Location:
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Yellow/green lines, Navy Memorial/Archives

For Directions and Parking, go to www.navymemorial.org

Cost: $35 PRSA and WWPR Members; $55 Non-members; $10 Students/retirees
$10 extra on-site

Want to know how to fearlessly pitch big-league media and get big-time results? Develop lasting relationships that transcend "the pitch"? And navigate today’s dynamic media landscape?

Find out what gets the attention of top business, health and broadcast journalists, how to talk to them like equals and become a trusted source.

In this exciting workshop, you'll walk away with invaluable new insight to enhance your career development, including:
•  How to develop a story idea that top journalists will like
•  How to articulate your story idea and still do your client justice
•  What it takes to become a trusted source
•  How to pitch a story in a 24/7, online news cycle
•  Make great new contacts

Speakers:
•  Greg Ip - The Economist
•  Nancy Marshall-Genzer - Marketplace
•  Ceci Connolly - The Washington Post
•  Jordan Rau - Kaiser Health News

Moderator:
Aaron Cohen – Vice President of Media and Digital Communications, MS&L Group
If you have questions, please call the chapter office at 703.691.8733.

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SAVE THE DATE: PRSA-NCC’s August 11 workshop will be on crisis communications planning and will feature “lessons learned” from top PR practitioners. Make plans now to attend this informative professional development session.

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PRSA/NCC sponsors:

Platinum Sponsors:
Balance Interactive
The Hannon Group
Ogilvy Public Relations Worldwide
Strauss Radio Strategies 
U.S. Navy Memorial and Heritage Center
Vocus

Gold Sponsors:
Business Wire
The Communication Center
GolinHarris
Howard Consulting Group
Keenan PR, Inc.
Market Wire
News Generation
PR Newswire
PRofessional Solutions, LLC
Susan Davis International


Bronze Sponsors:
BurrellesLuce
CARMA Media Analysts 
DS Simon Productions
GRC Direct
The George Washington University Graduate School of Political Management
Infoition
mac mannes
O'Dwyer's PR
Synaptic Digital
Synergy Events 
TRAVAILLE Executive Search