PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
(Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 25 min ago
Are Brands Harming Themselves by Apologizing Too Often on Twitter?
As General Motors continues to manage fallout from its massive safety recalls, the automakers heads of communications and human resources have left the company, The Wall Street Journal reports.
Given this issues careers theme, I spoke with Fred Bagg, APR, Fellow PRSA, a veteran of the U.S. Air Force during the Vietnam War, about his decision to retire and thoughts on earning his MBA.
Forward Thinking The Strategist Spring 2014
Stepping forward to publicly address faults in ignition switches that were linked to 12 deaths when GM car engines and power suddenly switched off, CEO Mary Barra has been earning good reviews from peers and management experts, Chief Executive magazine reported.
Sometimes we find that weve put ourselves in crisis mode by underestimating the effects of projected outcomes. Our defined perceptions make us look left, so to speak, when we should have been looking in the other direction.
If you want to persuade an audience to accept your ideas, then you can try a number of creative ways to make your proposal more appealing. But there may be a better approach: focusing on why the audience is resistant.
When a crisis hits, management typically focuses on damage control and reputation repair. Yet a few far-sighted organizations are actually able to seize the opportunity to improve their long-term standing in the eyes of their external stakeholders. These successful organizations are not only able to address the concerns and allegations thrust on them but also highlight positives that stakeholders remember long beyond the crisis. (corporate diplomacy)
It seems like theres a contest going on these days to see what executive or leader can say the dumbest, meanest or most insensitive thing.
Misinformation is happening and its happening more often. In fact, it isnt a coincidence that CNN as well as a number of tech experts and news outlets have called 2013 The Year of the Online Hoax. Were starting to believe and pass on everything we read online, whether its accurate or not. And this fact-free diet is beginning to have some profound effects on our profession.
Versatility, digital expertise and a strong compass for bottom-line business results these are some of the key attributes on the radar for leading national recruiters in 2014.
What skills will leaders of communications organizations need in a few years? Think speed, flexibility, boldness, adaptability, a global mindset, vision and personal growth. I spoke with 10 corporate and agency leaders, and these seven key attributes emerged.
If theres one lesson that the Great Recession has taught senior-level professionals, then its that change can come swiftly and furiously without regard to a persons accomplishments or solid work ethic.
Employee Activists Defending Employer Reputations
Continuing Education Forum
In this era of Twitter and Facebook, its worth remembering that unlike those fancy new telephones, a news interview does not provide a direct connection. A journalist carefully listens for the quotes and sound bites that will move the meter the most, and passes them on to his own audience.
PRSA is looking for tomorrows leaders today. The Society is inviting its members to apply for available positions for the 2015 Board of Directors.
Upworthys Real Mission, Secrets of Not-for-Profit Tech Success, Leaders of the Next Revolution and Developing Trust and Advocacy Through Content Creation
Editor's corner for the April 2014 issue.