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PRSA-NCC to Host International Message Development, Branding Panel |
Pitfalls in International Public
Relations: Lessons Learned Around the World
WASHINGTON, D.C. May 22,
2007 – The International Committee of the Public Relations Society of America
(National Capital Chapter) invites you to a panel discussion on message
development and branding on Wednesday, May 23 at the National Press Club.
Learn from experts how to be more effective in
crafting messages and developing communications/PR strategies that will
resonate with international audiences. Our panel of specialists will
illustrate the importance of cross-cultural awareness and its role in
creating communications strategies and will highlight factors to consider
in approaching multi-national audiences.
Our panel of speakers includes: Ms. Sirin
Koprucu, President of Strategic Straits Inc., who will explore elements of
cultures that impact the development of PR strategies; Ms. Roqueña Domingo, Vice President of International Affairs
with Edelman, who specializes in cross-cultural PR issues; Mr. Moncef Bouhafa, President of the Center for Development
Communications, supporting communications initiatives around the world; and Ms. Gemma Puglisi, Assistant
Professor, School of Communications at American University
The National Press Club is located at 529 14th Street NW, Washington D.C.
20045. The program will include a cash bar reception from 6:00 to 6:30 p.m.,
and the panel discussion itself will run from 6:30 to 8:00 p.m. The National
Press Club is one block from Metro
Center.
The cost of the event is $35 for PRSA members; $40 for non-members; $25 for
students and retirees. Working press may attend the event at no charge.
Non-registered attendees will pay an additional $5 at the door. You may
register online for the event at www.prsa-ncc.org,
or fax your credit card information to (703) 691-0866.
Transcript Services Provided by The Communications
Center, LLC.
PRSA/NCC Sponsors: News Generation; Business Wire; The Hannon Group; Keenan PR;
PRofessional Solutions, LLC; U.S. Newswire; Boscobel Marketing
Communications; BurrellesLuce; EFX Media; GRC Direct; Henninger Media Services;
Mac Mannes; Market Wire; The NewsMarket; PIMS DC; Preferred Offices; Tobin
Communications; TRAVAILLE Executive Search
About PRSA-NCC The National Capital Chapter of the
Public Relations Society of America represents the world’s leadership in the
practice of public relations and is the essential network for practitioners in
the Washington
region. More than 1,300 members strong, the chapter provides high-quality and
timely professional development programs, accreditation instruction and
networking opportunities. The chapter promotes public relations education
through the support of five regional PRSSA chapters and a career academy for
inner city high school students. For more information about membership,
leadership or events, please visit www.prsa-ncc.org
For Immediate Release
Contact: Ruth Sexton
(301) 593-4839 or ruthsexton@earthlink.net
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