Online registration is now closed. Please plan to register on-site if you wish to attend.
Back by Popular Demand
| Comments from 2009 attendees:
“It was by far the most interesting and useful workshop that I have been to. Don is a great teacher.” Freelance Environmental Writer
Don Bates brings prudent yet fresh insights to the profession, the practice and the joys of PR. You will come away from his workshop smarter and braver. Assistant Account Executive, GolinHarris
I especially enjoyed the section on pitching to the media and writing pitch letters because it allowed me to change for the better the way I approach media with my agency's news stories. Public Affairs Specialist, Defense Logistics Agency
Since this event I have utilized the template pitch -- created by Prof. Bates -- resulting in a substantial increase in call backs and story placements. Our PR team uses this template as a blueprint for developing additional PR materials. Health Communications and Marketing Specialist, AED Center for Health Communication
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Put More Power and Precision
In Your PR Writing, Online and Off
Emphasis on Ideas & Insights for Social Media
Learn tricks of the trade for generating more media coverage by doing what reporters, editors, program producers, and industry experts advise. Learn secrets for “striking it rich” with all your target audiences, including blogs and popular social media sites.
Presentation by
Don Bates, Instructor in Writing, and Founding Director,
Master’s Degree Program in Strategic Public Relations,
The George Washington University Graduate School of Political Management
Special Guest
Chip Griffin who writes for “Media Bullseye” magazine, as well as several blogs, including his own “Conversations and Commentary” which features online radio interviews.
• Tuesday, March 16th
• 9:00 a.m. - 3:00 p.m.
• 8:00 a.m.-9:00 a.m. Registration/networking/continental breakfast
• Lunch Noon-1:00
• Classroom MPA 309 (3rd Floor)
The Media and Public Affairs Building
The George Washington University
Graduate School of Political Management
805 21st Street, N.W.
Washington, DC 20052
• Metro Information: Foggy Bottom/GWU (orange/blue lines)
• Cost: $150/PRSA members; $150 IABC Members; $220/non-members; $75/students/retirees
Presented by PRSA-NCC Professional Development Committee
Host and Event Co-Sponsor:
GWU Masters in Strategic Public Relations” in the Graduate School of Political Management.
Take Home A Treasure-Trove of Tried and True Tactics
If you want to write better for PR purposes and learn first-hand how to do exactly that, this workshop is for you. Through presentation, exercises and discussion, you will learn the "best principles and practices” of powerful PR writing, online and off. You will also learn how to focus your time, attention and creativity so you can write more quickly and productively. And you will take home a packet of collected how-to guidelines.
In addition, you will gain valuable insights about how to empower your public relations writing by following Don’s research findings and expert knowledge.
To make the workshop as practical as possible, you will focus on news releases and “pitch” letters, and you will receive generic feedback on what you and others have submitted for selected in-class analysis (instructions will be sent from PRSA-NCC in a separate communication). And you will learn how to:
• Give yourself room and time to be good.
• Handle critics and temptations that get in your way.
Last but not least, you will learn how to write for social media such as Facebook and Twitter with special emphasis on essentials such as tone, transparency and willingly engaging in two-way conversation.
Time permitting, other PR writing formats will be discussed.
Instructor:
Don Bates, APR, Fellow PRSA, is a trainer and consultant in public relations and public affairs. He has conducted scores of writing workshops for corporations, government agencies and not-for-profit organizations. For 10 years he was president of The Bates Company, Inc., the New York-based public relations agency he sold in 1992. Don's experience includes news reporting, copywriting, PR management, and publication production. He has worked for major corporations and national associations. He has taught at the New School University, the New York Institute of Technology and Columbia University. He currently teaches writing at GWU. He is an honorary trustee of the Institute for Public Relations (http://www.instituteforpr.org/) and a vice president of the W.B. Yeats Society of New York. He is also belongs to PRSA-NCC and PRSA-NY. Don recently became involved in the development of the first-ever software for planning, managing and evaluating PR and PA. In January, his annual survey with Cision on journalism and social media was released.
Special Guest – Social Media and Beyond:
Chip Griffin serves as Chief Digital Officer of DCI Group, a global public affairs firm based in Washington, DC. He is an entrepreneur and communicator with more than 15 years of experience at the intersection of technology and public affairs. He has assisted Fortune 50 companies, trade associations, and not-for-profit organizations to create effective online campaigns, develop successful new media products, gather critical social media intelligence, and implement cutting edge communications strategies. Over the years Chip's writing has appeared in leading publications, including the Washington Post, Washington Times, New York Times, and Miami Herald. He is a frequent guest on talk radio and podcasts, and hosts his own blog and online radio show at ChipGriffin.com.
PRSA/NCC sponsors:
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