communicating in a high stakes environment. Through high-energy scenarios and fast-paced interactive team exercises, the attendees gained invaluable experience in crisis communications planning and implementation.
The speakers were:
Tim Tinker, Director of Booz Allen Hamilton’s Center for Risk and Crisis Communication and a Senior Associate on Booz Allen’s Strategy and Organization team
John Rendon, Jr., President & CEO of The Rendon Group, Inc.
Jessica Wieder, Public Affairs Specialist, EPA Office of Radiation and Indoor Air
Bob Davis, Communications Director, DHS Office of Health Affairs
The panel was moderated by Mike Rothenberg, APR
Download the podcast.
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Media Relations in the Digital Age |
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“Media Relations in the Digital Age.”
On June 8, 2011 the PRSA-NCC Professional Development Committee hosted this program at the U.S. Navy Memorial & Heritage Center in Washington. The event was hosted by BurrellesLuce and sponsored by Business Wire and O’Dwyers PR .
In this workshop a variety of journalists provided insights on how to leverage today’s top news to get your client, or your boss, interviewed; how to concisely articulate your story idea, what it takes to get your calls returned and become a trusted source; and, how to pitch a story in a 24/7, online news cycle
The speakers were:
Jeffrey Ballou, Deputy News Editor at Al Jazeera
Jennifer Bendery, Washington Correspondent for The Huffington Post
Tony Capaccio, Bloomberg News’ Pentagon Correspondent
Maggie Fox, Managing Editor of Technology and Healthcare at theNational Journal
The panel was moderated by Aaron Cohen, Director Media and Digital Communications, MS&L PR
This podcast was recorded by Strauss Radio Strategies.
Download the podcast
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How to Create an Award-Winning Thoth Application and Showcase Your Success |
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“How to Create an Award-Winning Thoth Application and Showcase Your Success” was a PRSA-NCC Professional Development Committee event that took place on Wednesday, May 11, 2011 and was hosted at the U.S. Navy Memorial & Heritage Center in Washington, D.C. This podcast was produced by News Generation, Inc.
At this PRSA professional development session, attendees learned how to effectively write and submit their best work for the coveted PR award. Our expert panel guided the attendees through the submission process and provided them with insider tips to make their submission shine.
Panelists included:
John Forrest Ales, director, Global Brand Public Relations, Hilton Hotels & Resorts
Trent Flood, communications manager of Enterprise Business Services, Lockheed Martin
Tori Fort, vice president, Zeno Group
Marie Manning, vice president of public affairs, Ogilvy Public Relations Worldwide
The moderator was Susan Matthews Apgood, president of News Generation and co-chair of PRSA-NCC Thoth Gala.
Download the Podcast of "How to Create an Award-Winning Thoth Application and Showcase Your Success"
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Navigating the New Frontier of Media Measurement |
Navigating the New Frontier of Media Measurement” - On April 13, 2011 the PRSA-NCC Professional Development Committee hosted this program at the U.S. Navy Memorial & Heritage Center in Washington. This podcast was recorded and edited by Strauss Radio Strategies .
The frontier in social media measurement is evolving toward measuring the conversations and behavior patterns occurring within social networks, but the real interest is in tracking and connecting online and offline behavior and actions. During this program the latest measurement trends and practices were discussed.
The panelists were:
• Barbara Coons, a Vice President at StrategyOne
• Alan Chumley, Senior Vice President of CARMA International
• Scott Arenson, a Vice President at GolinHarris
• and, Johna Burke, a Vice President at BurrellesLuce
The program was moderated by: Debbie Friez, Vice President, Major Accounts at BurrellesLuce
The panelists discussed:
• Why measurement is vital to demonstrate success;
• How media measurement has changed in the last two years;
• Overall trends that have changed the media measurement landscape;
• How to effectively show return on investment
• How to budget for the measurement process and learn about free online tools;
• How to monitor and analyze the impact of social media; and,
• and, how to use media measurement to communicate success to your clients and internal audiences.
Download the podcast
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Facebook for Government, Business, Associations and Non-profits |
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"Facebook for Government, Business, Associations and Non-profits” was a PRSA-NCC Professional Development Committee event that took place on Thursday, February 10, 2011 at the U.S. Navy Memorial & Heritage Center in Washington, D.C. The Host Sponsor was Marketwire. This podcast was produced by Strauss Radio Strategies.
Facebook isn’t just for fun anymore. It’s the most popular social media platform and a growing facet of government and business communications programs. Panelists discussed how to leverage Facebook successes and advance your presence, how to sell Facebook to wary colleagues and clients, how to use Facebook to engage key audiences, how Facebook complements traditional media outreach, and how to measure your success
Speakers:
Read Holman, New Media Strategist, US Department of Health and Human Services
Steve Wymer, president, Senate Press Secretaries Association, communications director to Sen. Mike Johanns (R-NEB)
Amy Ganderson, associate director of digital marketing, The Nature Conservancy
Kathryn Covert, specialist, attendee marketing, International CES, Consumer Electronics Association
John Wolf, senior director, public relations, Marriott International
Moderator:
Aaron Cohen, director media and digital communications, MS&L PR
Download the podcast
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What Skills Will Professional Communicators Need in 2011 to Increase Their Value and Marketability? |
What Skills Will Professional Communicators Need in 2011 to Increase Their Value and Marketability?” was a PRSA-NCC Professional Development Committee event that took place on Wednesday, January 12, 2011 and hosted at the U.S. Navy Memorial & Heritage Center in Washington, D.C. This podcast was produced by News Generation, Inc.
When it comes to public relations, so much has changed during the past few years -- traditional media, new media, and social media. At this PRSA professional development session, attendees learned from a panel of PR experts who gave a bird’s eye view of the skills communicators will need in 2011 and beyond to make them more valuable to their organization or agency.
Speakers were: Ben Long, president, Travaille Executive Search; Bill Pendergast, general manager, Fleishman-Hillard Washington, DC; Paul Anderson, vice president for communication strategy and public outreach at ,AARP; James Fisher, senior manager, media relations, Booz Allen Hamilton; and the moderator was Danny Selnick, co-chair of the PRSA-NCC Professional Development Committee and vice president of Business Wire’s Public Policy Wire.
Download the podcast
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Tips and Take-Aways from DC's Top Media Trainers |
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“Tips and Take-Aways from DC's Top Media Trainers” was a PRSA-NCC Professional Development Committee event that took place on Wednesday, December 8, 2010 hosted at the U.S. Navy Memorial & Heritage Center in Washington. This podcast was produced by News Generation, Inc.
At this event, we heard from DC’s top media trainers discussing how they have prepared executives, thought leaders and PR professionals to be effective spokespeople for their organizations. In this timely workshop, attendees learned:
• What’s involved in prepping your boss (or yourself) to do an interview, be on camera or give a major speech;
• The common pitfalls spokespeople fall into when doing an interview and how to avoid them;
• How to get across your key points, no matter what the question or medium; and
• When you may need a media trainer, and what to look for in choosing one.
The session provided valuable new insights, and attendees learned why having a skilled and articulate spokesperson is always one of the best ways of delivering your message in Washington. The panel of seasoned professionals provided practical tips and take-aways that can be put to use immediately in media relations efforts.
The panelists were:
• Susan Peterson, Founder and President, The Communication Center
• Denise Harrington, Senior Consultant, CommCore Consulting Group
• Heathere Evans-Keenan, APR, Founder, Keenan PR, Inc.
• Jay Morris, Senior Vice President/Marketing & Communications, National Association of Federal Credit Unions, was the moderator
Download the podcast
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Why Radio Still Matters and How to Make it Part of Your Communications Strategy |
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“Why Radio Still Matters and How to Make it Part of Your Communications Strategy” was a PRSA-NCC Professional Development program held on October 28, 2010 at the U.S. Navy Memorial & Heritage Center in Washington, DC.
The event was sponsored by News Generation, specialists in utilizing radio techniques to secure earned placements for associations, non-profits, government agencies, corporations and clients of public relations firms. They can be found online at newsgeneration.com
While the media landscape has changed, traditional terrestrial radio can still play an important role in a communications program. Radio reaches tens of millions of people each week, and it’s a great, cost-effective way of targeting messages to listeners who are interested in your issues.
At this PRSA-NCC program a panel of communicators detailed why news/talk radio should be a component of any organization's public relations plan.
The speakers included:
· Julie Lloyd of the American College of Emergency Physicians;
· Janet Bass of the American Federation of Teachers;
· Neil Grace with Burson Marsteller; and
· Sharyn Stein of the Environmental Defense Fund.
· Moderated by Phil Rabin of the Capitol Communicator.
This podcast was recorded and edited by Strauss Radio Strategies, a provider of comprehensive radio services.
Download the podcast here
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