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 Spring 2004 (download PDF: 230 Kb)

• Motivation Meets Experience: A Protégé and a Mentor Give Their Unique Perspectives, Fred Whiting, APR; Tracy Krughoff
• Speaking of Success: The Art of Speaking and Listening is honed through Toastmasters International, Jackie Fishman, APR
• Accreditation - Pursuing the PR Highroad in an Age of Lies and Deceit, Samantha Villegas, APR
• What are PR Professionals Saying about APR?, Fred Whiting, APR
• Creating Overload During Interviews: A Technique for Advanced Spokespersons, Stephen C. Rafe, APR
• Messaging for a Region – How One Area Develops its Voice, Dionne C. Williams
• Devastated by a Parent’s Worst Nightmare: PR Pros Find Courage to Help Others, Ami Neiberger-Miller, APR

• NCC Inducts 22 New APRs; New APR Exam Launched
• Independent PR Alliance Launches New Web Site
• Board Report
• Getting in Shape With Your Membership
• Please Listen To Me
• Studies, Stories and Surveys in Health Care
• Rafe Addresses PRSA-DC Professional Development Seminar
• Welcome to Washington!  What's Next?  A Newcomer's Guide to Surviving the Job Search
• Want to Sharpen Your PR Writing Skills?
• Thoth Awards Gala 2003
• Understanding and Caring: Best Practices in Managing Relationships

• State of the PR Industry, Tracy Krughoff, Infotech Strategies
• Speaker Wiley Wows PRSA Chapter
• Crisis Communication in the Internet Age, Cynthia Smith, TruSecure Corporation
• Getting Noticed for Performance Excellence, Angela Nazworth, APR
• Trick of the Trade - Tell a Good Story, Jackie Fishman, Blue Cross and Blue Shield Association
• Health Care Academy Conference 2003
• Event Notice: Frank Mankiewicz
• Diversity a Top Priority of PRSA, Ofield Dukes, APR
• Shocking and Awesome, Tom Hendrick, Hendrick Communications
• The Art of Spinning, Wendy M. Belzer, Office of Congress Woman Nydia M. Velázquez of New York City
• The Problem With Liberal Talk Radio, Scott Hogenson,
  The Buckley School

• PRSA-NCC Elections Winners Announced
• Rewarding Opportunities to Write and Edit Capital PRNews
• The View From the Other Side, Tracy Krughoff
• Should PRSA Take Sides on Contentious Issues?, Paul K. Driessen
• Sole Practitioners Offer Value Across the Board, Heathere Evans-Keenan
• Networking for Career Success, Kelly Mullins
• Going With the Flow Without Going Crazy, Tracy Krughoff
• Tech Communicators Forum Established

• ROI for Public Relations?  186% or 225%, Ferne G. Bonomi, APR, Fellow PRSA
• Publishing and PR: Natural Bedfellows, Al Rickard, CAE
• Row, Row, Row Your Book, Gently to the Publisher, Amy Bowles Reyer, Ph.D.
• Rewarding Opportunities to Write and Edit Capital PRNews
• Half-day conference on PR excellence & Thoth Awards to be held Sept. 26
• Public Relations and the Market Meltdown, Paul S. Forbes, APR, PRSA Fellow
• Public Relations Do's and Don'ts for the Scandal-Tainted,
  Catherine Valenti
• Why We Love to Souffle Martha, Eric Dezenhall
• How to Look and Sound Great on TV, Deroy Murdock
• Words are Powerful Weapons, David Egner
• Crisis PR: Most Companies are Unprepared, Alan Caruba

• Rewarding Opportunities to Write and Edit Capital PRNews
• Health Policy Media Workshop
• Is There a Thoth Award in Your Future?
• A Minute Past Midnight: Crisis Communications Following 9.11, David Misra
• A Personal Perspective on Crisis Communication, Rebecca Esparza
• Managing Yourself in a Crisis, De Carla Livers
• The Secrets of Business Survival, Ofield Dukes
• The Art and Craft of Attracting Media Attention, Tracy Krughoff

• Rewarding Opportunities to Write and Edit Capital PRNews
• NCC-PRSA: Washington's Communications Stage, Henry Chamberlain, CAE, APR
• Being Counted in a Crisis, Kami Watson, APR
• Global Warming: Science versus Spin,  Nick Nichols and Paul Driessen
• Award Entries Made Simple, Tracy Krughoff & Amy Lange
• Winning Against Extremists, Katherine Tynberg

• PR Professionals Create “Twin Towers Orphan Fund”, Paul Driessen, APR, Esq.
• Join the Newsletter Team!  Check Out the Editorial Calendar
• Newsletter Editorial Board
• Events and Notices
• New Nominating Procedures and Success
• Building "buzz" for Yourself, Business and Clients, Katherine R. Hutt, APR
• The Accounts Receivable Process is Your Friend, Laura Schlee
• Pitching Stories to the Tech Media, Karen Addis and Jackie Fishman
• How to Tell Success Stories, Anne Baber and Lynne Waymon
• Satan's Own Clients: Protecting Yourself From Train Wreck Customer Relationships, Laura Schlee
• Job Applicants' Seven Deadly Sins, Kate Perrin

• Join the Newsletter Team
• Mark Your Calendars
• Meet the Press Events
• The National Capital Chapter Wants You
• Important News about Your NCC Website
• Workshop Offers Tips on Succeeding in Today's Job Market, Karen K. Addis, APR
• PRSA Professionals Gather to Honor Their Own, De Carla Livers
• Toward a New United States-Cuba Policy, Delvis Fernández Levy
• Cuba-so Near, and Yet so Foreign, Albert A. Fox, Jr.

• Newsletter Stories and Editors Needed
• Mark Your Calendars
• To Be, or Not to Be, on the TV News Agenda, Tom Hendrick
• Employee Communications and Mental Health Month, Andy C. Szul
• Your Professional Resource Center
• The Bush Tax Cut: A Study in Simplicity, Discipline, and Understanding Public Judgment, Scott Hogenson
• Governors Reach Home Audiences During NGA Meeting, Joseph K. Balintfy
• Great Web Sites: Careers, Jobs and Consulting
• Is There a Thoth Award in Your Future?

• Join the Newsletter Team!  Check Out the 2001 Editorial Calendar
• Public Policy Think Tanks, Paul K. Driessen, APR, Esq.
• PR and Public-Private Partnerships, Lois M. Kirkpatrick
• Press Release Bang for the Buck Through Wire Services, Amy Scribner
• NCC Members Earn Accreditation
• Join the Capital PRNetwork
• Catherine Bolton Named New Chief of PRSA
• Online Advocacy Glitz for One Low Price, Kami Watson
• Priceless Public Relations Tips for Shoestring Budgets, Bill Outlaw
• Building Brands: How Does PR Influence Branding?, Jackie Fishman

• Writing a Great Campaign Speech, James T. Snyder
• Hall of Fame Luncheon
• PRSA National Assembly and World Congress
• Chapter Announces Election Results
• Corporate Biographies
• A Banner Year for the National Capital Chapter, Amy J. Hurd, APR
• Communicating with the 21st Century Newsroom, Brian Taylor
• Breaking Through the Clutter with Technology, Tom Becktold and Dan Savio
• Pitching on the Net
• Leveraging the Media to Get Your Company Noticed, Jennifer L. Grace, APR
• Booking Radio and TV Talk Shows
• Pitching the Media: More Guidelines for Success, Marcy Quill
• Communication Styles and the Florida Ballot Flap, Scott Hogenson

• NCC Board Change
• If the Glass Ceiling Falls, Steve Lillenthal
• Two NCC Members Recognized for Outstanding Contribution
• Profession Loses a Founding Father
• 23^rd Annual PRSA Maryland Chapter Chesapeake Conference Set, Leslie L. Penkunas, APR
• Top 10 Steps to Success For Women, Lori Barnes, APR
• Wake Up and Smell the Market, Mark Steimer
• Top Washington PR Professionals Honored at 32nd Annual Thoth Awards
• Why Communication Fails, Thomas J. Lee

• Launching a Solo PR Practice: Advice From the Pros

• Getting Your Fifteen Minutes of Fame, Harvey Gulley, The Harvest Group 
• Airline Pilots Guide to Crisis Communications, Ron Defore
• If you were my clients: Personal thoughts on being between a rock and a hard place, John Weber
• It Worked For Me: PEPCO Crisis at Chalk Point, Robert A. Dobkin
• Will Your Companies Reputation Survive the Crisis?, Joseph G. Wojtecki, Jr.
• Pitching Online Media, Deborah E. Kline
• Upcoming Events
• PRSA's PR Pro of the Year Award
• Did You Know?
• We Want to Put You in the Limelight
• Great Reads and Websites

• NCC Honors Outstanding Programs, Professionals
• Newsletter Moves Online
• Surgeon General Prescribes Good Health
• About This Newsletter
• NCC Members Take First PRWeek Award, Susan J. Matthews
• How to Win a Thoth Award, Steven Grant, APR
• The Calendar
• Did You Know?