Ufuoma Otu
NCC Membership Committee Co-chair
Account Director
Media & Communications Strategies, LLC
1) Why did you join PRSA?
I joined PRSA because the organization provides great opportunities to connect with other professionals in the industry. Joining the National Capital Chapter was the next step for me because this chapter is known for regularly putting together quality programs throughout the year that really engages and challenges both new and seasoned practitioners.
2) How long have you been in the PR field?
I've been in the profession full-time for almost eight years and
continue to learn a lot daily. Time really does fly!
3) What skills are required to do your job?
Many different ones. Strong writing skills, the ability to manage
clients, one's self and others, wear different hats regularly, work
fast and efficiently, think big picture but also tactically, and being
flexible at the same time. And of course, persistence.
4) What's your greatest career achievement?
I think being recognized for great work is always significant. I've
been fortunate to have spearheaded and been a part of some great
award-winning PR programs.
5) Where would you like to see yourself in five years?
I would like to continue to grow and challenge myself, doing all of the
positive things that will stand me in good stead five years from now
and enjoying the ride every bit of the way.
6) How do you begin each day?
My, no two days are the same! But it's usually a mix of checking
e-mails, sifting through the headlines, reaching out or responding to
clients, strategizing with my colleagues, etc.
7) What's your dream job?
I've always enjoyed travel and writing, so anything that combines those two would be ideal. But ask me again in March once I've finished the travel writing course I am taking at USDA Graduate School.
8) Who's your role model, and why do you admire him/her?
My mother, she's working mom who raised 4 kids on her own, and she is the strongest person I know. If I can be half the woman she is, then I will consider myself lucky. Cheesy and cliché, I know, but it's true.
9) What's the last book you read or movie you saw?
I spent the Christmas holiday reading She's Come Undone by Wally Lamb.
10) Tips for maintaining the elusive work/life balance?
Don't take work home with you, leave as much of it as you can at the office.Increase local networking opportunities and business development.
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