Confused about blogging? Nationally-recognized business blogging expert, Debbie Weil, an online marketing consultant specializing in new media strategies including blogging, RSS and podcasting will explain everything you need to know to get blogging right. Specific to our needs as PR professionals, Weil will talk about what a corporate blog is – and isn’t; how to assess whether a business blog will benefit your clients; the three biggest fears about corporate blogging; who should write a corporate blog; and how podcasting relates to blogging.

As a veteran journalist with an MBA and corporate marketing experience, Weil has demonstrated to medium and large corporations how to brand themselves as customer-friendly and media savvy using blogging. Weil is the publisher of the award-winning e-newsletter WordBiz Report read by more than 17,500 subscribers in 87 countries. She publishes two blogs: BlogWrite for CEOs and debbie’s blog. Her forthcoming book, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get it Right, will be published in August 2006 by Penguin Portfolio. Weil has appeared as a corporate blogging expert on Nightly Business Report, in the Washington Times, Entrepreneur Magazine and other publications.

Note:  Reservations can be made before 10:00 am on April 6.  Space will also be available at the door.

The buffet luncheon includes a beverage and gratuity.

Cost: PRSA members/guests: $25 per person
PRSA members and guests should register online using the link below
 
IPRA members should register by contacting Rita Mhley at rmassoc@aol.com  
and pay $17 per person with cash at the door

IPRA Supplier Affiliates:
BurrellesLuce, Business Wire, Buzz Media, Creativerge, GRC Direct, Rick Lee Photography, MhleyDavis, Preferred Office Club, Pre-Paid Legal Services and Subsidiaries, VASSIT, VMS-Video Monitoring Service