Melanie Mitchell, AOL Vice President of SEO/SEM (http://www.aol.com)
Specializing in search and online marketing, Melanie Mitchell is Vice President of SEO/SEM at AOL, one of the most successful internet companies in history. Melanie has over eight years of experience in web site promotion and over six years experience in search marketing for major sites across several industries including travel, local, entertainment, ecommerce, news and sports. She has managed SEO and Pay Per Click (PPC) campaigns both in-house and from the agency side. She is responsible for promoting and increasing traffic to AOL.com, the 44 channels and products under AOL.com, MapQuest, AIM, Netscape and TMZ.com through paid and organic search.

Prior to AOL, Melanie worked at VeriSign/Network Solutions where she had proven success in managing direct response marketing campaigns through online, paid search, search engine optimization and strategic alliances. Melanie has also consulted for media agencies where she effectively planned, launched, tracked and managed search engine marketing campaigns.

Greg Jarboe, President and Co-founder of SEO-PR (http://www.seo-pr.com)
Greg Jarboe is the president and co-founder of SEO-PR, a search engine promotion company that has been writing optimized press releases for news search engines since March 2003. SEO-PR's clients include Southwest Airlines, Verizon SuperPages.com, Accenture, the Wharton School of They University of Pennsylvania, the University of the Pacific, and the Search Engine Marketing Professional Organization (SEMPO).

Nan Dawkins, Co-founder, RedBoots Consulting (http://www.redboots.com)
Nan Dawkins is an online communications strategist with over twenty years experience in marketing and public relations. She is the founder of RedBoots, a digital marketing agency specializing in search engines, social media, word of mouth, Blogs and RSS, digital PR, and online media & advertising for a wide range of clients in both the nonprofit and commercial sectors.

Prior to founding RedBoots, Nan was an Internet Strategist at AppNet, a Web development firm that built many of the first fundraising and advocacy sites for the world's most well-known nonprofits, including NARAL, Planned Parenthood, the ACLU, CARE, and Red Cross. She is a frequent public speaker on digital marketing and is a regular panelist at the Search Engine Strategies conferences. Nan is an Ironman triathlete, raising money each year for RedBoot's nonprofit clients by competing in extreme endurance sports events.