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WELCOME TO PRSA-NCC ETHICS RESOURCE PAGE
"At a time when business in every sector and industry are held more publicly accountable for ethical practice, we view the PRSA Code of Ethics and the PRSA-NCC Ethics Resource page as important models for our members as well as other professional communicators. We are especially grateful for the contributions by some off our industry’s most esteemed experts to our new Ethics Resource Page.”
Barbara Burfeind, APR, 2009 PRSA-NCC President
 Ethical standards in communication continue to be challenged by the diverse and rapidly evolving situations that confront businesses today. As the global 24/7 news cycles raise the bar for media content on demand, attempts to keep pace can pressure even the most experienced communicators.
Further, ethical errors by novice spokespersons or those not bound by a professional code of ethics may negatively or indirectly impact the public standing of the PR profession. The PRSA National Capital Chapter (PRSA-NCC) Ethics Committee developed this online Ethics Resource page to preserve the highest standards of accuracy and truth in public relations and its role as the conscience of an organization. Gwyn Walcoff, APR
Chair, PRSA-NCC Ethics Committee
NCC ETHICS RESOURCE PAGE FEATURES:
HOT SPOT! Opinion editorial on a current ethics issue from PRSA-NCC members and contributing experts.
ETHICS RESOURCE PANEL- PRSA-NCC Hall of Fame Members offer confidential counsel to NCC members on ethics dilemma.
ETHICS 911! Published articles of “evergreen” value by Jim Lukaszewski, nationally recognized crisis and management leadership expert.
ETHICS CONNECTION: Emmanuel Tchividjian, Ethics Officer for Ruder Finn, offers perspective and invites dialogue on global ethics issues in his insightful and dynamic ethics Blog.
TOP ETHICS RESOURCE LINKS: Ethics solutions from expert sources
ETHICS TO GO: Print your wallet-sized PRSA Code of Ethics 2000
PRSA CODE: A direct link to the national PRSA Web site for ethics case studies, the full PRSA Code of Ethics, its Statement of Professional Values, and a guide to the application of Code Provisions.
HOT SPOT!
- Are you Ethical? Click here for an illuminating self analysis and a step-by-step guide to the management of ethical issues. Business Ethics
- Strengthening Corporate Trust in Times of Crisis: Visit Ethics 911! below for a new 2-part article that suggests a template for use in forecasting and pre-empting opportunities for unethical or questionable behavior by management and others in times of crisis.
-Building a Global Environment of Integrity: in a world where a diversity of cultural sensitivity abounds, Jim Lukaszewski gives examples of situations that could have global ethics repercussions. Visit Ethics 911! below.
- Hot Topic: Dual Loyalty. "Loyalty is a much-revered value in most, if not all, cultures but remaining loyal to more than one entity is not easy. Ethics often deals with potential conflicting loyalties." How do you manage a conflict of loyalty situation? Here are a few tips from Emmanuel Tchividjian that can help.
1. Identify or recognize the conflicting loyalties
2. List your values, those that define you. Decide who you are or want to be.
3. Determine the boundaries, what your loyalties will allow and prohibit. What you are ready to do and what you will refuse to do. You may decide, for instance, that you will not lie to either party or that you will not report information from one party to the other.
4. Seek counsel before making a decision or taking action.
As the Israeli novelist Amos Oz once said: A conflict begins and ends in the hearts and minds of people, not in the hilltops." Emmanuel Tchividjian." Read more at http://www.ruderfinn.com/blogs/ethics/
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ETHICS 911!
Published articles by:
Jim Lukaszewski, APR, Fellow PRSA; ABC;
CEO and Founder of the Lukaszewski Group;
Certified Compliance and Ethics Professional;
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Co-chair of the PRSA Board of Ethics and Professional Standards (BEPS)
www.e911.com
NEW: Strengthening Corporate Trust in Times of Crisis: "There are seven early spontaneous management behaviors that crisis and ethics strategists must plan against." Jim Lukaszewski
Download the pdf files:
Strengthening Corporate Trust in Times of Crisis: Part 1
Strengthening Corporate Trust in Times of Crisis: Part 2
NEW: Building a Global Environment of Integrity: important reading for multicultural and multinational communications pracitioners. http://www.prsa-ncc.org/documents/StrategistBuildingaGlobalEnvironmentWinter2004.pdf
THE ETHICS CONNECTION
Emmanuel Tchividjian, Ruder Finn Ethics Officer, authors a weekly Blog on global issues from an ethics viewpoint. “Ethics issues are not ‘simple’, and are often ignored,” states Emmanuel. “I want this Blog to be informative, reflecting, and insightful on the complex subject of ethics. I want to participate in the conversation with you, and hope to engage and learn from future readers.”
So, don't miss a week! Click here for new posts and get actively engaged in this high profile Blog.
http://www.ruderfinn.com/blogs/ethics/
TOP ETHICS RESOURCE LINKS
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- Institute for Business and Professional Ethics, DePaulUniversity www.depaul.edu/ethics/
- The Ethics & Compliance Officers Association, www.theecoa.org
- Ethics Resource Center, www.ethics.org
-www.ethicsweb.ca/codes This Web site has a collection of ethics speeches on creating codes of ethics as well as an interesting current book list.
- Ethikos and Corporate Conduct Quarterly, published six times a year, 154 East Boston Post Road, Mamaroneck, NY 10543; Andrew W. Singer, Co-Editor; (914) 381-7475; www.singerpubs.com/ethikos/
- Ethisphere, published quarterly, 1133 Broadway, Suite 708, New York, NY 10010; (800) 369-7583; www.ethisphere.com
- Global Alliance for Public Relations and Communications Management: www.globalpr.org (To find the Global Alliance for Public Relations and Communication Management’s Ethics Protocol, click on Ethics Centre in the page menu bar.)
- International Association of Business Communicators, www.iabc.com (To find the International Association of Business Communicators’ Code of Ethics, click on About IABC and then Code of Ethics.)
- Institute for Global Ethics, www.globalethics.org
- Institute of Business Ethics, Does Business Ethics Pay?, http://www.ibe.org.uk/DBEPsumm.htm
- www.integrity-interactive.com (For compliance training and certification)
- Josephson Institute of Ethics, www.josephsoninstitute.org -
- Markkula Center for Applied Ethics, Santa Clara University, ww.scu.edu/ethics/
ETHICS TO GO!
Click here to print your wallet-sized PRSA Code of Ethics
PRSA CODE OF ETHICS 2000 Click here to view the full PRSA Code of Ethics, its Statement of Professional Values, current Practice Standards Advisories, valuable case studies, and the application of Code Provisions.
Or visit http://www.prsa.org/aboutUs/ethics/index.html.
Ethical practice is the most important obligation of a PRSA member. The Member Code of Ethics, as well as the PRSA Member Statement of Professional Values, represents the core values of PRSA members and, more broadly, of the public relations profession.
These values provide the foundation for the Member Code of Ethics and set the industry standard for the professional practice of public relations. These values are the fundamental beliefs that guide our behaviors and decision-making process. We believe our professional values are vital to the integrity of the profession as a whole.
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