Home > Feed aggregator > Sources > This Just In

This Just In

Subscribe to This Just In feed This Just In
PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 50 min 22 sec ago

Live Streaming Lessons From the Rio Games for Marketers

August 22, 2016 - 1:00am
As young consumers turn to streaming services to watch live events like the Olympics, advertisers wonder how best to reach them, The New York Times reports.
Categories: others

Some Brands Ask Influencers Not to Disclose Paid Endorsements

August 11, 2016 - 1:00am
One in four influencers — popular social media personalities and lifestyle bloggers — has been asked not to disclose their commercial arrangements with a brand, according to a survey by SheSpeaks.com, a website where women can review products.
Categories: others

Brands Go for Marketing Gold at Rio 2016 Olympics

August 11, 2016 - 1:00am
Brands are out in full force during the 2016 Summer Olympics in Rio de Janeiro to promote their products in elaborate venues and compete for sponsorship deals, Bloomberg reports.
Categories: others

Some Influencers Say Brands Have Asked Them Not to Disclose Paid Endorsements, Survey Says

August 11, 2016 - 1:00am
One in four influencers — popular social media personalities and lifestyle bloggers — has been asked not to disclose their commercial arrangements with a brand, according to a survey by SheSpeaks.com, a website where women can review products.
Categories: others

Bonus Online Article: 7 Lessons From Michelle Obama’s DNC Speech

August 5, 2016 - 1:00am
As I listened to First Lady Michelle Obama’s speech on the first night of the Democratic National Convention on July 25, I was impressed by the words and the delivery of her speech.
Categories: others

How to Lead a Virtual Workforce

August 3, 2016 - 1:00am
What does a typical workday look like for you? How much of it do you spend commuting to and from an office?
Categories: others

PR Blotter: August 2016

August 3, 2016 - 1:00am
Pokémon Go, which is shaping up to be the summer’s biggest blockbuster, is perhaps the first real success story in the use of augmented reality technology.
Categories: others

How to Use Emojis and Emoticons at Work

August 3, 2016 - 1:00am
Should workers hit send on that “unamused” emoji? As with most things, moderation is key, new research from staffing firm OfficeTeam suggests. Nearly four in 10 (39 percent) senior managers interviewed said it’s unprofessional to include emojis or emoticons in work communications, but 61 percent stated it’s OK, at least in certain situations.
Categories: others

Digital Dialogue: 5 Ways Social Media Makes Your Planning Process More Strategic

August 3, 2016 - 1:00am
Social media has changed the world of public relations, and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, and the technology helps to facilitate the great interactions we experience.
Categories: others

Back to the Basics and a New MyPRSA

August 3, 2016 - 1:00am
Last August, we presented a PR Boot Camp issue, in which we offered a variety of refreshers on some communications basics.
Categories: others

The ‘Sweet Sciences’ of Public Relations and Boxing

August 3, 2016 - 1:00am
Pierce Egan, a British journalist and sports writer in the early 1800s, coined an iconic phrase when he described boxing as the “Sweet Science.”
Categories: others

Diagnosing Online Readers

August 3, 2016 - 1:00am
The side effects of reading on the screen are starting to sound a lot like the insert in my asthma medication.
Categories: others

Sweating the Details: 5 Steps to Better Business Proposals

August 3, 2016 - 1:00am
It may be the most important document in public relations: the new-business proposal. Whether you work for an agency, a corporation or a nonprofit, a focus on winning new clients or accounts is a standard part of doing business.
Categories: others

Does Cellphone Video Belong to the Public?

August 3, 2016 - 1:00am
As amateur cellphone video increasingly captures major news events, who should control and profit from such clips?
Categories: others

On Deck: How to Fix PowerPoint Slides That Could Be Hurting Your Career

August 3, 2016 - 1:00am
A funny thing happens when I bring up the topic of presentation skills with PR people. They nod politely and offer a slightly dismissive smile that says, “Hey, I’m a professional communicator — I’ve got that covered.”
Categories: others

Eric Morgenstern, APR, Fellow PRSA, on Adaptability and Empowerment

August 3, 2016 - 1:00am
Eric Morgenstern, APR, Fellow PRSA, is the CEO of integrated marketing agency Morningstar Communications in Kansas City, Kan.
Categories: others

Finding Verbal Courage: How to Become a More Natural Speaker

August 3, 2016 - 1:00am
I was stressing over an upcoming keynote when my husband asked me why I was so worked up about it. “There will be over 1,000 people there,” I told him. “So what,” he wondered out loud. “When you were on TV, you used to speak to millions of people and it never bothered you.”
Categories: others

Why You Need a ‘PR Pack’

August 3, 2016 - 1:00am
When you’re starting out in the world of public relations, it’s easy to get swept up in the chaos of client calls and communications plans, losing all sight of the PR professional you want to be. You spend day after day trying to stay afloat — forgetting that, at the end of the day, the most important goal of all is your professional growth.
Categories: others

Zika, Puerto Rico and a Test in Issues Management

August 3, 2016 - 1:00am
Though I spend most of my days leading social media workshops, teaching or providing clients with digital communications counsel, there are some things about traditional media I won’t give up.
Categories: others

Is PR a Cost Center or a Value Driver? A CFO’s View

August 3, 2016 - 1:00am
As CFO for the largest communications agency research group, I focus on the return on investments we make, whether or not it is worth pursuing new ventures and investing in new capabilities or technologies, and client pricing.
Categories: others

Pages