PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities.
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Updated: 2 hours 38 min ago
Conference Recap: NCAA President Mark Emmert on Student-Athletes and Success
Conference Recap: Cybersecurity Expert Theresa Payton on Protecting Your Brand
Conference Recap: Derreck Kayongo on Leadership, Service and Perserverance
Conference Recap: Learning From Capt. Scott Kellys Space Odyssey
As the film Sully opened at the box office in September, moviegoers are learning more about the heroic emergency landing that Capt. Chesley Sully Sullenberger made on the Hudson River in January 2009, three-and-a-half minutes after his ascending passenger jet struck a flock of geese that disabled its engines.
A young person aiming to someday become a CEO, partner, vice president or other C-suite executive has traditionally needed hard work, brains, leadership skills and luck. But new research suggests that experience in multiple functional areas within a business and outside your comfort zone is another prerequisite for reaching the top.
When employees are disengaged at work, it can be costly according to Gallup, actively disengaged employees cost the United States between $450 billion and $550 billion in lost productivity per year. On a more personal level, disengaged employees are far less likely to advocate for their companies, take risks at work and optimize their productivity. Unfortunately, these are the employees who lack passion, energy and diligence. And when these things are missing, it doesnt take long for your customers to notice.
Practically speaking, public relations is a relationship business built on creativity, people skills and the ability to communicate effectively through compelling content.
Aside from the presidential election, the scandal at Wells Fargo was one of the major stories unfolding as we were going to press with this issue.
Heres a common scenario: Two essentially equal internal candidates are vying for a higher job. Both are bright, hardworking and talented, with excellent track records of service to the company. But whats the difference between the winner and loser? The winner is considered to have executive presence, while the loser does not.
Highly paid CEOs have significantly lower approval ratings from their employees than CEOs who are paid less, according to a new Glassdoor survey. Overall, researchers found that lower-paid CEOs had the highest approval marks, while higher-paid CEOs had the lowest approval ratings.
PR practitioners are increasingly being called on to implement campaigns across multiple countries and cultures. One of the first questions you will need to answer when you communicate in different global markets is whether you will implement a single PR strategy around the world (a global approach) or craft different strategies for different countries and cultures (an international approach).
Whats in a word? they ask. Well, if that word is leadership, then Im guessing that few of you would contest the idea that this single 10-letter term has become one of the most critical words of our age.
Not long ago, I got a call that I could hardly believe. It was from the leader of a fairly well-known institution. He called me directly to discuss how he could be better at making speeches.
Labor Day may be just behind us, but Ill bet editors of the PR trades are already compiling a list of the major PR crises of 2016. Its as certain as Ryan Seacrest counting down the last 10 seconds of the year, and the next days heartwarming stories about New Years babies.
Back in 2013, my employer engaged in one of the biggest customer segmentation exercises wed ever done. We took our 10 million customers and divided them into four customer segments to better help us reach and engage with a massive customer base that was both diverse and geographically extensive. (Texas is big, after all.)
Space travel is one of the most resource-constrained environments imaginable. Any increase in mass requires an increase in energy required for propulsion. However, there is limited room available for fuel and cargo.
Samsungs Passive PR Response to Dangerous Phones Puzzles Experts
What Really Matters to Chief Communications Officers
PRSA Remembers Former Board Member Barbara Van Fleet