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PRSA is the largest professional organization serving the U.S. public relations community. With a mission to “advance the profession and the professional,” PRSA provides news and information, thought leadership, continuing education and networking opportunities; sets standards of professional excellence and ethical conduct; and advocates for the business value of public relations and greater diversity among public relations professionals. Based in New York, PRSA comprises 112 local Chapters; 14 Professional Interest Sections that focus on specific industries and practice areas; and the Public Relations Student Society of America (PRSSA), which is active at more than 320 colleges and universities. (Please note: While Tactics and Strategist Online may publish content from our print version, not every article will be made available here from each issue. PRSA members may find full versions of articles on the PRSA website.)
Updated: 1 hour 33 min ago

Publications Receive Fake Announcement About a McDonald's-Chipotle Merger

February 15, 2017 - 12:00am
Publications Receive Fake Announcement About a McDonald's-Chipotle Merger
Categories: others

Silence, Caution and Condemnation: Corporate America Responds to President Trump’s Travel Ban

February 1, 2017 - 12:00am
Silence, Caution and Condemnation: Corporate America Responds to President Trump’s Travel Ban
Categories: others

Fear Marks 2017 Journalism Predictions

February 1, 2017 - 12:00am
Fear Marks 2017 Journalism Predictions
Categories: others

70th Anniversary: Making PR Headlines 45 Years Ago This Month

February 1, 2017 - 12:00am
70th Anniversary: Making PR Headlines 45 Years Ago This Month
Categories: others

The Tools You Need to Build a Strong Diversity Program

February 1, 2017 - 12:00am
The Tools You Need to Build a Strong Diversity Program
Categories: others

PR Blotter: February 2017

February 1, 2017 - 12:00am
PR Blotter: February 2017
Categories: others

Early Feedback From the Right Reviewers Can Help Your Writing

February 1, 2017 - 12:00am
Early Feedback From the Right Reviewers Can Help Your Writing
Categories: others

Is Your Writing as Good as You Think It Is?

February 1, 2017 - 12:00am
Is Your Writing as Good as You Think It Is?
Categories: others

Following Your Passion: Rosalie Contreras of the Seattle Symphony on PR and the Arts

February 1, 2017 - 12:00am
Following Your Passion: Rosalie Contreras of the Seattle Symphony on PR and the Arts
Categories: others

The Right Direction for Success: Q-and-A With Ana Toro

February 1, 2017 - 12:00am
The Right Direction for Success: Q-and-A With Ana Toro
Categories: others

A Lifelong Passion for Writing, and 2 Words of Advice

February 1, 2017 - 12:00am
A Lifelong Passion for Writing, and 2 Words of Advice
Categories: others

Interim Communicators Fill an Organization’s Leadership Void

February 1, 2017 - 12:00am
Interim Communicators Fill an Organization’s Leadership Void
Categories: others

Loud and Clear: Conducting a Sound Check

February 1, 2017 - 12:00am
Loud and Clear: Conducting a Sound Check
Categories: others

Digital Divide: To Write Better, Step Away From Your Social Environment

February 1, 2017 - 12:00am
Digital Divide: To Write Better, Step Away From Your Social Environment
Categories: others

Read This Now: Crafting Meaningful Headlines, Subject Lines and Tweets

February 1, 2017 - 12:00am
Read This Now: Crafting Meaningful Headlines, Subject Lines and Tweets
Categories: others

Character Study: 8 Big Mistakes Corporate Storytellers Make

February 1, 2017 - 12:00am
Character Study: 8 Big Mistakes Corporate Storytellers Make
Categories: others

Day by Day: Writing Wishes for This Year — and the Next

February 1, 2017 - 12:00am
Day by Day: Writing Wishes for This Year — and the Next
Categories: others

In Closing: What Really Matters to Chief Communications Officers

January 6, 2017 - 12:00am
In Closing: What Really Matters to Chief Communications Officers
Categories: others

Forward Thinking: Connecting Millennials to Company Purpose; Delivering Negative Feedback

January 6, 2017 - 12:00am
Forward Thinking: Connecting Millennials to Company Purpose; Delivering Negative Feedback
Categories: others

Food for Thought: Winning ‘Share of Mouth’ in the All-Natural, High-Tech Future of Food

January 6, 2017 - 12:00am
Food for Thought: Winning ‘Share of Mouth’ in the All-Natural, High-Tech Future of Food
Categories: others

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