Communicators have access to more technology now than ever before to tell stories, engage with audiences and engage in brand conversations. The possibilities are endless. In this four-part workshop, you’ll learn practical skills, techniques and strategies so you can innovate using emerging media and digital communications. By the end of the sessions, you’ll be ready to:
- Breathe new life into your communications plans with a digital strategy
- Communicate with colleagues and leadership in compelling ways
- Meet your audiences where they are with emerging media
- Use video and visual content to tell your story in a new way
- Support your strategic objectives with digital communications
- Strengthen your messaging through measurement
- Demonstrate your value with a digital strategy
Join your peers to find out how leaders in the industry are putting new and innovative tactics to work to connect and engage with their audiences.
Metro: Farragut North or Farragut West
PRSA-NCC or WWPR Members - $75
PRSA Members - $100
Non-Members - $125
$10 additional at the door
APR’s Take Note! This event provides 1 credit toward your APR maintenance continuing education requirements.
8:00 a.m. - 8:30 a.m.
Networking Breakfast (continental)
8:30 a.m. - 8:40 a.m.
8:40 a.m. - 9:20 a.m.
Session 1: Increasing Leader Communication Impact Through Analysis
Speaker: Emily Allen, Strategic Communications Principal, MITRE
In this session you will learn real-world tips for how to engage leadership in owning their communications style through a data-driven approach. Learn strategies and proven methods to leverage data that will motivate leaders to improve their messaging and delivery.
9:30 a.m. -10:10 a.m.
Session 2: Modernizing Employee Communications
Speaker: Amy O’Connor, CEO and Founder, Move the Shakers
Connect, recognize and measure. Employee engagement requires a deeper, more meaningful connection and this session provides you with tools and real-life scenarios to improve employee engagement and impact business outcomes.
10:10 a.m. -10:30 a.m.
10:30 a.m. -11:10 a.m.
Session 3: Effectively Use Visual Storytelling in Strategic Comms
Speaker: Alex Herder, Founder & Creative Director, The Duke & the Duck
Storytelling takes many forms and visual storytelling is a tried and true best practice to make a big impact. Leaders and clients might challenge you to use “shiny and new” options—videos, infographics, telestrations—but in this session you will learn how you, as the communicator, can evaluate these options, choose what will best reach your communications goals and advocate for this strategy with your leadership.
11:20 a.m. - 12:00 p.m.
Session 4: Use Digital Strategy to Evolve Your Communications
Speaker: Shreyas Dhanakoti, Digital Analyst + Strategy, Ogilvy
Digital strategy and analytics are more than just buzz words. We live in a world full of information overload, disruption and technology at every turn—even, and especially, in the workplace. This session dives deep to understand how you can use digital strategy and analytics to engage audiences in a new way.