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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 2 hours 18 min ago

Analyzing the Tylenol Tampering Crisis

March 3, 2017 - 12:00am
Analyzing the Tylenol Tampering Crisis
Categories: others

How People Find and Follow Up on Digital News

March 3, 2017 - 12:00am
How People Find and Follow Up on Digital News
Categories: others

As Mistrust in Institutions Grows, Masses Wrest Control From Elites, Study Finds

March 3, 2017 - 12:00am
As Mistrust in Institutions Grows, Masses Wrest Control From Elites, Study Finds
Categories: others

Pitching Reporters and Building Relationships

March 3, 2017 - 12:00am
Pitching Reporters and Building Relationships
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PR Blotter: March 2017

March 3, 2017 - 12:00am
PR Blotter: March 2017
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March Madness: NCAA’s Emily James, APR, on Storytelling and Student-Athletes

March 3, 2017 - 12:00am
March Madness: NCAA’s Emily James, APR, on Storytelling and Student-Athletes
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Fake News, Real Problems

March 3, 2017 - 12:00am
Fake News, Real Problems
Categories: others

Should You Agree to Lower Your Hourly Rate

March 3, 2017 - 12:00am
Should You Agree to Lower Your Hourly Rate
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Put a Quota on Quotes

March 3, 2017 - 12:00am
Put a Quota on Quotes
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Media Relations in the Age of Clickbait: How to Identify Audience-Building Insights That Help Reporters

March 3, 2017 - 12:00am
Media Relations in the Age of Clickbait: How to Identify Audience-Building Insights That Help Reporters
Categories: others

Climbing Up the Leadership Ladder With Steve Cody

March 3, 2017 - 12:00am
Climbing Up the Leadership Ladder With Steve Cody
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Engage Yourself: Media Relations Key to Today’s News Landscape

March 3, 2017 - 12:00am
Engage Yourself: Media Relations Key to Today’s News Landscape
Categories: others

Hitting the Reset Button: How to Make Adjustments in an Era of Cynicism

March 3, 2017 - 12:00am
Hitting the Reset Button: How to Make Adjustments in an Era of Cynicism
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Getting Paid for the Value You Deliver

March 3, 2017 - 12:00am
Getting Paid for the Value You Deliver
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First, Best, Most: How Superlatives Help Attract Media Attention

March 3, 2017 - 12:00am
First, Best, Most: How Superlatives Help Attract Media Attention
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The Brand Reputation Consequences of the Oscars' Best Picture Flub

February 28, 2017 - 12:00am
The Brand Reputation Consequences of the Oscars' Best Picture Flub
Categories: others

Publications Receive Fake Announcement About a McDonald's-Chipotle Merger

February 15, 2017 - 12:00am
Publications Receive Fake Announcement About a McDonald's-Chipotle Merger
Categories: others

Silence, Caution and Condemnation: Corporate America Responds to President Trump’s Travel Ban

February 1, 2017 - 12:00am
Silence, Caution and Condemnation: Corporate America Responds to President Trump’s Travel Ban
Categories: others

Fear Marks 2017 Journalism Predictions

February 1, 2017 - 12:00am
Fear Marks 2017 Journalism Predictions
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70th Anniversary: Making PR Headlines 45 Years Ago This Month

February 1, 2017 - 12:00am
70th Anniversary: Making PR Headlines 45 Years Ago This Month
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