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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 51 min 59 sec ago

Did Workplace Culture Encourage Unethical Behavior at Wells Fargo?

17 hours 58 sec ago
Did Workplace Culture Encourage Unethical Behavior at Wells Fargo?
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New Instagram Filter Will Remove Negative Comments

September 26, 2016 - 1:00am
New Instagram Filter Will Remove Negative Comments
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Life After College: Ensuring a Smooth Transition to the Workforce

September 26, 2016 - 1:00am
Life After College: Ensuring a Smooth Transition to the Workforce
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Skittles Draws Praise for Response to Viral Tweet

September 22, 2016 - 1:00am
After Donald Trump Jr. tweeted a photo Monday comparing Syrian refugees to poisonous Skittles, many users turned on tweet notifications for the candy brand to see what its response would be.
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Does Your Company’s Desired Culture Really Exist?

September 14, 2016 - 1:00am
Creating a meaningful company culture requires first defining that culture and then working to create and sustain it through measurements and communication, according to Gallup.
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For Many Young People, Social Media Now Main Source of News

September 1, 2016 - 1:00am
People ages 18 to 24 now cite social media as their main source of news, overtaking television for the first time.
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PRSA Selects Nominees for 2017 Board of Directors

September 1, 2016 - 1:00am
The PRSA Nominating Committee announced its selections for 2017 leadership positions on Aug. 2.
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The Power of Personal Positioning

September 1, 2016 - 1:00am
It sounds harsh, but I believe the two questions employers are really asking when you apply for a job are: “So what?” and “Why you?”
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Pay Pals: New Federal Overtime Rules Mean Change for PR Pros

September 1, 2016 - 1:00am
When the U.S. Department of Labor’s (DOL) new overtime rules go into effect on Dec. 1, 2016, PR firms across the country will be faced with a major change in how junior employees are required to be paid.
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Employers Grapple With Changing Pay Practices

September 1, 2016 - 1:00am
Amid concerns about gender pay gaps and trends like performance-based compensation, more companies are overhauling their pay practices, The Wall Street Journal reported on Aug. 3. Employers know that workers have more information than ever from websites like Glassdoor.com, a job-listing service that shows employee salaries. For today’s human-resources executives, old formulas of basing salary decisions on a candidate’s competing offer or a finance team’s budget appear far less tenable.
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PR Blotter: September 2016

September 1, 2016 - 1:00am
Managing emails daily at work is bad enough, but the stress of checking messages after hours could be burning you out.
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What’s on Tap: Karen Hamilton of Lagunitas Brewing Company on Internal and External Communications

September 1, 2016 - 1:00am
Karen Hamilton wanted to be a writer when she was growing up, the most important thing she’s learned in her 34-year communications career is “flexibility,” she believes that consumer engagement will continue to be a top focus in the profession, she loves nature and she likes to say that “beer is a great social lubricant.”
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The Heart of Ethics: Ethics Month Highlights

September 1, 2016 - 1:00am
September is PRSA’s annual Ethics Month.
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Beyond the Code: Putting PR Ethics Into Practice

September 1, 2016 - 1:00am
The overwhelming majority of PR practitioners I’ve encountered are upstanding and professional. However, it only takes a few bad apples exhibiting unethical behavior to taint the perception of the profession.
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Independents on ‘The One Project I Will Never Forget’

September 1, 2016 - 1:00am
We’ve all had them. That one project we couldn’t forget if we tried. Often, they are character-building in the truest sense of the words. The lessons from these experiences can shape our entire approach to our work. Consider these stories from three veteran independents and their takeaways.
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Crack the Case: How to Organize a Case Study

September 1, 2016 - 1:00am
A colleague in health-system marketing counsels his case-study writers to “get the patient to the hospital.” Wrong! When it comes to case studies, it’s about the client’s problem and results, not your solutions.
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Preserve and Protect: Building Ethical Expectations Begins With You

September 1, 2016 - 1:00am
When trouble comes, trust in leadership is often the first casualty. I define trust as the absence of fear, because when trust is severely damaged or gone, it is replaced by uncertainty and doubt. Sustaining trust requires the systematic participation and example through communication and behavior by leadership. Even in the most adverse circumstances, we expect leaders to be trustworthy and act ethically. We are disappointed when they fail.
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Olympic Sponsors Looking to Hire Former Athletes After Games

September 1, 2016 - 1:00am
With the games now over, Rio 2016 sponsors are still trying to associate their brands with its athletes — by hiring Olympians.
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The Estée Lauder Companies’ Trenesa Stanford-Danuser on Malleability

September 1, 2016 - 1:00am
I first met Trenesa Stanford-Danuser when we were both working at Marina Maher Communications in the late 1990s. She’s now vice president of global communications and strategic alliances for Origins and Darphin Paris.
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Tough Situations: Making Ethically Sound Decisions in Public Relations

September 1, 2016 - 1:00am
Two things are clear about up-and-coming PR professionals: They are eager to learn more about ethics, and they want to better understand how to make ethically sound decisions.
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