44th Annual Thoth Awards Winners Gala Honors Best Communications Campaigns in Washington | PRSA-NCC
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44th Annual Thoth Awards Winners Gala Honors Best Communications Campaigns in Washington

Best of Show Goes to Ogilvy Washington With The National Kidney Disease Education Program
September 17, 2012

Washington, D.C. —The Public Relations Society of America - National Capital Chapter (PRSA-NCC) celebrated the value of public relations and honored the talent in Washington public relations professionals at its 44th annual Thoth Awards Gala on Thursday, September 13, held at the National Press Club in Washington, D.C.  

This year’s awards gala theme was “Celebrating the Champions” with special guest presenter, Michael Weiss, a two-time Olympian, two-time World Bronze medalist and three-time U.S. champion figure skater. The gala included local DC media and nearly 200 attendees. The gala presented 31 Thoth Awards and 20 Certificates of Excellence to regional communications stars.  

The Thoth “Best of Show” award was presented to Ogilvy Washington with the National Kidney Disease Education Program for the “Kidney Sundays Help African Americans Understand their Risk for Kidney Disease" campaign.

“We are delighted that our clients’ campaigns have been recognized by PRSA-NCC at the Thoth Awards Gala. We couldn’t be more proud of our teams and we are so grateful to our clients for helping make this great work happen,” said Robert Mathias, president of Ogilvy Washington.

A distinguished panel of judges selected the finalists based on a detailed review of the submissions from a wide array of public relations agencies, private sector companies, government organizations, nonprofits, and trade and professional associations.

“We received many great nominations for the Thoth Awards this year,” said Suzanne Holroyd, PhD, APR+M, PRSA-NCC 2012 President. “This year's winners implemented innovative communications strategies and demonstrated the true value of public relations by achieving impressive and accountable results.  We congratulate all winners and nominees and enjoyed hosting an evening of celebration to honor the stellar work and success of so many public relations professionals.”

Thoth Awards and Certificates of Excellence presented included:

Blog
Thoth – Susan Davis International and the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury

Blogger Campaign
Thoth – Ogilvy Washington and The Computer Sciences Corporation (CSC)
Certificate of Excellence – Scott Circle Communications

Brochures
Thoth – Ogilvy Washington with Merck

Community Relations
Thoth - IBM and Ketchum

Events and Observances - Seven or Fewer Days
Thoth – Ketchum with the U.S. Farmers and Ranchers Alliance

Events and Observances - More Than 7 Days
Thoth – DoubleTree by Hilton with Ketchum
Certificate of Excellence - Ogilvy Washington with the National Kidney Disease Education Program (NKDEP)

External Video-
Thoth - Ogilvy Washington and the Internal Revenue Service (IRS)
Certificate of Excellence - Federal Reserve Bank of Richmond

Features Stories, Editorial and Op-ed Columns
Certificate of Excellence – The U.S. Department of Labor Office of Public Affairs

Integrated Communications – Consumer products and services
Thoth - DoubleTree by Hilton and Ketchum for their DoubleTree by Hilton Cookie CAREavan Across America

Integrated Communications - Government
Thoth – U.S. Drug Enforcement Administration
Certificate of Excellence - Ogilvy Washington with the National Kidney Disease Education Program (NKDEP)

Integrated Communications - Nonprofit
Thoth - National Safe Boating Council with Paul Werth Associates

Integrated Media Relations - Budget under $25K
Thoth – BRG Communications
Certificate of Excellence - Xenophon Strategies and the Salvation Army

Internal Communications
Thoth – Department of Veterans Affairs (VA) Office of Information Security (OIS), Office of Identity Safety along with Booz Allen Hamilton

Internal Video
Thoth – ARC (the Airlines Reporting Corporation)

Issues Management
Thoth – Entertainment Software Association with Powell Tate, Corallo Media Strategies

Marketing Consumer Promotions
Thoth - Ketchum on behalf of Kraft Foods - Crystal Light

Media Relations - Print
Thoth – Susan Davis International and the Marine Corps Heritage Foundation (MCHF)
Certificate of Excellence - SpringHill Suites by Marriott International
Certificate of Excellence – The U.S. Department of Labor

Media Relations - Radio
Thoth – News Generation and the National Association of Federal Credit Unions
Certificate of Excellence – Strauss Radio Strategies
Certificate of Excellence – Susan Davis International

Multicultural Public Relations-
Thoth – Ogilvy Washington with the National Kidney Disease Education Program
Certificate of Excellence – Hilton Hotels & Resorts

Newsletters and Magazines
Thoth – The U.S. Department of Labor
Certificate of Excellence – John Hopkins Medicine

Online Communications
Thoth – Operation Lifesaver and Richfield Productions
Certificate of Excellence – The Clorox Company and Ketchum

Press Kit/Media Kit - Electronic
Thoth – Scott Circle Communications and DC Shorts Film Festival

Pro bono public relations
Thoth – Ogilvy Washington

Public Affairs – Association/nonprofit organizations
Thoth – Ogilvy Washington with the National Telecommunications Cooperative Association, OPASTCO and Western Telecommunications Alliance
Certificate of Excellence – The National Education Association with We are Ohio Gumbinner & Davies Communications The New Media Firm

Public Service
Thoth – The U.S. Department of Labor Office of Public Affairs
Certificate of Excellence - Partners for Breakfast in the Classroom with BRG Communications

Public Service Announcements
Thoth – Ogilvy Washington with the U.S. Department of Veterans Affairs
Certificate of Excellence – Crosby Marketing on behalf of the Environmental Protection Agency (EPA)
Certificate of Excellence - National Treasury Employees Union (NTEU)

Publications - Print
Thoth – Kaiser Permanente of the Mid-Atlantic States with Mayes Communications Inc. and Strategic Design Studio

Reputation/Brand Management – Business
Thoth – IBM and Ketchum
Certificate of Excellence – Ogilvy Washington with LG

Research/Evaluation
Thoth - The Hannon Group and The Center for Constructive Research and Training and the National Institute for Occupational Safety and Health of the Centers for Disease Control and Prevention

Websites
Thoth – Consumer Healthcare Products Association Center for Disease Control and Prevention PROTECT Initiative with Edelman
Certificate of Excellence – Ogilvy Washington with the Internal Revenue Service (IRS)
Certificate of Excellence – John Hopkins Medicine

Word of Mouth Program
Thoth - Ogilvy Washington with The Government of Mexico

PRSA-NCC would like to thank all of the Thoth sponsors for helping to make the celebration a wonderful event.
Event sponsor: PR Newswire
Speaker sponsor: Qorvis Communications
Cocktail sponsor: DS Simon Productions
Diamond sponsors: Balance Interactive and Strauss Radio Strategies
Platinum sponsors: AfterShock Digi-Communications, CRT/tanaka and GRC Direct
AV sponsor: The National Press Club
Bag sponsor: American University School of Communication
Media sponsor: Capitol Communicator
Video sponsor: Berger Video
PRSA-NCC Chapter sponsors: BurrellesLuce, Business Wire, Crystal Communications, George Washington University, Green Buzz Agency, Howard Consulting, Keenan PR, News Generation, Inc., Ogilvy Washington, Pepco, Professional Solutions, LLC, Travaille, US Navy Memorial, and Vocus

About PRSA-NCC
About Public Relations Society of America
National Capital Chapter (PRSA-NCC) PRSA-NCC is a professional public relations association of more than 1,500 members in the Washington, D.C., metropolitan region. PRSA-NCC provides professional development programs, accreditation instruction, and networking. PRSA-NCC also promotes public relations education through five area Public Relations Society of America student chapters. For more information, please visit www.prsa-ncc.org or call (703) 691-9212. Connect with us on Facebook at PRSA_NCC or follow us on Twitter: @PRSA_NCC.

Media Contact: Lauren Lawson-Zilai, PRSA-NCC Thoth Awards Gala Chair, lauren.lawson@goodwill.org, (240) 388-8309

 

 

 

 

 

 

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