Anatomy of A Crisis & the Impact of Social Media: Lessons from The Aurora Theater Shooting | PRSA-NCC
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Anatomy of A Crisis & the Impact of Social Media: Lessons from The Aurora Theater Shooting

By Tracy Weise, President of Weise Communications
March 14, 2013 - 11:00am to 1:00pm

$25 PRSA and WWPR Members
$45 Nonmembers
$15 Students/Retirees
(price includes lunch and beverages)

21575 Ridgetop Circle
Sterling, VA 20166

Event Hosts:





Ms. Weise’s presentation is based on photography taken during the crisis and the stories those photos tell. Her catalogue of images teaches us lessons about command centers, prioritizing and controlling reporters, social media implications and ongoing communication techniques once an operational crisis is over. The story telling weaves in lessons learned and tactics others can employ with an emotional overview of managing patients, families, employees, physicians and the media during a community-wide catastrophic event. Her candid and emotional presentation addresses the challenges a public relations team face during a crisis and the role an agency owner, as a communications counselor, can play in a corporate crisis. She leaves the audience with strategies they can implement in their own crisis communication programs. At the end of this sessions attendees will understand:

  1. Social media’s impact on crisis communications and tips on managing social media.
  2. New tactics to effectively manage media & other audiences during a crisis.
  3. Strategies to include in crisis planning and program execution.

This presentation is appropriate for public relations and public affairs professionals at all levels in their career who are interested in sharpening their knowledge and skills in crisis communications.

About The Presenter

Tracy Weise is president and co-founder of Weise Communications, Inc., an integrated advertising and public relations agency. Tracy oversees account services work at the agency and provides communication and marketing counsel to her clients. She designs and executes international, national and local communications. Tracy is also a speechwriter and speaker. In 2007, Tracy was recognized as the Marketer of the Year by the Colorado chapter of the American Marketing Association and in 2010 as the Communicator of the Year by CHC. Tracy has held board positions with the Memphis Chapter of PRSA and the Denver-based CHC, including President of this organization. She was also an inaugural member of the James Madison University College of Communications Alumni Advisory Board and is still a member of this Board of Directors. She has also held memberships with the Junior League and the International Association of Business Communicators. Tracy graduated from James Madison University with at B.A. in communications and political science. She also holds an M.A. from The University of Alabama in communications. Tracy lives in Denver with her husband and two children.