Annual Survey of Communications Industry in DC and Baltimore Shows Mixed Expectations for Economy, Company Performance and Job Market | PRSA-NCC
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Annual Survey of Communications Industry in DC and Baltimore Shows Mixed Expectations for Economy, Company Performance and Job Market

Graphic - Industry's Current Business Climate

WB&A Market Research and Capitol Communicator have released the findings from the annual survey of the communications industry in the Washington, DC and Baltimore markets. Communications professionals in these regions were presented with a link to participate in a brief web survey aimed at understanding their perspectives on the current economy and job market, as well as their optimism for the future. The link was promoted by several industry organizations including PRSA-NCC.

The Economy and Personal Outlook

A similar proportion of communications professionals in 2013 and 2012 rated the current economic conditions in the area as excellent or good (59% and 56% respectively), which is higher than the general public (46%).  However, there were still four in ten communications professionals who gave current economic conditions a fair or poor rating (40%).

Also, a slightly higher proportion of communications professionals in 2013 than in 2012, said they expect to be financially better off in the next year (55% vs. 51%).  Reasons for this include their business going well or getting better (19%) and/or job advancements or promotions (18%).  Notably, a significantly higher proportion of professionals in 2013 than in 2012 said they believe the economy will turn around or that it is turning around (13%, up from 3%).

Current Business Climate and Job Market

When rating the current business climate within the industry, a significantly higher proportion of communications professionals gave positive ratings in 2013 than in 2012, with nearly seven in ten rating the climate as excellent or good (69%, up from 50%).

Consistent from 2012 to 2013, about six in ten communications professionals (61%) expect their organization to be doing significantly or somewhat better six months from now.  Those employed by corporations were significantly more likely (83%) than those working in communications firms (61%) or associations (40%) to say that they are expecting their organization to be doing better six months from now.

On the staffing front, almost all of those who have hiring responsibility expect their staffing needs to increase or stay the same in the next year, with 55% expecting an increase in 2013 compared to 46% in 2012.