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Top Washington PR Professionals Honored at 39th Annual Thoth Awards |
Annual
Gala Celebrates the Accomplishments of Communications and Recognizes the
Symbiotic Relationship Between Public Relations and Journalism
Washington,
D.C., September 20, 2007 – Talent, creativity and innovation in Washington public
relations were recognized by the National Capital Chapter of the Public
Relations Society of America (PRSA) tonight at its annual Thoth Awards at the
National Press Club.
From
135 entries in 35 categories, 23 Thoth Awards and 18 Certificates of Excellence
were presented to representatives of public relations agencies, corporations, government
agencies and trade and professional associations. The Thoth Awards (pronounced "Tot")
are named for the Egyptian god of information and communication.
This
year’s theme was “Connect With Us” and recognized the symbiotic relationship
that exists between the worlds of public relations and journalism, especially
in Washington, DC. Featured at this year’s event was emcee
Kathleen Matthews, award-winning
producer, reporter, and news anchor, who currently serves as Vice President
of Global Communications and Public Affairs at Marriott International.
Joining Kathleen were special guests from print, broadcast and
online media, including Mark Hamrick from Associated Press Radio;
Jonathan Aiken formerly with CNN, Sandra Thomas formerly with NBC; Phil Rabin
and Paul Duning from the DC Communicator; Patrick Gavin from FishBowl DC and
The Examiner; Barbara Martinez from the Politico; Ted McKenna from PR Week; and
Mike Mills from Washington Business Journal.
Among
the top honors awarded were:
The “Best of Show” award for public
relations excellence and one Thoth Award were presented to DDB Issues &
Advocacy and its client, HopeLab for the first video game scientifically shown
to improve health-related outcomes for young people with cancer, an audience
that is at greatest risk for adverse cancer outcomes. DDB Issues & Advocacy was charged with launching
Re-Mission, while influencing a newly emerging media awareness of games that
can improve health. The entry presented the greatest challenge with the most
significant outcomes in the opinion of the Thoth judges.
“Thoth
is the chapter’s signature event and celebrates innovation within the public
relations industry and showcases the Washington
area’s talent,” said Sandra Wills Hannon, president of the PRSA National
Capital Chapter and president, and principal and owner of The Hannon Group,
LLC. “We congratulate the Thoth awardees and thank all those who submitted
entries for the competition. We also
extend our appreciation to the Thoth judges and the Thoth committee for their
efforts in helping to ensure a successful Thoth program.”
The
agency picking up the most awards this year was Ketchum Public Relations with
two Thoth awards and four Certificates of Excellence. Crosby Communications received the second
largest number of awards with two Thoths and two Certificates each. The recipient of the third largest number of
awards was Ogilvy Public Relations Worldwide with two Thoths and one
Certificate.
Thoth
Awards and Certificates of Excellence presented are:
Community Relations
Category
-
Thoth – CCG, LLC Public Relations
Reputation/Brand
Management Category
-
Thoth – The Home Safety Council and Brand Resources Group
- Certificate
of Excellence – Virginia
Commonwealth University
- Certificate
of Excellence – National Association of Social Workers and Crosby
Marketing Communications
Events and
Observances (7 or fewer days) Category
- Thoth
– Russian Federation
G8 Organizing Committee and Ketchum Public Relations
Public Service
Category
-
Thoth – The Home Safety Council and Brand Resources Group
-
Certificate of Excellence – National Education Association
-
Certificate of Excellence – Clorox Company and Ketchum Public Relations
Public Affairs
Category
-
Thoth – American Medical Association
-
Certificate of Excellence – Ketchum Public Relations and The Washington Group
Marketing Consumer Products
Category
-
Thoth –DDB Issues & Advocacy and HopeLab
-
Certificate of Excellence – KFC and Ogilvy Public Relations Worldwide
Marketing Consumer Services
Category
-
Thoth – HopeLab and DDB Issues & Advocacy
-
Certificate of Excellence – Aetna and Ketchum
Public Relations
Marketing Business-to-Business
Category
-
Thoth – JDG Communications
-
Certificate of Excellence – Snowbird Capital and Verasolve
-
Certificate of Excellence – Comprehensive Health Services and Keenan PR, Inc.
Internal
Communications Category
-
Thoth – Capital One
-
Certificate of Excellence – Magellan Health Services
-
Certificate of Excellence – MedStar Health
Investor Relations
Programs Category
-
Thoth – RCN Corporation
Integrated
Communications Category
-
Thoth – Comprehensive Health Services and Keenan PR, Inc.
-
Certificate of Excellence – American Podiatric Medical Association
-
Certificate of Excellence – Financial Planning Association and Ketchum Public
Relations
Media Relations
Category
-
Thoth – National Education Association
-
Certificate of Excellence – Susan Davis International and the Marine Corps
Heritage Foundation
Blogs Category
-
Thoth – Ogilvy Public Relations Worldwide and Lenovo
Newsletters
Category
-
Thoth – Westminster Canterbury
Richmond
-
Certificate of Excellence – The Plumbing-Heating-Cooling Contractors National
Association and Axiom Communications
Brochures Category
-
Thoth – Daughters of the American Revolution
-
Certificate of Excellence – Gershman, Brickner & Bratton, Atwater Communications and MillerCox
- Certificate
of Excellence– Widmeyer Communications and the Smithsonian American
Art Museum
Publications
Category
-
Thoth – Widmeyer Communications and the Smithsonian American
Art Museum
Direct Mail
Category
-
Thoth – Focused Image
-
Certificate of Excellence – Crosby Marketing
and Interiors by Decorating Den
Audio Programs
Category
-
Thoth – Fight Crime: Invest In Kids and News Generation
Internal Video
Programs Category
-
Thoth – SAIC and the Casualty and Memorial
Affairs Operations
Center of the United States
Army
Television PSAs
Category
-
Thoth – Anne Arundel County Department of Health and Crosby
Marketing Communications
Research and
Evaluation Category
-
Thoth – National Association of Social Workers and Crosby
Marketing Communications
Creative Tactics
Category
-
Thoth – Unilever Bertolli and Ogilvy Public Relations Worldwide
Web site Category
-
Thoth – Aetna and Ketchum Public Relations
-
Certificate of Excellence – Research America
Click here to access photos and video from the 2007
Thoth Awards Gala
###
About PRSA-NCC
The National Capital Chapter of the
Public Relations Society of America
is the largest PRSA chapter in the country with nearly 1,300 members. The
NCC represents public relations professionals from the Washington metropolitan area, including
associations, agencies, corporations, universities, non-profits, government and
independent practitioners. The chapter provides high-quality and timely
professional development programs, accreditation instruction, workshops and
networking opportunities, as well as a mentorship program for its members and a
career academy for inner city DC high school students. For more
information on the National Capital Chapter of PRSA and a complete list of the
Board of Directors and National Assembly Delegates, please visit http://www.prsa-ncc.org.
FOR IMMEDIATE RELEASE
Contact: Rachel Foltz
202-729-4208
rachel.foltz@ogilvypr.com
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