Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock. The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package. Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications. Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.
Updated: 31 min 40 sec ago
Title Track: Are You Really a CEO?
3 Types of Story Endings to Make Your Writing Memorable
To Capture Attention, Brands Need Emotional Connections
Taya Jarman on Inspiring Collaboration
4 Ways to Tell Stories With Your Content
Partners in Crime: How to Work With Your Cybersecurity Team
Advocacy in Action: How Social Media Inspires Collaboration Among Employees
Encouraging Multicultural Communications
Get Your Interview Team on Board
Chain of Command: Crafting and Sharing Crisis Messaging
How to Write a Personal Mission Statement
In Brief: CEO Turnover; Crisis Preparedness
Cutting the Cable: More Consumers Switch to Streaming TV Services
Stand Out and Set Trends: How to Enhance Your Multimedia Content
Stephanie Allen on Creating a Brand Voice
Letters From the Editor: Ann Handley on the Underrated Value of Newsletters
Bringing Joy to Your Daily Routine
Making the Most of Association Memberships
It?s a Great Story, but Does It Achieve Your Objective?
A Pep Talk: 5 Advanced Speaking Tips to Supercharge Your Next Presentation