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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 20 min ago

Leading in Times of Crisis

July 25, 2016 - 1:00am
Leading in Times of Crisis
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Crisis Communications Plans for the Zika Virus

July 25, 2016 - 1:00am
Crisis Communications Plans for the Zika Virus
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More CEOs Taking Stances on Social Issues, Survey Finds

July 25, 2016 - 1:00am
More CEOs Taking Stances on Social Issues, Survey Finds
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Inside the Crisis Issue; Silver Anvil Awards

July 25, 2016 - 1:00am
Inside the Crisis Issue; Silver Anvil Awards
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Executive Presence: The Makings of Great Leaders

July 25, 2016 - 1:00am
Executive Presence: The Makings of Great Leaders
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Meet the Speechwriters: ‘Eccentric’ Doesn’t Even Begin to Describe This Group

July 25, 2016 - 1:00am
Meet the Speechwriters: ‘Eccentric’ Doesn’t Even Begin to Describe This Group
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Organizational Clarity: The New Engagement for Internal Communications

July 25, 2016 - 1:00am
Organizational Clarity: The New Engagement for Internal Communications
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Coloring Our World: Lessons in Reputation Management From a Community’s Mass Shooting

July 22, 2016 - 1:00am
The Rev. Paul Fazio stood before his congregation in Kalamazoo, Mich., on Feb. 21, and studied the emotions brimming in expectant eyes: shock, sadness, anger, fear. The previous night, a lone gunman cruised the city and randomly shot eight people, killing six. The congregants — indeed, the whole community — were stunned, desperate for a comforting word.
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Forward Thinking: Employee Recognition; Creativity Tips; Succession Planning

July 22, 2016 - 1:00am
“Hamilton,” the Pulitzer Prize-winning musical, is a huge hit on Broadway, earning millions in ticket sales. In a June 10 post on Fortune, the show’s creator, composer and star Lin-Manuel Miranda shared some insights on the creative process.
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Crisis Counsel: When Legal and Public Relations Collaborate

July 22, 2016 - 1:00am
When a crisis occurs — due to a product recall; alleged unethical, negligent or criminal behavior; or the loss of life — all hands are on deck, but not necessarily working in harmony. As the legal and communications departments are first responders, they often bring very different approaches, sometimes resulting in an inability to reach consensus and to provide a timely response in the fast-paced world of traditional, digital, mobile and social media channels.
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Social Security: 4 Steps to Successful Crisis Communications Online

July 22, 2016 - 1:00am
Your crisis communications won’t have an impact if you’re just distributing press releases or releasing statements through the media. With nearly two-thirds of American adults on social networking sites, your brand needs to cast a wider net with its communication — or risk being swallowed whole by a crisis.
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Fox News Channel’s Response to Sexual Harassment Lawsuit Breaks from Standard Protocol

July 22, 2016 - 1:00am
Fox News Channel’s Response to Sexual Harassment Lawsuit Breaks from Standard Protocol
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Bringing the Future Into Focus: What 2020 Holds for the Profession

July 22, 2016 - 1:00am
A wide-ranging report by the USC Annenberg Center for Public Relations finds that PR executives around the world are optimistic about the profession’s future, with growth in budgets and staffing expected over the next five years. In addition, the respondents believe that they will be expected to deliver more — from strategy and content to creativity and measurement.
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Training Day: U.S. Air Force Public Affairs Receives 2016 Best of Silver Anvil

July 22, 2016 - 1:00am
It was supposed to be the trip of a lifetime: three childhood friends traipsing through Europe on summer vacation. And it was certainly memorable, just not for the intended, carefree reason.
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Big Hack Attack: Protecting Corporate Reputation and Brand Value in the Wake of a Data Breach

July 22, 2016 - 1:00am
When you Google “top crises of 2015,” included in the top-10 of nearly every list are one or more of the high-profile data breaches of 2015. Chick-Fil-A, Blue Cross Blue Shield, the U.S. Office of Personnel Management, Harvard University, American Airlines and dating service Ashley Madison are just a few of the organizations that fulfilled the prophecy of former FBI director Robert Mueller III, who said at a 2012 RSA cybersecurity conference, “There are only two types of companies: those that have been hacked and those that will be hacked.”
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Staying Strong: Managing the Fallout From the Deadly Terrorist Attack in San Bernardino

July 22, 2016 - 1:00am
It does not matter how much time passes or how intimately familiar we are with what occurred on Dec. 2, 2015 — it will always seem unbelievable that our agency was the victim of the second-deadliest terrorist attack in the United States since 9/11.
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The Marketing Skills Recruiters Want to See

July 14, 2016 - 1:00am
The last two decades have seen the advent of websites, email, social media, marketing automation, mobile phones and technologies that let consumers avoid marketing messages, such as digital video recorders and ad blockers.
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Pokémon Go Brings Augmented Reality Into the Mainstream

July 12, 2016 - 1:00am
Pokémon Go is shaping up to be the summer's biggest blockbuster.
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Americans Still Consider Mainstream News Most Trustworthy, Survey Finds

July 7, 2016 - 1:00am
Americans Still Consider Mainstream News Most Trustworthy, Survey Finds
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Doctors Who Accept Free Meals Prescribe Branded Products More Often

July 5, 2016 - 1:00am
Doctors who take free meals from the pharmaceutical industry are more likely to prescribe branded drugs to Medicare patients than generics, according to a study published on June 20 in the journal JAMA Internal Medicine.
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