Online registration is now closed. Please plan to register on-site
Media Relations in the Digital Age
presented by the NCC Professional Development Committee
June 8, 2011
8:00 - 10:00 a.m.
8:00 - 8:30 am: Registration/networking/continental breakfast
8:30 - 10:00 am: Program
Host Sponsor:
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Yellow/green lines, Navy Memorial/Archives
For Directions and Parking, go to www.navymemorial.org
Cost: $35 PRSA, WWPR and BPRS /members; $55 non-members; $10 students/retirees
$10 additional on-site
Want to be part of the “big story?”
Want to place stories in prestigious, influential and growing media outlets?
Need to get a client on television, or in prominent new online outlets?
Want to find out how journalists are using Facebook and Twitter…or why they ignore them completely?
In this exciting workshop, you'll walk away with invaluable new insight to enhance your career development:
• How to leverage today’s top news to get your client, or your boss, interviewed
• How to concisely articulate your story idea
• What it takes to get your calls returned and become a trusted source
• How to pitch a story in a 24/7, online news cycle
• Make great new contacts
Speakers:
Jeffrey Ballou, Deputy News Editor - Al Jazeera
Jennifer Bendery, Washington Correspondent - The Huffington Post
Tony Capaccio, Pentagon Correspondent - Bloomberg News
Lois Dyer, Futures Editor- CBS News
Maggie Fox, Managing Editor of Technology and Healthcare - National Journal
Moderator:
Aaron Cohen – Vice President of Media and Digital Communications, MSLGroup
If you have questions, please call the chapter office at 703.691.8733.
Event Sponsors:
PRSA/NCC sponsors:
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