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Diversity/Multicultural Committee Resource Page |
Our Mission
The National Capital Chapter’s
(NCC) Diversity Committee is dedicated to promoting and preserving
ethnic and cultural diversity within the Public Relations Society of America
and the practice of public relations, itself. Our work fosters the
philosophy of inclusion and advances the notion that the communications
field is infinitely stronger and more effective when it reflects the
broad diversity inherent in American life. We are a multicultural
society; we must become a multicultural profession and a multicultural
professional association.
Diversity Champion Award
The
Diversity Champion Award recognizes dedication to promoting and
preserving ethnic and cultural diversity within PRSA and the practice
of public relations.
Past Recipients
2006—Dr. Rochelle L. Ford, APR
2005—Gloria Rodriguez
2004—Ofield Dukes, APR, Fellow PRSA
Dr. Rochelle L. Ford, APR is Named 2006 PRSA-NCC Diversity Champion
2006 Health Disparity Forum
December 6th an exciting panel discussion took place at the National Press Club in Washington DC; where public relation practioners learned about reaching diverse audiences from a 360° perspective using both traditional and unique means of communication, including unconventional partnerships, community outreach, digital influence, media, and more. The 2006 Health Disparities Forum explored the critical need for targeted communications and the challenges when addressing key issues affecting diverse and multicultural audiences.
PANELISTS
Liany Arroyo, Director of the National Council of La Raza Institute of Hispanic Health
Mason Essif, SVP at Ogilvy Public Relations; Former Member of the Association of Health Care Journalists; and co-author of Covering Health in a Multicultural Society - A Resource Guide for Journalists
George Guido, Senior Director of Alliance Development, AstraZeneca
Terry Long, Senior Manager for Health Communications and Information Science, NHLBI
Dr. David Markenson, Chair, Advisory Council on First Aid and Safety
Mori Taheripour, American Red Cross Vice President of Corporate Diversity
Dr. Garth N. Graham, Deputy Assistant Secretary for Minority Health in the
Office of Minority Health at the Department of Health and Human Services
  
 
2006 Thoth Seminar - Multicultural Public Relations Planning: Leveraging the Power of Diverse Media
Panalist: Rochelle Ford, Ph.D., APR, Assistant Professor, Howard University; Gloria Rodriguez, founder, president, and CEO of Comunicad, Inc.; Renee Nash, WHUR-FM; Ogilvy PR and Univison
DiversityBusiness.com Names Top Diversity-Owned Businesses in the U.S.—Read More. . .
Strategies to Achieve Minority Diversity in Public Relations
PRSA-NCC Diversity Committee cosponsored a one-day conference on July 19 at the George Washington University Conference Center. Sponsors included the Black Public Relations Society of Washington, Diversity Best Practices, the Howard University School of Communications, and the following public relations firms: Burson-Marsteller, Edelman, Ketchum, Porter Novelli, Hill & Knowlton, Manning Selvage & Lee, GolinHarris, Fleishman-Hillard, Ogilvy, GMMB, Stanton Communications, Widmeyer, and Qorvis Communications.
Pictures from Strategies to Achieve Minority Diversity in Public Relations:
   
   
   
Pictures from the Job Fair Following the Event:
   
   
Roster of Minority-Owned Public Relations Firms
The NCC Diversity Committee maintains a roster of minority-owned public relations firms in the Washington metropolitan area. The companies listed here have self-identified as minority owned. The committee does not certify that status, nor do we endorse these practitioners by virtue of their inclusion on this roster. They are listed here simply as a service to PRSA members and the public. Click Here for the Roster of Firms)
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