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Online Professional Development
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Pitching to Bloggers Webinar |
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 PRSA-NCC offers a webinar of the professional development workshop which was held on Thursday, June 19, 2008 at Fleishman Hillard.
With the explosive growth of blogging, one new challenge that communications professionals will need to address is how best to reach this new community – which is not only growing in size, but influence. Join a panel of experts as they detail the best ways to reach out to bloggers.
Panel included:
• Denise Graveline, president, don't get caught
• Vijay Raghavan, Director, Qorvis Communications
• Rachelle Lacroix, account supervisor, Fleishman-Hillard, Washington, DC
• Geoff Livingston, Livingston Communications
The link for the webinar is below:
http://mmsrv01b.intellor.com/prsancc/061908/index.html
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PR Job Market: What's Hot and What's Not |
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PRSA-NCC offers a webinar of the professional development workshop which was held on April 15, 2008. The program was presented by the PRSA-NCC Professional Development Committee.
Whether you’re just starting out in your career or you’re a seasoned pro looking for that dream job, you won’t want to miss April’s professional development workshop on the current state of the PR job market. Learn about who’s hiring, where the hot specialty areas are, what’s happening on the PR agency scene, and get practical tips on job hunting from some of Washington’s most in-the-know recruiters and job market observers.
The webinar link is below:
http://mmsrv01b.intellor.com/prsancc/041508
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Ethics in PR: Avoiding a Crisis in Credibility |
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PRSA-NCC offers a podcast of the professional development workshop which was held on March 20, 2008 at Widmeyer Communications. Every aspect of public relations centers on the ethical responsibilities we have towards ourselves, our clients, our employers, and our profession. In keeping with PRSA-NCC’s commitment to PR Ethics in 2008, please join us for a compelling discussion offering perspectives on ethics from business, academic and PR experts who specialize in creating and promoting ethical standards for businesses and communicators.
The podcast links are below:
www.prsa-ncc.org/podcasts/prsaethicspodcast.mp3
www.prsa-ncc.org/podcasts/EthicsProgram-PRSA-NCCMarch202008.pdf
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Webinar of Association PR: Selling it to Management and Making it Work |
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PRSA-NCC offers a webinar of the professional development workshop which was held on February 20, 2008 at the U.S. Navy Memorial and Heritage Center. The program was presented by the PRSA-NCC Professional Development Committee and ASAE and The Center's Communication Section Council.
You’ve been charged with moving the needle of awareness for your association. You have a plan, but it's going to raise your budget. How do you justify the expense and prove that a PR program has a meaningful impact on both your internal and external audiences? How to you measure return and provide ROI to leadership? How do you ensure the program's success?
Hear from our expert panel on how they do it, how their PR successes (and shortfalls) have changed internal attitudes on the value of PR efforts, and how they intende to keep the momentum going.
The link to the webinar is below:
http://www.intellor.com/l/?l=940
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Web 2.0: What You Need to Know Now... |
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PRSA-NCC offers a podcast of the professional development workshop which was held on January 16, 2008 at the U.S. Navy Memorial and Heritage Center.
You’ve heard the buzz words - wikis, blogs, vlogs, RSS, flickr, MySpace, YouTube, Twitter, facebook, LinkedIn - but what do they mean to you as a communicator? What do they mean to the mainstream media? Gain the insight you need from industry experts on how to navigate the world of Web 2.0. Learn from first hand experience the purpose and strategy behind the technologies, grasp how Web 2.0 is changing the PR and marketing landscapes and get a glimpse into what the future holds.
The links for the podcast are below:
http://www.prsa-ncc.org/podcasts/Web-2-0-01.wav
http://www.prsa-ncc.org/podcasts/Web-2-0-02.wav
http://www.prsa-ncc.org/podcasts/Web-2-0-03.wav
Audio #1:
§ Introduction Of Panelists
§ Basic Background On Web 2.0
§ Definitions Of Blogs, Wikis And Podcasts
Audio #2:
§ How Can Web 2.0 Benefits PR Practitioners?
§ How To Become Part Of The Conversation
§ Open Source Web Services
§ Transparency Is Key
Audio #3:
§ How Do We Learn More About Web 2.0 ?
§ What Are Some Resources To Help Us Learn About These Technologies?
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Pitfalls in International Public Relations |
PRSA-NCC offers a podcast of the International Committee panel that took
place on May 23, 2007 titled: Pitfalls in International Public Relations.
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Read more...
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Providing Insights on Terrorism Today by CNN Journalist Peter Bergen |
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This videocast features the PRSA-NCC Luncheon with Peter
Bergen, CNN Journalist, on the topic of Providing Insights on Terrorism Today. The event took place on Thursday, August 23 at
the Capital Hilton and was presented by the NCC International Committee. |
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Read more...
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Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation |
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The Professional Development Workshop Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation took place on June 20, 2007 and can now be downloaded as PRSA-NCC’s first videocast. |
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Read more...
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Branding in the 21st Century |
PRSA-NCC is offering its first podcast of The Professional Development Workshop that took
place on May 16, 2007 titled: Branding
in the 21st Century: Getting Beyond the Basics.
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Read more...
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