Vice President
B&D Consulting
1) Why did you join PRSA?
I've attended PRSA seminars and have found them to be very valuable. After researching the communications landscape and membership associations, PRSA was the clear choice for my practice.
2) How long have you been in the PR field?
Seven-plus years, which encompasses time on Capitol Hill, managing campaigns and for the past four years at B&D Consulting. Prior experience was three years at a daily newspaper in New Jersey.
3) What skills are required to do your job?
Solid writing and speaking skills and the ability to succinctly articulate a clear and compelling message are a must. For my work, another required skill is being able to simplify often complex public policy topics. And like any consultant, the ability to juggle multiple projects and meet all deadlines is critical.
4) What’s your greatest career achievement?
Tough question. While on the Hill, I played a leading role in helping our post office recover and reopen from the anthrax attacks, and also helped advance a Pentagon investigation into service members frequenting establishments staffed by women who were victims of human trafficking. On the consulting side, it's been helping multiple worthy organizations get out their important messages.
5) Where would you like to see yourself in five years?
At B&D Consulting helping lead an even stronger practice that's well-recognized as a leader in strategic communications in the policy arena.
6) How do you begin each day?
Read the entire A Section of The Post on the bus and metro. Review other top publications and dive right into the day, with a cup of coffee of course.
7) What’s your dream job?
If not B&D Consulting, perhaps serving as spokesman for the Vatican.
8) Who’s your role model, and why do you admire him/her?
St. Francis of Assisi and St. Thomas More. The former taught how to enjoy the simple life, the later taught the value of remaining true to ones convictions.
9) What’s the last book you read or movie you saw?
Patriotic Grace by Peggy Noonan and American Creation by Joseph Ellis
10. Tips for maintaining the elusive work/life balance?
While good client service is a must, especially as a consultant, put the Blackberry down and make time for your family - especially spouse and children. Start early by carving out a family space, such as dinners, bath/play time, etc.
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