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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 20 min 12 sec ago

After Election, Google, Facebook Vow to Cut Off Fake News Sites

December 1, 2016 - 12:00am
After Election, Google, Facebook Vow to Cut Off Fake News Sites
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PR Blotter: December 2016

December 1, 2016 - 12:00am
PR Blotter: December 2016
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Dr. Douglas Ann Newsom Receives Gold Anvil for Lifetime Achievement in Public Relations

December 1, 2016 - 12:00am
Dr. Douglas Ann Newsom Receives Gold Anvil for Lifetime Achievement in Public Relations
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Anthony W. D’Angelo, APR, Fellow PRSA, Elected as PRSA’s 2018 National Chair

December 1, 2016 - 12:00am
Anthony W. D’Angelo, APR, Fellow PRSA, Elected as PRSA’s 2018 National Chair
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Scott Stratten on Un-Marketing, Being Authentic and Going Viral

December 1, 2016 - 12:00am
Scott Stratten on Un-Marketing, Being Authentic and Going Viral
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NCAA President Mark Emmert on Student-Athletes and Success

December 1, 2016 - 12:00am
NCAA President Mark Emmert on Student-Athletes and Success
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Cybersecurity Expert Theresa Payton on Protecting Your Brand

December 1, 2016 - 12:00am
Cybersecurity Expert Theresa Payton on Protecting Your Brand
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Communicating Secrets at the CIA

December 1, 2016 - 12:00am
Communicating Secrets at the CIA
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Record-Setting Communications: Keith Green, APR, of Guinness World Records on Strategic Storytelling

December 1, 2016 - 12:00am
Record-Setting Communications: Keith Green, APR, of Guinness World Records on Strategic Storytelling
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An International Conference Recap and Look Ahead to 2017

December 1, 2016 - 12:00am
An International Conference Recap and Look Ahead to 2017
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Learning From Capt. Scott Kelly’s Space Odyssey

December 1, 2016 - 12:00am
Learning From Capt. Scott Kelly’s Space Odyssey
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Exclusive Video: Q-and-A With Capt. Scott Kelly

December 1, 2016 - 12:00am
Exclusive Video: Q-and-A With Capt. Scott Kelly
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Derreck Kayongo on Leadership, Service and Perseverance

December 1, 2016 - 12:00am
Derreck Kayongo on Leadership, Service and Perseverance
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Exclusive Video: Q-and-A With Derreck Kayongo

December 1, 2016 - 12:00am
Exclusive Video: Q-and-A With Derreck Kayongo
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Exclusive Video: Q-and-A With Scott Stratten

December 1, 2016 - 12:00am
Exclusive Video: Q-and-A With Scott Stratten
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Oxford Dictionaries Names ‘Post-Truth’ Its Word of the Year

November 16, 2016 - 12:00am
Oxford Dictionaries Names ‘Post-Truth’ Its Word of the Year
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Communications Still Underappreciated in C-Suite, Survey Finds

November 11, 2016 - 12:00am
Communications executives are getting time with their CEOs, but they usually don’t feel heard, says a new survey by APCO Worldwide.
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In the C-Suite: Achieving the 'It' Factor

November 1, 2016 - 1:00am
In the C-Suite: Achieving the 'It' Factor
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Communicating Your Brand From the Inside Out

October 31, 2016 - 1:00am
As PR professionals, we pride ourselves on being cutting-edge communicators.
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PR Blotter: November 2016

October 31, 2016 - 1:00am
Digital communications and employee engagement will be top priorities for chief communications officers over the next 18 months, says a new survey by Weber Shandwick and Spencer Stuart, an executive search firm.
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