Any organization involved in proactive communications should also have an issues management plan. With social media and the 24-hour news cycle, it’s more important than ever to have a plan in place so you can respond rationally and quickly when negative issues hit. What are the elements of issues management planning? How do you identify and overcome obstacles to getting leaders to invest time and money in planning? Preparing with basic research and taking time to anticipate scenarios can go a long way in helping manage issues when things go awry.
Learn how to take a proactive approach to issues management and:
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