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Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation |
 The Professional Development Workshop Search Engine Optimization & Public Relations: The Next Critical Step in Planning & Implementation took place on June 20, 2007 and can now be downloaded as PRSA-NCC’s first videocast.
During the Workshop, Melanie Mitchell, AOL Vice President of
SEO/SEM and Simon Heseltine, Co-founder, RedBoots Consulting, outlined:
- Using tools and knowledge you need to help you lead
your organization's public relations efforts in the area of SEO for
your web site and press releases;
- The role blogs, other social
media, the social media release and social media optimization can play
in your efforts to improve your organization's search engine results;
and
- Tools to get a better understanding and some tips on how to
identify strong, powerful keyword search terms and how to use them and
other tools and tactics to improve your organization's visibility on
the web.
Once you have downloaded the videocast, please give us
your feedback at info@prsa-ncc.org and let us know what you think, and what other programs you would like to see broadcast on our website in the future.
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