At BRG Communications, our passion is to make a difference by communicating solutions that help people live better lives. While our work is intrinsically rewarding, it’s nevertheless an honor when work that we’re passionate about is recognized by our peers. So we were thrilled to have been awarded “Best in Show” at the 2011 Thoth Awards, which honors the most outstanding and strategic public relations programs and components developed and produced in the greater Washington, D.C. area.
Our longtime work with Walmart and the Walmart Foundation on their hunger-relief efforts reminds us not only how fortunate we are as individuals to have food on our tables, but also how meaningful small actions can be to the greater world. As communicators, it’s our challenge as well as our opportunity to amplify those small actions through compelling stories told to the right audiences in hopes of sparking a bigger incremental impact—something akin to the ripple effect. When we see the reactions of individuals and entire communities around the country who are motivated to join and participate in Walmart’s hunger relief efforts, we’re reminded about the power and importance of communication and it inspires and motivates us in all of our work.
Of course, on top of having the opportunity to be a part of this important initiative and work with such a polished corporate communications team at Walmart, it was an honor just to be nominated for this award—particularly given the incredible talent and experience of PR professionals here in the Washington, D.C. area. The PRSA-NCC Thoth awards ceremony is a veritable who’s who of the most distinguished professionals in the business. We were indeed honored to be among this company and to have our work recognized by those we admire. Winning “Best in Show” was icing on the cake, allowing us to continue to build our brand and share BRG’s passion and strategic approach with others in the industry as well as like-minded organizations and potential clients.
If our team may provide a bit of advice for those considering entering the Thoth awards this year, consider the programs that you most believe in, the campaigns you are truly passionate about and proud of…we’ll bet those are the programs that showcase your best work and, in turn, have the greatest chance of being
recognized at this year’s Thoths.
Shannon McDaniel, vice president, BRG Communications