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Digital Marketing and Online Video

You can view highlights from the program held on June 10, 2008 at the National Press Club - Digital Marketing & Online Video: How to Successfully Incorporate Online Video into your Public Relations and Public Affairs Initiatives.  This panel discussion and breakfast was hopted and sponsored by The NewsMarket, a PRSA-NCC Chapter Sponsor.

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PRSA-NCC thanks our New Media Download Sponsors
Webinars produced by The Intellor Group

Podcasts produced by News Generation, Inc.

 
PR Job Market: What's Hot and What's Not

prsa_new_media.gifPRSA-NCC offers a webinar of the professional development workshop which was held on April 15, 2008. The program was presented by the PRSA-NCC Professional Development Committee.

Whether you’re just starting out in your career or you’re a seasoned pro looking for that dream job, you won’t want to miss April’s professional development workshop on the current state of the PR job market. Learn about who’s hiring, where the hot specialty areas are, what’s happening on the PR agency scene, and get practical tips on job hunting from some of Washington’s most in-the-know recruiters and job market observers.
 

The cost to download the webinar is: PRSA-NCC member - $20/Non-member - $40

(Note:  If you paid to attend the workshop and would like the webinar free of charge, please send your request to info@prsa-ncc.org )

 

More details and to purchase the webinar

 
Ethics in PR: Avoiding a Crisis in Credibility
prsa_new_media.gifPRSA-NCC offers a podcast of the professional development workshop which was held on March 20, 2008 at Widmeyer Communications.   

Every aspect of public relations centers on the ethical responsibilities we have towards ourselves, our clients, our employers, and our profession. In keeping with PRSA-NCC’s commitment to PR Ethics in 2008, please join us for a compelling discussion offering perspectives on ethics from business, academic and PR experts who specialize in creating and promoting ethical standards for businesses and communicators.

The cost to download the podcast is: PRSA-NCC member - $5 /Non-member - $15

(Note:  If you paid to attend the workshop and would like the podcast free of charge, please send your request to info@prsa-ncc.org) 

 More details and to purchase the podcast

 

 
Webinar of Association PR: Selling it to Management and Making it Work

prsa_new_media.gifPRSA-NCC offers a webinar of the professional development workshop which was held on February 20, 2008 at the U.S. Navy Memorial and Heritage Center.  The program was presented by the PRSA-NCC Professional Development Committee and ASAE and The Center's Communication Section Council.

You’ve been charged with moving the needle of awareness for your association.  You have a plan, but it's going to raise your budget.  How do you justify the expense and prove that a PR program has a meaningful impact on both your internal and external audiences?  How to you measure return and provide ROI to leadership?  How do you ensure the program's success?

Hear from our expert panel on how they do it, how their PR successes (and shortfalls) have changed internal attitudes on the value of PR efforts, and how they intende to keep the momentum going.

The cost to download the webinar is: PRSA-NCC member - $20/Non-member - $40

(Note:  If you paid to attend the workshop and would like the webinar free of charge, please send your request to info@prsa-ncc.org ) 

More details and to purchase the webinar



 
 
Web 2.0: What You Need to Know Now...

prsa_new_media.gif PRSA-NCC offers a podcast of the professional development workshop which was held on January 16, 2008 at the U.S. Navy Memorial and Heritage Center.   

You’ve heard the buzz words - wikis, blogs, vlogs, RSS, flickr, MySpace, YouTube, Twitter, facebook, LinkedIn - but what do they mean to you as a communicator? What do they mean to the mainstream media?  Gain the insight you need from industry experts on how to navigate the world of Web 2.0. Learn from first hand experience the purpose and strategy behind the technologies, grasp how Web 2.0 is changing the PR and marketing landscapes and get a glimpse into what the future holds.  

The cost to download the podcast is: PRSA-NCC member - $5 /Non-member - $15


(Note:  If you paid to attend the workshop and would like the podcast free of charge, please send your request to info@prsa-ncc.org ) 

More details and to purchase the podcast



 
 
Pitfalls in International Public Relations
prsa_new_media.gifPRSA-NCC offers a podcast of the International Committee panel that took place on May 23, 2007 titled: Pitfalls in International Public Relations.
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Providing Insights on Terrorism Today by CNN Journalist Peter Bergen
prsa_new_media.gifThis videocast features the PRSA-NCC Luncheon with Peter Bergen, CNN Journalist, on the topic of Providing Insights on Terrorism Today.  The event took place on Thursday, August 23 at the Capital Hilton and was presented by the NCC International Committee.
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Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation
prsa_new_media.gifThe Professional Development Workshop Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation took place on June 20, 2007 and can now be downloaded as PRSA-NCC’s first videocast.
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07/22/08
PR & New Media: DC Chamber Event presented by PRSA-NCC
07/23/08
Scoring the Big Media Placement
08/21/08
PRSA-NCC Board Meeting
08/21/08
Interactive Writing Seminar
09/04/08
IPRA Lunch - New Legalities for Small Businesses
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