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Strategies & Tactics

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Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock. The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package. Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications. Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.
Updated: 2 hours 20 min ago

PRSA Announces 2019 Board Slate

August 1, 2018 - 1:00am
PRSA Announces 2019 Board Slate
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PRSA College of Fellows Launches SAGE Award for Mentorship

August 1, 2018 - 1:00am
PRSA College of Fellows Launches SAGE Award for Mentorship
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In Brief: Earthquake Emojis; 5-Star Reviews

August 1, 2018 - 1:00am
In Brief: Earthquake Emojis; 5-Star Reviews
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8 Ways to Improve Customer Engagement on Social Media

August 1, 2018 - 1:00am
8 Ways to Improve Customer Engagement on Social Media
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Road Raves: The Future of Driving With Artificial Intelligence

August 1, 2018 - 1:00am
Road Raves: The Future of Driving With Artificial Intelligence
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<i> Entrepreneur</i>?s Jason Feifer on Finding Your Brand Voice

August 1, 2018 - 1:00am
<i> Entrepreneur</i>?s Jason Feifer on Finding Your Brand Voice
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Academic Disasters in Personal Branding

August 1, 2018 - 1:00am
Academic Disasters in Personal Branding
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Anne Klein on Being a Female PR Pioneer

August 1, 2018 - 1:00am
Anne Klein on Being a Female PR Pioneer
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Should You Subcontract to an Agency?

August 1, 2018 - 1:00am
Should You Subcontract to an Agency?
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Sound Off: The Case for Short Quotes

August 1, 2018 - 1:00am
Sound Off: The Case for Short Quotes
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The Right Idea: Use These Collaborative Exercises to Spur Creativity

August 1, 2018 - 1:00am
The Right Idea: Use These Collaborative Exercises to Spur Creativity
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Joel Curran, APR, on Leading by Inspiration

August 1, 2018 - 1:00am
Joel Curran, APR, on Leading by Inspiration
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6 Ways to Turn Employees Into Brand Ambassadors

August 1, 2018 - 1:00am
6 Ways to Turn Employees Into Brand Ambassadors
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Looking Good: Why Visual Content Has Become the Heart of Marketing and Public Relations

August 1, 2018 - 1:00am
Looking Good: Why Visual Content Has Become the Heart of Marketing and Public Relations
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The Rise of CGI Influencers and Digital Humans

August 1, 2018 - 1:00am
The Rise of CGI Influencers and Digital Humans
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Alex Stanton on Leadership Opportunities

June 27, 2018 - 1:00am
Alex Stanton on Leadership Opportunities
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In Brief: Workplace Friendships; Podcast Ads

June 27, 2018 - 1:00am
In Brief: Workplace Friendships; Podcast Ads
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How to Write the Perfect Bio

June 27, 2018 - 1:00am
How to Write the Perfect Bio
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Study Shows Gen Zers Prefer Freelance Roles, Shorter Work Hours

June 27, 2018 - 1:00am
Study Shows Gen Zers Prefer Freelance Roles, Shorter Work Hours
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My Generation: Debunking Millennial Stereotypes

June 27, 2018 - 1:00am
My Generation: Debunking Millennial Stereotypes
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