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Independent Public Relations Alliance Web Site Wins Communicator Award

Site Receives Crystal Award of Excellence in Recognition of Outstanding Design

 Washington, D.C. – May 2, 2005 – The Independent Public Relations Alliance, a section of the National Capital Chapter of the Public Relations Society of America, received the Crystal Award of Excellence for its Web site: www.ipralliance.com. Judges voted the site among the top 13 percent of entries, awarding it the competition's highest honor in the Web site Design category and recognizing the site among those entrants whose ability to communicate places them among the best in their field.

The Communicator Awards, an international awards competition founded by communication professionals to recognize excellence in the communication field, attracts entries from advertising and public relations agencies, corporate communications departments, education institutions, government entities, designers, writers, video production professionals, broadcast and cable operations, and other business and individuals throughout the country. This year the competition drew more than 5,000 entries, which were judged in peer-level competitions. A complete list of Crystal Award of Excellence winners can be seen at: http://www.communicator-awards.com.

“We are thrilled by this recognition,” said G. Scott Shaw, Webmaster for IPRA, principal of CreatiVerge Communications, Inc., and board member of PRSA’s National Capital Chapter. “We know the Web is an important, and highly visible tool for our members and we are committed to providing them with an indispensable online resource.  In addition, we wanted the site to help organizations find the most qualified public relations professionals in the area to meet their ongoing communications challenges.”

Launched in 2003, the goal of the IPRA Web site was to establish the organization as the premiere resource for independent public relations expertise in the Washington-Metropolitan region. The site provides a central location for its network of more than 80 independent public relations professionals to develop their individual public relations practices through networking, listservs and professional development events. The site also allows visitors to search for public relations professionals using several criteria, including service, industry and years of experience, as well as provides them a vehicle to request proposals on upcoming projects or receive quick answers to their most pressing PR questions through an "Ask an Expert" feature.

The IPRA network (www.ipralliance.com) is a section of the National Capital Chapter of the Public Relations Society of America (PRSA) and consists of senior-level public relations and marketing executives who own or operate their own practices, have three or fewer employees and belong to the world’s largest professional organization for PR practitioners, PRSA. A majority of members have been in business for three or more years, average 18 years of experience and together provide specialized services across 36 industry sectors to clients as diverse as Fortune 500 companies, small businesses, associations, nonprofits and government agencies. PRSA’s local National Capital Chapter (www.prsa-ncc.org), is the country’s largest with nearly 1,100 members.

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