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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 25 min ago

Are Brands Harming Themselves by Apologizing Too Often on Twitter?

April 17, 2014 - 1:00am
Are Brands Harming Themselves by Apologizing Too Often on Twitter?

Amid Recall Crisis, Heads of Communications and Human Resources Depart GM

April 16, 2014 - 1:00am
As General Motors continues to manage fallout from its massive safety recalls, the automaker’s heads of communications and human resources have left the company, The Wall Street Journal reports.

"Know What You Want to Do and Plan for It"

April 10, 2014 - 1:00am
Given this issue’s careers theme, I spoke with Fred Bagg, APR, Fellow PRSA, a veteran of the U.S. Air Force during the Vietnam War, about his decision to retire and thoughts on earning his MBA.

Forward Thinking

April 10, 2014 - 1:00am
Forward Thinking The Strategist Spring 2014

CEO Mary Barra’s Public Role in GM Recall

April 9, 2014 - 1:00am
Stepping forward to publicly address faults in ignition switches that were linked to 12 deaths when GM car engines and power suddenly switched off, CEO Mary Barra has been earning good reviews from peers and management experts, Chief Executive magazine reported.

Snow Daze: A Cold Lesson on Perception Management

April 9, 2014 - 1:00am
Sometimes we find that we’ve put ourselves in crisis mode by underestimating the effects of projected outcomes. Our defined perceptions make us look left, so to speak, when we should have been looking in the other direction.

The Art of Persuasion: Winning Support for Your Messages

April 9, 2014 - 1:00am
If you want to persuade an audience to accept your ideas, then you can try a number of creative ways to make your proposal more appealing. But there may be a better approach: focusing on why the audience is resistant.

12 Shareholder Traps to Avoid: Why Organizations Underinvest in Public Relations

April 9, 2014 - 1:00am
When a crisis hits, management typically focuses on damage control and reputation repair. Yet a few far-sighted organizations are actually able to seize the opportunity to improve their long-term standing in the eyes of their external stakeholders. These successful organizations are not only able to address the concerns and allegations thrust on them but also highlight positives that stakeholders remember long beyond the crisis. (“corporate diplomacy”)

Careless Word Choice: When the CEO Has Foot-in-Mouth Disease

April 9, 2014 - 1:00am
It seems like there’s a contest going on these days to see what executive or leader can say the dumbest, meanest or most insensitive thing.

The Dangers of a Fact-Free Diet: Determining Truth and Accuracy in Online Content

April 9, 2014 - 1:00am
Misinformation is happening — and it’s happening more often. In fact, it isn’t a coincidence that CNN — as well as a number of tech experts and news outlets — have called 2013 “The Year of the Online Hoax.” We’re starting to believe — and pass on — everything we read online, whether it’s accurate or not. And this “fact-free” diet is beginning to have some profound effects on our profession.

Cautiously Optimistic: Recruiting Predictions for 2014 and Beyond

April 8, 2014 - 1:00am
Versatility, digital expertise and a strong compass for bottom-line business results — these are some of the key attributes on the radar for leading national recruiters in 2014.

7 Skills PR Leaders Need to Succeed in the Coming Years: Do You Have What It Takes?

April 8, 2014 - 1:00am
What skills will leaders of communications organizations need in a few years? Think speed, flexibility, boldness, adaptability, a global mindset, vision and personal growth. I spoke with 10 corporate and agency leaders, and these seven key attributes emerged.

Discovering What’s Next: Tips for Reigniting the Second Half of Your Career

April 8, 2014 - 1:00am
If there’s one lesson that the Great Recession has taught senior-level professionals, then it’s that change can come swiftly and furiously without regard to a person’s accomplishments or solid work ethic.

‘Employee Activists’ Defending Employer Reputations

April 3, 2014 - 1:00am
‘Employee Activists’ Defending Employer Reputations

What Do Students Expect from Leaders and Prospective Employers?

April 2, 2014 - 1:00am
Continuing Education Forum

PR Blotter

April 2, 2014 - 1:00am
PR Blotter April 2014

Moving the ‘Give-a-Damn’ Meter

April 1, 2014 - 1:00am
In this era of Twitter and Facebook, it’s worth remembering that unlike those fancy new telephones, a news interview does not provide a direct connection. A journalist carefully listens for the quotes and sound bites that will move the meter the most, and passes them on to his own audience.

Nominating Process Open in Search for 2015 National Leadership

April 1, 2014 - 1:00am
PRSA is looking for tomorrow’s leaders today. The Society is inviting its members to apply for available positions for the 2015 Board of Directors.

The Future of Now: 2014 Social Media Week New York Recap

April 1, 2014 - 1:00am
Upworthy’s Real Mission, Secrets of Not-for-Profit Tech Success, Leaders of the Next Revolution and Developing Trust and Advocacy Through Content Creation

Editor's Corner

April 1, 2014 - 1:00am
Editor's corner for the April 2014 issue.

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