PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 51 min 59 sec ago
Did Workplace Culture Encourage Unethical Behavior at Wells Fargo?
New Instagram Filter Will Remove Negative Comments
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After Donald Trump Jr. tweeted a photo Monday comparing Syrian refugees to poisonous Skittles, many users turned on tweet notifications for the candy brand to see what its response would be.
Creating a meaningful company culture requires first defining that culture and then working to create and sustain it through measurements and communication, according to Gallup.
People ages 18 to 24 now cite social media as their main source of news, overtaking television for the first time.
The PRSA Nominating Committee announced its selections for 2017 leadership positions on Aug. 2.
It sounds harsh, but I believe the two questions employers are really asking when you apply for a job are: So what? and Why you?
When the U.S. Department of Labors (DOL) new overtime rules go into effect on Dec. 1, 2016, PR firms across the country will be faced with a major change in how junior employees are required to be paid.
Amid concerns about gender pay gaps and trends like performance-based compensation, more companies are overhauling their pay practices, The Wall Street Journal reported on Aug. 3. Employers know that workers have more information than ever from websites like Glassdoor.com, a job-listing service that shows employee salaries. For todays human-resources executives, old formulas of basing salary decisions on a candidates competing offer or a finance teams budget appear far less tenable.
Managing emails daily at work is bad enough, but the stress of checking messages after hours could be burning you out.
Karen Hamilton wanted to be a writer when she was growing up, the most important thing shes learned in her 34-year communications career is flexibility, she believes that consumer engagement will continue to be a top focus in the profession, she loves nature and she likes to say that beer is a great social lubricant.
September is PRSAs annual Ethics Month.
The overwhelming majority of PR practitioners Ive encountered are upstanding and professional. However, it only takes a few bad apples exhibiting unethical behavior to taint the perception of the profession.
Weve all had them. That one project we couldnt forget if we tried. Often, they are character-building in the truest sense of the words. The lessons from these experiences can shape our entire approach to our work. Consider these stories from three veteran independents and their takeaways.
A colleague in health-system marketing counsels his case-study writers to get the patient to the hospital. Wrong! When it comes to case studies, its about the clients problem and results, not your solutions.
When trouble comes, trust in leadership is often the first casualty. I define trust as the absence of fear, because when trust is severely damaged or gone, it is replaced by uncertainty and doubt. Sustaining trust requires the systematic participation and example through communication and behavior by leadership. Even in the most adverse circumstances, we expect leaders to be trustworthy and act ethically. We are disappointed when they fail.
With the games now over, Rio 2016 sponsors are still trying to associate their brands with its athletes by hiring Olympians.
I first met Trenesa Stanford-Danuser when we were both working at Marina Maher Communications in the late 1990s. Shes now vice president of global communications and strategic alliances for Origins and Darphin Paris.
Two things are clear about up-and-coming PR professionals: They are eager to learn more about ethics, and they want to better understand how to make ethically sound decisions.