The Accreditation in Public Relations (APR) is a professional development and certification program that strengthens skills in the strategic practice of Public Relations.
The PRSA-National Capital Chapter (NCC) understands the key to success for enabling candidates to achieve their APR goal on-time and within budget.
We begin the process through a preview course called Jump-start, which offers an introduction about the APR and APR+M (for military Public Affairs practitioners). This half-day course is taught by seasoned APRs and focuses on the two components of the examination process including the panel presentation and computer based examination.
Additional 2017 professional development for APR services include two-hour deep-dive seminars on how-to structure and present your case study to a panel as well as core knowledge, skills and abilities (KSA) topics held on selected Saturday mornings throughout the year. We also offer free coaching, study-buddy coordination, mock panel presentation practice and a practice session on taking the computer based examination.
8:30-9:00 a.m. light breakfast and coffee
9:00 a.m. Welcome & Introductions; APR/APR+M Process & Resources
9:10 – 9:45 a.m. Leading the PR Function
9:45 - 10:45 a.m. Research, Planning, Implementation & Evaluation
10:45 – 11:15 a.m. Understanding Communication Models & Theories, History of the Profession
11:15 – 11:25 a.m. Break
11:30 a.m. - 12:00 p.m. Applying Ethics, Law & Regulatory Affairs
12:00 - 12:50 p.m. – Managing Relationships and Managing Issues and Crisis Communications
12:50 -1:00 p.m.—KSA Self-assessment; Exam Prep & Next Steps
1:00 p.m. - END -
Includes a printed study guide, study group support and study tools.
Early Bird: $85 PRSA Member / $99 Non-member (register through April 15)
After April 15: $105 PRSA Member / $129 Non-member
*Retakes are offered to those who paid for a Jump-start 2011 to 2016.
The event is generously hosted by the SmithGroup a forward-thinking architectural design firm, located in the heart of DC, at 17th St. NW and New York Avenue, next to the GWU Corcoran School of Arts and Design.
1700 New York Avenue, NW, Suite 100
Washington, DC 20006
SmithGroupJJR, the nation’s sixth largest architecture and engineering firm, creates inspiring places that enhance the environment and enrich the human experience. Visit www.smithgroupjjr.com
Metrorail – Farragut West, Blue, Orange and Silver Lines 5-10 minute walk from the 17th Street exit.
Metrorail – Farragut North; Red Line 5-10 minute walk from the K Street exit.
ON Location--LAZ Parking at 1700 New York Avenue NW
Entrance on E Street between 17th& 18th Streets. $12/hr 7AM – 10PM Monday-Friday
LAZ Parking at 1750 Pennsylvania Ave, NW
Entrance on Pennsylvania Avenue.$12/hr, 5AM-8PM Monday-Friday
For questions contact: SuzanneLundinRoss@gmail.com