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Branding in the 21st Century |
 PRSA-NCC is offering its first podcast of The Professional Development Workshop that took
place on May 16, 2007 titled: Branding
in the 21st Century: Getting Beyond the Basics.
During
the Workshop, Mediastudio
President Catherine Shaw, outlined the following:
- Latest branding trends, “tricks of the trade,” and
best practices;
- Case studies from nonprofits, the experts of
cost-efficient and nimble branding approaches, and benefit from their ingenuity;
- Case studies from growing and changing businesses
and learn from their experiences;
- New branding trends from the world of associations
and find out what is working and what is not;
- Six common branding mistakes that are made by even
the most savvy marketers; and
- “Alternative” approaches to branding to convert
your naysayers!
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