Are you considering earning your Accredited in Public Relations (APR) credential?
PRSA-NCC can help guide you through the process, offer training and support, and celebrate your accomplishments.
The Chapter's APR and APR+M (for military communications) programs are highly successful; we set the bar for other chapters in defining what works to ensure candidates complete the accreditation process.
Resources for APR Study
First, download the free APR Study Guide
Then, acquire the three recommended texts below and refer to pages 8 and 9 of the Study Guide for readings. Titles of supplemental texts can be found here:
The links for Frequently Asked Questions and the KSAs (knowledge, skills and abilities) to be tested are below:
We recommend candidates attend a Mini Jump Start for instruction in the KSAs most heavily weighted and more information on the APR process. Candidates should expect to spend 6 months to a year on study. They should plan to sit for their oral Readiness Review about 3/4 of the way through their study, then sit for the computer-based exam. We recommend candidates wait to apply to PRSA National until they are prepared for the Readiness Review.
Mini Jump Start- Half day class to get candidates started. Includes instruction on KSAs and the APR process, as well as an introduction to chapter resources.
Panel Presentation Prep Session (free) - This free session enables candidates to practice their presentation and obtain independent feedback. The session is open to all APR candidates and is available on-demand.
APR Panel Presentation is the first step of a two-step examination process that evaluates KSAs that cannot be evaluated on the computer based examination. Each panel is scheduled on-demand to more efficiently meet the needs of APR candidates.
APR Knowledge, Skills and Abilities (KSA) Seminars: After beta-testing facilitated study sessions on each of the KSAs in 2016, and identifying patterns of strengths and weaknesses common to APR candidates, the committee developed three 2-hour seminars to enable candidates to strengthen their understanding and application of practical experience to the APR framework.
1) Strategic planning and the RPIE process
2) Understanding models and theories; applying ethics and law
3) Computer-based examination preparation
The Committee also supports panel presentations by APR experts, demonstrating how they apply APR skills through case studies on topics relevant to the KSAs such as How PR contributes to an organization's bottom line. (KSA: "Leading the PR Function: Business Literacy" or the KSA: "Managing Issues and Crisis Communications").
Committee members provide personalized feedback to candidates on their APR questionnaire and presentation development. Given this special relationship, APR mentors do not participate in a candidate's panel presentation assessment.
Study Buddy Coordination: Each jump-start cohort is encouraged to develop study buddies to help maintain momentum on the accreditation journey with a suggested semi-monthly study strategy focusing on one of the six KSAs.
On-line course and study facilitation: For those who have busy travel schedules or who work best as independent learners, the online course offers a self-paced system that includes weekly web meetings to strengthen your abilities, and support dialog with the APR Facilitators. Content is recorded and may be played on demand. The course also facilitates study-buddy formation. The course is available to PRSA Members, UAB and Partner Organizations at the member price of $195. NonMembers enroll at $295. For more information see: PRSA http://online2learn.net/APR/
PRSA National Headquarters offers:
Webinars on demand that are free to members. Check out these great resources: http://www.prsa.org/Learning/Calendar/list/ondemand
Cutlip and Center's Effective Public Relations. 10th ed.
Primer of Public Relations Research. 2nd ed.
The Associated Press Stylebook and Briefing on Media Law
|February||APR Study Group|
|March 29||APR Mixer / Information Night|
|March/April||APR Month speaker panel|
|May 6||APR Seminar KSA Deep-dive/"Strategic planning + RPIE in practice"|
|June 3||APR Seminar KSA Deep-dive/"Understanding Models and Theories; Applying Ethics and Law|
|June||APR+M Seminar: KSA Deep-dive/"APR+M KSA content"|
|August 28||APR Seminar KSA Deep-dive/"Computer-based Exam (CBE) Prep"|
|November 2||De-mystifying the panel review|
|December||Pinning Ceremony/Joint Mixer|
APR is a Valuable Professional Distinction
The APR credential is the profession’s only post-graduate certification, which demonstrates competency and a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation. In addition, Accredited professionals have high professional and ethical standards and so contribute to greater understanding of public relations.
What is the APR?
Established in 1964, the APR Accreditation Program is the profession’s only national post-graduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct.
Recently the APR+M program was established for PRSA members of the military. APR+M signifies someone who meets all the qualifications of APR, PLUS a rigorous course of study surrounding military public affairs in joint operations.
- More details on the APR from PRSA
- Application and preparation resources from the Universal Accreditation Board
- Step-by-step process for APR candidates
If you already have your APR, the chapter Accreditation & Continuing Education Committee invites you to guide others in earning their APR.
For more information on the chapter's APR program, contact:
Suzanne Lundin Ross, APR, firstname.lastname@example.org
For more information on the chapter's APR+M program, contact:
Barbara Burfeind, APR+M, email@example.com