Scoring the Big Media Placement
presented by the NCC Professional Development Committee
July 23, 2008
8:00 - 10:00 a.m.
8:00 - 8:30 am: Registration/networking/continental breakfast
8:30 - 10:00 am: Program
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Yellow/green lines, Navy Memorial/Archives
For Directions and Parking, go to www.navymemorial.org
Cost: $35/members; 55/non-members; $10/students/retirees
Online registration closed. If you want to attend this event, please plan to register on-site.
Want to get big-time results for your client, association or company? Want to know how to fearlessly pitch big league media? Need to know how to develop lasting relationships that transcend "the pitch?"
Find out what gets the attention of top business, political and science journalists, how to talk to them like equals and learn how to become a trusted source.
In this exciting workshop, you'll walk away with invaluable new insight to enhance your career development:
How to develop a story idea that top journalists will like
How to articulate your story idea and still do your client justice
What it takes to become a trusted source
How to pitch a story in a 24/7, online news cycle
Make great new contacts
Speakers:
Pete Williams - NBC News Justice correspondent
Rob Doherty - Reuters Washington Bureau Chief
Neil Irwin - Washington Post Business reporter
Steve Henn, correspondent, Marketplace
Charles Mahtesian, Politico national politics editor
Moderator:
Aaron Cohen - Director of Media Relations/Account Supervisor, Imre Communications
If you have questions, please call the chapter office at 703.691.8733.
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