 |
|
 |
|
Online Professional Development
|
PRSA-NCC thanks our New Media Download Sponsors |
|
October 28 2009 PRSA-NCC Workshop on Social Media |
|
“What’s All the Twitter About? Adding Social Media to Your PR Strategy,” sponsored by MarketWire , PRSA-NCC offers a podcast of the professional development workshop which was held on October 28, 2009 at the U.S. Navy Memorial and Heritage Center.
This podcast was produced by News Generation, Inc.
Now is not the time to downplay the effectiveness of Twitter during this global credit crunch. According to our panelist, social networking has the ability to add other dimensions to your next event or conference. Live blogging and tweeting from conferences and other gathering have expanded the reach of events that take place in a fixed location – a timely benefit with the economy curbing business travel.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of Twitter and other social networking sites to spark discussions with the public resulting in productive PR campaigns. The presentations revealed Twitter secrets and tricks to the trade when using new technology as part of your overall public relations strategies.
The panel included:
• Michael Pranikoff, director of emerging media, PR Newswire
• Susan Cato director web and new media strategy, Biotechnology Industry Organization
• Susan E. Jacobsen President, LUV2XLPR
• Mike Holden, American Board for Certification of Teacher Excellence
• Moderator: Debbie Friez, vice president, BurrellesLuce and co-chair, PRSA-NCC Professional Development Committee
Download the podcast
For more information, contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
|
|
PRSA-NCC Workshop On Communications in the Association and Non-proft Sector |
|
This seminar on how to demonstrate PR value in the association/non-profit sector was held on November 18, 2009 at the U.S. Navy Memorial and Heritage Center. A panel of experts discussed how communications professionals can show the value of their work to management and accomplish more with fewer resources. The workshop was sponsored by PR Newswire and the GWU Graduate School of Political Management.
EVENT SPONSORS
The panelists included:
Shonali Burke, ABC, princical, Shonali Burke Consulting
Jay Morris, senior vice president, communications, National Association of Federal Credit Unions
Scott Frank, director, media relations, American Institute of Architects
Julie Phillips-Turner, principal, Philips Turner Communications
Larry Parnell, associate professor and director of the GWU Masters in Strategic Public Relations program
Download the power point presentations here:
Burke-11-18-09-PRSA-NCC
Morris-11-18-09-PRSA-NCC
Frank-11-18-09-PRSA-NCC
Turner-11-18-09-PRSA-NCC
Parnell-11-18-09-PRSA-NCC
|
|
PRSA NCC Seminar - The Future of News |
|
This seminar to discuss the future of the news and the changing role of journalists and PR professional swith regard to public communicaitons was held at the Willard Intercontinental Hotel on September 24, 2009 prior to the PRSA-NCC Thoth Awards gala. A panel of industry leaders from both fields shared their perspectives on the working relationship between public relations and media professionals and the economic and technological challenges facing each group.
The panelists included:
Thomas Burr, Washington correspondent of The Salt Lake Tribune
Beth Frerking, Politico
Mark Hamrick, business editor of Associated Press
Keith M. Kupferschmid, senior vice president, intellectual property policy & enforcement of Software and Information Industry Association
Robert Mathias, managing director/Washington of Ogilvy Public Relations Worldwide.
The panel was moderated by Debbi Jarvis, vice president of PEPCO Holdings and former anchor/reporter for WRC-TV.
The podcast was produced by Strauss Radio Strategies
Download the podcast
|
|
How to Get Big Media Hits in a Social Media World |
|
 How to Get Big Media Hits in a Social Media World, sponsored by BusinessWire . PRSA-NCC offers a podcast of the professional development workshop which was held on July 29, 2009 at the U.S. Navy Memorial and Heritage Center.
There are some things that simply evoke a reporter to cover a certain story when pitched using social networking. With the proliferation of new ways to spread news, reporters rely more and more on twitter, online video, podcasts, email, and Facebook to receive updates from public relations professionals on story ideas.
PRSA’s Professional Development Committee assembled a diverse panel of reporters and editors who disclosed secrets of the best methods to use when pitching story ideas. This exciting workshop discussed what gets the attention of top TV, radio, newspaper, magazine and wire service journalists, how to talk to them like equals and learn how to become a trusted source.
The panel included:
Joe Johns, CNN, Capitol Hill Correspondent
John Carey, BusinessWeek, Senior Correspondent
Susan Heavey, Reuters, Health Reporter
Jim Snyder, The Hill, Business and Lobbying Editor
Marilyn Geewax, NPR, Senior Business Editor
Fernando Pizarro, Univision, Washington Correspondent
Moderator:
Aaron Cohen, Vice President, Media and Digital Communications, MS&L
Download the podcast
For more information, contact Info: E: info@prsa-ncc.org , P: (703) 691-9212
|
|
The Evolution of PR in the Age of Obama |
|
The Evolution of PR in the Age of Obama,” sponsored by PR Newswire . PRSA-NCC offers a podcast of the professional development workshop which was held on June 17, 2009 at the U.S. Navy Memorial and Heritage Center.
This podcast was produced by News Generation, Inc. www.newsgeneration.com
Consider it another step in the evolution of Public Relations. YouTube, Facebook, blogs and the innovative use of the Internet, web sites and massive grassroots campaigns utilizing call-to action e-mail groups and texting were key parts of the Obama team’s success both in generating public support and in raising unprecedented amount of campaign money. Since he has taken office, the Obama administration has sent word out to federal agencies to make these new technologies a centerpiece of their communications plans.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of these incredible new technological tools and how they can be incorporated in with traditional campaigns. The presentations evoked a lively discussion and helped the audience learn the best ways to successfully use social and digital media as part of their overall public relations strategies.
The panel included:
• Monte Lutz, senior vice president of digital public affairs at Edelman
• Brad Peck, senior director of communications at the U.S. Chamber of Commerce
• Allyn Brooks-LaSure, deputy associate administrator for public affairs at the U.S. Environmental Protection Agency
• Christina Pearson, senior vice president at Fleishman-Hillard
• Moderator: Phil Rabin, West Glen Communications and editor, Capitol Communicator
Download the podcast
Contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
|
|
Presentations from April 28 2009 PRSA-NCC Workshop |
|
Below are the presentations from the panelists who participated in the April 28, 2009 PRSA-NCC Workshop, "Getting Your Message Out: Creating a Successful Blog," which was held at the U.S. Navy Memorial and Heritage Center. This event was sponsored by Marketwire.
The Panelists were:
Brendan Hurley is senior vice president of marketing & communications for Goodwill of Greater Washington, creator of the highly popular and successful DC Goodwill Fashionista blog, which has received national prominence
Chris White is director of PR for AirTran Airways and former acting assistant administrator for the Transportation Security Administration, where he launched the groundbreaking Evolution of Security blog and the agency’s innovative Got Feedback? Passenger contact program
Denise Graveline is president of don’t get caught, an independent communications consultancy and author of two blogs, don't get caught news & info and The Eloquent Woman
Rachelle LaCroix, account supervisor at Fleishman-Hillard, is one of the agency’s experts on social media and blogging and maintains relationships with many of the world’s most influential bloggers for clients ranging from AT&T to the YWCA.
Moderator: Heathere Evans-Keenan, APR, past PRSA-NCC president and president of Keenan PR, Inc.
The presentations are below
NCCTitleSlides_BloggingEventApril282009
TSABlogPresentationforPRSA
Fashion of Goodwill
FleishmanPPT_4-28-09
creedblogvideo
|
|
Webinar on Using Strategic Media Measurement to Showcase Your Success |
 “Using Strategic Media Measurement to Showcase Your Success,” sponsored by Burrelle’sLuce. This podcast was recorded and edited by Strauss Radio Strategies. The audio was incorporated into the slide presentation courtesy of The Intellor Group.
As a public relations professional now, more than ever, you need accurate and detailed media measurement to prove the value of what you deliver. If you are interested in learning the latest measurement trends and practices, join PRSA-NCC’s expert panel of media relations and measurement experts for an engaging discussion on the methods that will help you document your media relations achievements.
Our panel provided the tools and strategies needed to monitor, measure and analyze media coverage for showcasing your successes and strengths. Included in the discussion: • Why measurement is vital to demonstrate your media efforts;
• Measurement fundamentals;
• How to be cost effective with your measurement process;
• How to monitor and analyze the impact of social media; and,
• Using media measurement to communicate your success to clients and internal audiences.
Panelists:
Katie Delahaye Paine, CEO, KD Paine & Associates
Mike Carberry, president, CARMA International
Barbara Coons, vice president, Strategy One
Johna Burke, vice president, BurrellesLuce
Moderator:
William N. Outlaw III, communications manager, Veterans Affairs
Link for the webinar
|
|
Tips for Showing Value in 2009 |
|
PRSA-NCC offers a podcast of the professional development workshop which was held on March 25, 2009 at the U.S. Navy Memorial and Heritage Center.
This podcast was produced by News Generation, Inc. www.newsgeneration.com
It’s becoming painfully clear that 2009 is proving to be a year of uncertainty for the economy at large and closer to home, for many communicators. As a result, organizations and individuals are under intense scrutiny to prove their worth and value. In fact for many communicators in 2009 (and beyond), how much value they bring to their organization may be the key to their survival and success – compounded by a fundamental shift to the Internet, which is creating an on-going need to understand and use new tools in our profession. PRSA’s Professional Development Committee assembled a diverse panel of experts who presented tips for showing value in 2009. The interactive dialogue helped the audience learn the best ways to navigate through these uncertain times.
The panel included:
· Steve Grant, APR, manager of public relations, National Education Association
· Dave Groobert, general manager, Environics Communications – USA
· Lucien Salvant, managing director, public affairs, National Association of Realtors
· Moderator Heathere Evans-Keenan, APR, president, Keenan PR, Inc.
Download the podcast
Contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
|
|
Secrets of the Trade Media Podcast |
|
PRSA-NCC offers a podcast of the professional development workshop which was held on September 23, 2008 at the U.S. Navy Memorial and Heritage Center.
The event was sponsored by  Vocus (www.vocus.com
Find out what gets the attention of top vertical trade reporters, and how a mastery of your industry’s language will help you become a trusted source. When is a Wall Street Journal hit overkill? Why are 10,000 readers better then 3 million? Need to know how to develop lasting relationships with trade journalists that transcend "the pitch?"
Featured Speakers Included:
- Ray Lehmann, Best’s Review, Washington bureau chief
- Nick Wakeman, Washington Technology, editor-in-chief
- Katy Tomasulo, deputy editor, Building Products, EcoHome, ebuild
- Carrie Levine, Legal Times, senior editor
- Moderator: Aaron Cohen, Imre Communications
Download the podcast
|
| << Start < Prev 1 2 Next > End >>
| | Results 1 - 10 of 19 |
|
|
 |
|
 |
|
|
