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This program is one of seven national PRSA teleseminar programs presented by the chapter's Program Committee. Join us on July 28 at a downtown DC location to hear two public relations powerhouse personalities as they re-examine some of the "rules" or myths of media relations and help participants look at media relations from strategic perspectives.
Media Relations Strategies:
Two Powerful Professional Perspectives
A Web-based teleseminar sponsored by PRSA
Presented by Larry Kamer, Senior Vice President and U.S. Director,
Issues and Crisis Management, Manning Selvage & Lee
and James E. Lukaszewski, ABC, APR, Fellow PRSA
Thursday, July 28, 2005
1:00 - 2:30 p.m. EDT
Where: PICnet
1341 G Street, NW, Suite 1100
14th & G Streets, NW - one block from Metro Center
(exit the 13th St., exit, turn right, then left on G street for one block)
Cost: $25 for PRSA members; $30 for nonmembers
Register early! Space is limited to the first 20 registrants!
Both these public relations powerhouse personalities are included on PR Week's list of 22, and for this teleseminar they will join forces to challenge assumptions, do some counter-intuitive thinking, and help participants look at media relations from different strategic perspectives.
Check all your preconceived notions, ideas, and rules about media relations at the door. It's time to have a substantive strategic discussion with two experts about what you currently do, why you currently do it, how you currently think, and, just maybe, some new and interesting approaches that might serve your clients in useful, powerful, and productive ways.
Program objectives:
- Re-examine some of the "rules" or myths of media relations.
- Challenge some fundamental assumptions.
- Have a substantive discussion of one of the most important tools and techniques public relations provides its clients.
- Original thinking about making media relations more important and essential in the public relations mix.
Some of the important questions this program will answer: - Do we always have to call the media back?
- How do you manage management's concern that we represent the news media's interests more than we represent the boss' interests?
- What strategies are there for responding in ways that are more managerially oriented?
- Is our only option to spill our guts?
- How can we use media relations expertise to build the value of the function with management while achieving their objectives?
- How do we manage that one crucial reporter who always seems to get it wrong?
- How do we manage persistently bad news?
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