Adding Geo-Location Social Media to Your PR Toolbox
On September 14, 2010 PRSA-NCC presented a workshop titled Location! Location! Location! Adding Geo-location Social Media to Your PR Toolbox. The podcast for this program was produced by Strauss Radio Strategies.
“As more and more geo-location social media tools like Yelp, Facebook Places, Foursquare, Loopt, Google Buzz and Gowalla, pop-up, which ones should you pay attention to and why should you want to use them?
This workshop had panelists discussing how geo-location tools can increase traffic to businesses, websites, conferences and causes, and also got into where these tools fit into overall strategies, including best practices and how to measure success.
Speakers: ·Tara Lewis, Regional Community Manager, Yelp, @YelpDC ·Tara Dunion, Sr. Director, Communications, CEA and the International CES, @TaraDunion ·Patti Neumann, Founder/CEO, CITYPEEK.com, @CITYPEEKpatti or @citypeekDC ·Danielle Brigida, Digital Marketing Manager, National Wildlife Federation, @starfocus or @nwf
On August 11, 2010 PRSA-NCC presented a workshop on Crisis Communications at the Navy Memorial and Heritage Center. The podcast fo rthis program was produced by Strauss Radio Strategies.
The panel discussion focused on:
•An overview and introduction to the key elements of crisis communications planning •Crisis message development •Senior executive crisis counseling •A behind-the-scenes understanding of a crisis communications plan put into action and tools and tactics used •After-the-crisis take-aways and lessons learned
Speakers: Tim Tinker, Director of Booz Allen Hamilton’s Center for Risk and Crisis Communication and a Senior Associate on Booz Allen’s Strategy and Organization team Lane Bailey, President of Global Public Affairs, GolinHarris
Lisa Farbstein, Director of Public Relations, Washington Metropolitan Area Transit Authority
Dave Ray, Vice President, Public Affairs, the American Meat Institute
On July 14, 2010 the PRSA-NCC Professional Development Committee hosted this program at the U.S. Navy Memorial & Heritage Center in Washington. The event was sponsored by Market Wire, a leading newswire service offering press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions. In this workshop panelists from The Economist, Marketplace, The Washington Post, and Kaiser Health News provided insights on developing story ideas for top journalists, what it takes to be a trusted source, how to pitch in a 24/7 online news cycle, and how to make new contacts. The program was moderated by Aaron Cohen, Vice President of Media and Digital Communications at MS&L Group.
This podcast was recorded and edited by Strauss Radio Strategies a leading provider of comprehensive radio services, including radio media tours and audio news releases.
Using Twitter as an Effective Communications Tool for Government, Business, and Non-Profits
“Using Twitter as an Effective Communications Tool for Government, Business, and Non-Profits” was a PRSA-NCC Professional Development Committee event that took place on June 9, 2010 hosted at the U.S. Navy Memorial & Heritage Center in Washington. This podcast was produced by News Generation, Inc.
Twitter isn’t just telling others where you are or what you are doing. It’s the fastest-growing social media platform and a growing facet of government and business communications programs. Listen to this podcast and find out how leading social media practitioners leverage this exciting and evolving communications tool. In this timely workshop, you'll receive invaluable new insight to enhance your career development, including:
• How to sell Twitter to wary colleagues and clients;
• How to use Twitter to engage key audiences;
• How Twitter complements traditional media outreach; and
• How to measure your success.
The panelists were:
• Major David Faggard, Office of Public Affairs at the US Air Force, @insidevector and @usairforce
• Pete Snyder, Founder & CEO of New Media Strategies, @petesnyder
• Cody Switzer, New Media Specialist at Goodwill Industries International, @clswitzer and @GoodwillIntl
• Andre Francis, Social Media Representative at Pepco Holdings, Inc., @pepcoconnect
• And Moderated by Debbie Friez, Vice President, BurrellesLuce, @dfriez (moderator)
"Communications & Government Relations: Finding the Intersection of PR
and Advocacy to Reach Policymakers and Win on Issues” was sponsored by PR Newswire.PRSA-NCC is pleased to offer a podcast of
the professional development workshop, which was held on April 13, 2010 at
the U.S. Navy Memorial and HeritageCenter.
The event focused
on tools and tactics that can help PR practitioners and lobbyists work more
closely together and succeed in advancing and achieving an organization’s
lobbying and public policy goals.
For many organizations, the government relations staff interfaces with
political decision-makers to explain positions on key issues, whether it’s
legislation or rule-making by a federal agency. But today’s instant news cycle and tightened
rules on lobbying have created important new roles for communications experts
in the advocacy process. How can these two
critical functions collaborate in the integrated and overlapping environment
that is Washington, D.C.?
Listen to the
podcast and hear from top experts in public affairs &
communications/government relations representing a variety of organizations.
Panelists include: • Doug Pinkham, Public Affairs Council
• Tom McMahon, Qwest Communications • John DiBiase, National Association of
Realtors • Leslie Aun, World Wildlife Fund
Facebook for Goverment, Business Associations and Non-Profits
"Facebook for Goverment, Business, Associations and Non-Profits," sponsored by Business Wire, PRSA-NCC offers a podcast of the professional development workshop which was held on March 10, 2010 at the U.S. Navy Memorial and Heritage Center.
Facebook isn’t just for fun anymore. It’s the most popular social media platform and a growing facet of government and business communications programs.
Find out how leading social media practitioners leverage this exciting, evolving communications tool.
In this timely workshop, you'll walk away with invaluable new insight to enhance your career development:
• How to sell Facebook to wary colleagues and clients
• How to use Facebook to engage key audiences
• How Facebook complements traditional media outreach
• How to measure your success
Speakers:
• LTC Gerald Ostlund, Social and New Media, US Army Reserve (@Oates86)
• Jaya Bohlmann, Vice President Public Relations, Sodexo, Inc. (@sodexoUSA)
• Ann Looper, Director Publishing/Resource Development, American Society of Landscape Architects
• Gloria Huang, Social Media Specialist, American Red Cross (@riaglo)
• Carie Lewis, Director of Emerging Media, Humane Society of the US (@cariegrls)
Moderator: Aaron Cohen, Director Media and Digital Communications, MS&L PR
“What’s All the Twitter About? Adding Social Media to Your PR Strategy,” sponsored by MarketWire , PRSA-NCC offers a podcast of the professional development workshop which was held on October 28, 2009 at the U.S. Navy Memorial and Heritage Center.
Now is not the time to downplay the effectiveness of Twitter during this global credit crunch. According to our panelist, social networking has the ability to add other dimensions to your next event or conference. Live blogging and tweeting from conferences and other gathering have expanded the reach of events that take place in a fixed location – a timely benefit with the economy curbing business travel.
PRSA’s Professional Development Committee assembled a diverse panel of experts who examined ways public relations professionals can make effective use of Twitter and other social networking sites to spark discussions with the public resulting in productive PR campaigns. The presentations revealed Twitter secrets and tricks to the trade when using new technology as part of your overall public relations strategies.
The panel included:
• Michael Pranikoff, director of emerging media, PR Newswire
• Susan Cato director web and new media strategy, Biotechnology Industry Organization
• Susan E. Jacobsen President, LUV2XLPR
• Mike Holden, American Board for Certification of Teacher Excellence
• Moderator: Debbie Friez, vice president, BurrellesLuce and co-chair, PRSA-NCC Professional Development Committee
For more information, contact Info: E: info@prsa-ncc.org, P: (703) 691-9212
PRSA-NCC Workshop On Communications in the Association and Non-proft Sector
This seminar on how to demonstrate PR value in the association/non-profit sector was held on November 18, 2009 at the U.S. Navy Memorial and Heritage Center. A panel of experts discussed how communications professionals can show the value of their work to management and accomplish more with fewer resources. The workshop was sponsored by PR Newswire and the GWU Graduate School of Political Management.
EVENT SPONSORS
The panelists included:
Shonali Burke, ABC, princical, Shonali Burke Consulting Jay Morris, senior vice president, communications, National Association of Federal Credit Unions
Scott Frank, director, media relations, American Institute of Architects Julie Phillips-Turner, principal, Philips Turner Communications Larry Parnell, associate professor and director of the GWU Masters in Strategic Public Relations program
This seminar to discuss the future of the news and the changing role of journalists and PR professional swith regard to public communicaitons was held at the Willard Intercontinental Hotel on September 24, 2009 prior to the PRSA-NCC Thoth Awards gala. A panel of industry leaders from both fields shared their perspectives on the working relationship between public relations and media professionals and the economic and technological challenges facing each group.
The panelists included:
Thomas Burr, Washington correspondent of The Salt Lake Tribune Beth Frerking, Politico Mark Hamrick, business editor of Associated Press Keith M. Kupferschmid, senior vice president, intellectual property policy & enforcement of Software and Information Industry Association Robert Mathias, managing director/Washington of Ogilvy Public Relations Worldwide.
The panel was moderated by Debbi Jarvis, vice president of PEPCO Holdings and former anchor/reporter for WRC-TV.
How to Get Big Media Hits in a Social Media World, sponsored by BusinessWire . PRSA-NCC offers a podcast of the professional development workshop which was held on July 29, 2009 at the U.S. Navy Memorial and Heritage Center.
There are some things that simply evoke a reporter to cover a certain story when pitched using social networking. With the proliferation of new ways to spread news, reporters rely more and more on twitter, online video, podcasts, email, and Facebook to receive updates from public relations professionals on story ideas.
PRSA’s Professional Development Committee assembled a diverse panel of reporters and editors who disclosed secrets of the best methods to use when pitching story ideas. This exciting workshop discussed what gets the attention of top TV, radio, newspaper, magazine and wire service journalists, how to talk to them like equals and learn how to become a trusted source.
The panel included: Joe Johns, CNN, Capitol Hill Correspondent John Carey, BusinessWeek, Senior Correspondent Susan Heavey, Reuters, Health Reporter Jim Snyder, The Hill, Business and Lobbying Editor Marilyn Geewax, NPR, Senior Business Editor Fernando Pizarro, Univision, Washington Correspondent
Moderator: Aaron Cohen, Vice President, Media and Digital Communications, MS&L
How to Get Big Media Hits in a Social Media World, sponsored by 
