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Online Professional Development
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The Evolution of PR in the Age of Obama |
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 The Evolution of PR in the Age of Obama,” sponsored by PR Newswire . PRSA-NCC offers a podcast of the professional development workshop which was held on June 17, 2009 at the U.S. Navy Memorial and Heritage Center.
This podcast was produced by News Generation, Inc. www.newsgeneration.com
Consider it another step in the evolution of Public Relations. YouTube, Facebook, blogs and the innovative use of the Internet, web sites and massive grassroots campaigns utilizing call-to action e-mail groups and texting were key parts of the Obama team’s success both in generating public support and in raising unprecedented amount of campaign money. Since he has taken office, the Obama administration has sent word out to federal agencies to make these new technologies a centerpiece of their communications plans.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of these incredible new technological tools and how they can be incorporated in with traditional campaigns. The presentations evoked a lively discussion and helped the audience learn the best ways to successfully use social and digital media as part of their overall public relations strategies.
The panel included:
• Monte Lutz, senior vice president of digital public affairs at Edelman
• Brad Peck, senior director of communications at the U.S. Chamber of Commerce
• Allyn Brooks-LaSure, deputy associate administrator for public affairs at the U.S. Environmental Protection Agency
• Christina Pearson, senior vice president at Fleishman-Hillard
• Moderator: Phil Rabin, West Glen Communications and editor, Capitol Communicator
Download the podcast
Contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
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Presentations from April 28 2009 PRSA-NCC Workshop |
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Below are the presentations from the panelists who participated in the April 28, 2009 PRSA-NCC Workshop, "Getting Your Message Out: Creating a Successful Blog," which was held at the U.S. Navy Memorial and Heritage Center. This event was sponsored by Marketwire.
The Panelists were:
Brendan Hurley is senior vice president of marketing & communications for Goodwill of Greater Washington, creator of the highly popular and successful DC Goodwill Fashionista blog, which has received national prominence
Chris White is director of PR for AirTran Airways and former acting assistant administrator for the Transportation Security Administration, where he launched the groundbreaking Evolution of Security blog and the agency’s innovative Got Feedback? Passenger contact program
Denise Graveline is president of don’t get caught, an independent communications consultancy and author of two blogs, don't get caught news & info and The Eloquent Woman
Rachelle LaCroix, account supervisor at Fleishman-Hillard, is one of the agency’s experts on social media and blogging and maintains relationships with many of the world’s most influential bloggers for clients ranging from AT&T to the YWCA.
Moderator: Heathere Evans-Keenan, APR, past PRSA-NCC president and president of Keenan PR, Inc.
The presentations are below
NCCTitleSlides_BloggingEventApril282009
TSABlogPresentationforPRSA
Fashion of Goodwill
FleishmanPPT_4-28-09
creedblogvideo
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Webinar on Using Strategic Media Measurement to Showcase Your Success |
 “Using Strategic Media Measurement to Showcase Your Success,” sponsored by Burrelle’sLuce. This podcast was recorded and edited by Strauss Radio Strategies. The audio was incorporated into the slide presentation courtesy of The Intellor Group.
As a public relations professional now, more than ever, you need accurate and detailed media measurement to prove the value of what you deliver. If you are interested in learning the latest measurement trends and practices, join PRSA-NCC’s expert panel of media relations and measurement experts for an engaging discussion on the methods that will help you document your media relations achievements.
Our panel provided the tools and strategies needed to monitor, measure and analyze media coverage for showcasing your successes and strengths. Included in the discussion: • Why measurement is vital to demonstrate your media efforts;
• Measurement fundamentals;
• How to be cost effective with your measurement process;
• How to monitor and analyze the impact of social media; and,
• Using media measurement to communicate your success to clients and internal audiences.
Panelists:
Katie Delahaye Paine, CEO, KD Paine & Associates
Mike Carberry, president, CARMA International
Barbara Coons, vice president, Strategy One
Johna Burke, vice president, BurrellesLuce
Moderator:
William N. Outlaw III, communications manager, Veterans Affairs
Link for the webinar
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Tips for Showing Value in 2009 |
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PRSA-NCC offers a podcast of the professional development workshop which was held on March 25, 2009 at the U.S. Navy Memorial and Heritage Center.
This podcast was produced by News Generation, Inc. www.newsgeneration.com
It’s becoming painfully clear that 2009 is proving to be a year of uncertainty for the economy at large and closer to home, for many communicators. As a result, organizations and individuals are under intense scrutiny to prove their worth and value. In fact for many communicators in 2009 (and beyond), how much value they bring to their organization may be the key to their survival and success – compounded by a fundamental shift to the Internet, which is creating an on-going need to understand and use new tools in our profession. PRSA’s Professional Development Committee assembled a diverse panel of experts who presented tips for showing value in 2009. The interactive dialogue helped the audience learn the best ways to navigate through these uncertain times.
The panel included:
· Steve Grant, APR, manager of public relations, National Education Association
· Dave Groobert, general manager, Environics Communications – USA
· Lucien Salvant, managing director, public affairs, National Association of Realtors
· Moderator Heathere Evans-Keenan, APR, president, Keenan PR, Inc.
Download the podcast
Contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
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Secrets of the Trade Media Podcast |
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PRSA-NCC offers a podcast of the professional development workshop which was held on September 23, 2008 at the U.S. Navy Memorial and Heritage Center.
The event was sponsored by  Vocus (www.vocus.com
Find out what gets the attention of top vertical trade reporters, and how a mastery of your industry’s language will help you become a trusted source. When is a Wall Street Journal hit overkill? Why are 10,000 readers better then 3 million? Need to know how to develop lasting relationships with trade journalists that transcend "the pitch?"
Featured Speakers Included:
- Ray Lehmann, Best’s Review, Washington bureau chief
- Nick Wakeman, Washington Technology, editor-in-chief
- Katy Tomasulo, deputy editor, Building Products, EcoHome, ebuild
- Carrie Levine, Legal Times, senior editor
- Moderator: Aaron Cohen, Imre Communications
Download the podcast
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Pitching to Bloggers Webinar |
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PRSA-NCC offers a webinar of the professional development workshop which was held on Thursday, June 19, 2008 at Fleishman Hillard.
With the explosive growth of blogging, one new challenge that communications professionals will need to address is how best to reach this new community – which is not only growing in size, but influence. Join a panel of experts as they detail the best ways to reach out to bloggers.
Panel included:
• Denise Graveline, president, don't get caught
• Vijay Raghavan, Director, Qorvis Communications
• Rachelle Lacroix, account supervisor, Fleishman-Hillard, Washington, DC
• Geoff Livingston, Livingston Communications
The link for the webinar is below:
http://mmsrv01b.intellor.com/prsancc/061908/index.html
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PR Job Market: What's Hot and What's Not |
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PRSA-NCC offers a webinar of the professional development workshop which was held on April 15, 2008. The program was presented by the PRSA-NCC Professional Development Committee.
Whether you’re just starting out in your career or you’re a seasoned pro looking for that dream job, you won’t want to miss April’s professional development workshop on the current state of the PR job market. Learn about who’s hiring, where the hot specialty areas are, what’s happening on the PR agency scene, and get practical tips on job hunting from some of Washington’s most in-the-know recruiters and job market observers.
The webinar link is below:
http://mmsrv01b.intellor.com/prsancc/041508
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Ethics in PR: Avoiding a Crisis in Credibility |
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PRSA-NCC offers a podcast of the professional development workshop which was held on March 20, 2008 at Widmeyer Communications. Every aspect of public relations centers on the ethical responsibilities we have towards ourselves, our clients, our employers, and our profession. In keeping with PRSA-NCC’s commitment to PR Ethics in 2008, please join us for a compelling discussion offering perspectives on ethics from business, academic and PR experts who specialize in creating and promoting ethical standards for businesses and communicators.
The podcast links are below:
www.prsa-ncc.org/podcasts/prsaethicspodcast.mp3
www.prsa-ncc.org/podcasts/EthicsProgram-PRSA-NCCMarch202008.pdf
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Webinar of Association PR: Selling it to Management and Making it Work |
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PRSA-NCC offers a webinar of the professional development workshop which was held on February 20, 2008 at the U.S. Navy Memorial and Heritage Center. The program was presented by the PRSA-NCC Professional Development Committee and ASAE and The Center's Communication Section Council.
You’ve been charged with moving the needle of awareness for your association. You have a plan, but it's going to raise your budget. How do you justify the expense and prove that a PR program has a meaningful impact on both your internal and external audiences? How to you measure return and provide ROI to leadership? How do you ensure the program's success?
Hear from our expert panel on how they do it, how their PR successes (and shortfalls) have changed internal attitudes on the value of PR efforts, and how they intende to keep the momentum going.
The link to the webinar is below:
http://www.intellor.com/l/?l=940
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Web 2.0: What You Need to Know Now... |
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PRSA-NCC offers a podcast of the professional development workshop which was held on January 16, 2008 at the U.S. Navy Memorial and Heritage Center.
You’ve heard the buzz words - wikis, blogs, vlogs, RSS, flickr, MySpace, YouTube, Twitter, facebook, LinkedIn - but what do they mean to you as a communicator? What do they mean to the mainstream media? Gain the insight you need from industry experts on how to navigate the world of Web 2.0. Learn from first hand experience the purpose and strategy behind the technologies, grasp how Web 2.0 is changing the PR and marketing landscapes and get a glimpse into what the future holds.
The links for the podcast are below:
http://www.prsa-ncc.org/podcasts/Web-2-0-01.wav
http://www.prsa-ncc.org/podcasts/Web-2-0-02.wav
http://www.prsa-ncc.org/podcasts/Web-2-0-03.wav
Audio #1:
§ Introduction Of Panelists
§ Basic Background On Web 2.0
§ Definitions Of Blogs, Wikis And Podcasts
Audio #2:
§ How Can Web 2.0 Benefits PR Practitioners?
§ How To Become Part Of The Conversation
§ Open Source Web Services
§ Transparency Is Key
Audio #3:
§ How Do We Learn More About Web 2.0 ?
§ What Are Some Resources To Help Us Learn About These Technologies?
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