Register here, or you can call the chapter office at 703.691.8733 to register.
   
It’s not going away! Communicators increasingly find they must provide counsel on social media.  This workshop will provide actionable information to help you integrate social media into your larger communications plan. Working with Livingston Communications, the Professional Development Committee is hosting this half-day seminar which will have four basic modules:

1) Basic primer on creating social media strategy: Most organizations start off by pushing content through a blog or social network group. This is often a mistake. Social media strategy begins with listening to stakeholders and building a bridge between them and your organization.

2) Influencer relations theory and best practices: By far, the most popular tactic amongst PR pros, this mirrors Malcolm Gladwell’s Tipping Point theory.  But if PR pros treat bloggers like media, they are in for a few surprises.

3) Reputation management: Google still reigns as the first place that people go to find anything online. That’s why a rash of negative blog posts can damage a company’s reputation, not just in the short term, but for a long time. Further, these types of posts have a bad habit of ending up in the newspaper. Learn best practices on how to protect your organization’s reputation online.

4) The role of social networks in online communications and content creation: Blogs have become a mainstay tactic, but are they really effective? Increasingly not.  Why? Because social networks have become the pre-eminent starting point for online conversations. Learn how to participate and benefit your organization.

Speakers:
Geoff Livingston, CEO, Livingston Communications - Geoff has worked as a public relations strategist in the Washington, D.C. region for 15 years. Dubbed a “local blogging guru” by The Washington Post, Geoff’s award-winning book on new media “Now is Gone” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. Some of his public relations experiences include AT&T, the Duke Ellington Jazz Festival, former Israeli Prime Minister Benjamin Netanyahu, Bartleby Books, BEA Systems, Hughes Network Systems, ManTech, the Washington Nationals, Intelsat, Verizon Wireless and many others.

Qui Diaz, Director of Strategy, Livingston Communications - Qui Diaz serves as the day-to-day contact for many of Livingston Communications’ clients. Prior to joining Livingston Communications, Qui Diaz was a Digital Strategist for the 360̊ Digital Influence practice of Ogilvy Public Relations Worldwide, the National Council of Nonprofit Associations, and other charitable organizations. Her experiences include work for the Department of Health and Human Services, National Fatherhood Initiative, Intel, Kraft, the Federal Trade Commission, American Chemistry Council, Medtronic, FEMA, Merck, Centers for Disease Control, the Nonprofit Congress, and the YMCA network.