Note:  Registration is now closed for this event, which is filled to capacity.

presented by the PRSA-NCC Professional Development Committee

May 15, 2008

8:00 am to noon

Ogilvy Public Relations
1111 19th Street, NW
Washington, DC

Metro Stations: Farragut North or Farragut West

No matter how strategic, writing is a necessary part of every successful public relations campaign, especially when it involves multi-media requirements, creativity and striking a chord with the target audience!  How do you do it? Join the May professional development workshop on Public Relations Writing.  In this interactive seminar, speakers will provide you with successful writing methods applicable in today’s public relations environment.

Three Washington DC industry professionals will be featured in this half-day workshop designed to give you writing styles and real-world examples for several types of public relations solutions; whether it’s writing for corporate public relations, appropriate styles for social media, and/or writing for the more traditional media formats. (All levels of PR professionals are welcome!)

Speakers:

• Kaitlyn Wilkins, Ogilvy PR, Digital Influence Strategist, and former Manager at New Media Strategies working with corporate practice to develop, manage and execute social media campaigns for several Fortune 500 companies.

• Jan Gottfredsen, Lockheed Martin, Staff Communications Representative, Transportation and Security Solutions working with the marketing communications and public affairs activities.

• Steve Sternberg, USA Today, award-winning Medical Reporter whose beats include global public health, AIDS, infectious disease, the human genome project and heart disease. He has most recently lectured at Dartmouth's Tuck Graduate School of Business, Ithaca College and Michigan State University.