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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 30 min ago

Leadership Advice From Warren Buffett

March 4, 2015 - 12:00am
Leadership Advice From Warren Buffett

Marketing Lessons From a Multicolored Dress

March 4, 2015 - 12:00am
Marketing Lessons From a Multicolored Dress

PR Blotter: March 2015

March 2, 2015 - 12:00am
PR Blotter: March 2015

Will Brian Williams’ Disgrace Hasten the Decline of Evening Network News?

March 2, 2015 - 12:00am
Will Brian Williams’ Disgrace Hasten the Decline of Evening Network News?

Melissa Kleinschmidt, APR, on College Athletics, Strategy and Storytelling

March 2, 2015 - 12:00am
Melissa Kleinschmidt, APR, on College Athletics, Strategy and Storytelling

Survey: Search Engines Overtake Traditional Media as Most Trusted News Source

March 2, 2015 - 12:00am
Survey: Search Engines Overtake Traditional Media as Most Trusted News Source

Tactics Remembers The New York Times’ David Carr

March 2, 2015 - 12:00am
Tactics Remembers The New York Times’ David Carr

4 Myths About Being an Independent Practitioner

March 2, 2015 - 12:00am
4 Myths About Being an Independent Practitioner

One More Phrase to Avoid: Enough Already With the ‘At XX, We …’ Construction

March 2, 2015 - 12:00am
One More Phrase to Avoid: Enough Already With the ‘At XX, We …’ Construction

NBC and Brian Williams: Thinking About All the Unanswered Questions

March 2, 2015 - 12:00am
NBC and Brian Williams: Thinking About All the Unanswered Questions

British Intelligence: Building a Consistent Measurement Approach in the U.K.

March 2, 2015 - 12:00am
British Intelligence: Building a Consistent Measurement Approach in the U.K.

Navigating Your Next Interview: How to Manage Different Reporting Styles

March 2, 2015 - 12:00am
Navigating Your Next Interview: How to Manage Different Reporting Styles

Leading by Example and Looking for Opportunity

March 2, 2015 - 12:00am
Leading by Example and Looking for Opportunity

Introverts in an Extroverted Profession

March 2, 2015 - 12:00am
Introverts in an Extroverted Profession

How to Make a Gutsy Transition From Student to Professional

March 2, 2015 - 12:00am
How to Make a Gutsy Transition From Student to Professional

Level Up: 6 Steps to Gamifying Employee Communications and Engagement

March 2, 2015 - 12:00am
Level Up: 6 Steps to Gamifying Employee Communications and Engagement

Media Leery? How to Overcome Your Anxiety and Build Relationships

March 2, 2015 - 12:00am
Media Leery? How to Overcome Your Anxiety and Build Relationships

Traditional Media Valued More Than Advertising, Study Finds

February 27, 2015 - 12:00am
Traditional Media Valued More Than Advertising, Study Finds

Tactics Remembers The New York Times’ David Carr

February 17, 2015 - 12:00am
Tactics Remembers The New York Times’ David Carr

Cameras, Videos, Drones? A New Dimension in the Newsgathering Process

February 17, 2015 - 12:00am
Cameras, Videos, Drones? A New Dimension in the Newsgathering Process

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