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Faculty - Expanded Bios

Rebecca B. Andersen, APR, M.S. IMC

Adjunct Faculty, West Virginia University, Integrated Marketing Communications

Partner, Pacific Bridge Marketing Adjunct Faculty, West Virginia University. 
Rebecca is an award-winning, accredited communications strategist with more than 10 years’ experience in technology marketing and communications. She is passionate about integrated, research-based, measurable communications that work to support overall business objectives. She was named one of PR News 15 to Watch under 30 in 2007 and is a winner of various campaign-based awards. In addition to her masters, she studied at the graduate level at the University of North Florida and earned a BSBA in marketing from American University, Washington D.C. As an active member of the Public Relations Society of America, she serves as the President-Elect for the National Capital Chapter.

Twitter: @PacificBridge

LinkedIn: www.linkedin.com/in/rebeccabandersen

Website: www.PacificBridgeMarketing.com

Mitchell E. Marovitz, Ph.D., APR,

Adjunct associate professor, Graduate School of the University of Maryland University College

Mitch served in the Army for 30 years, retiring as a colonel in 2002. He then became the Director of Entertainment for the United Services Organization (USO), Inc. In 2004, Mitch authored the communications plan for the Army Inspector General's Report on Detainee Operations in Afghanistan and Iraq. After joining the staff of Booz Allen Hamilton, Inc. in late 2004, Mitch led strategic communications teams for intelligence community clients until 2010 when he became the project manager for a 42-person team that produced six magazines in 11 languages. Before leaving Booz Allen he was the Army Market Lead, responsible for managing a portfolio of ten project teams.

Mitch is a member of the Academy of Television Arts and Sciences and PRSA. He received his Accreditation in Public Relations in 2007 and was certified in Change Management from Prosci, Inc. in 2008. He received the Change Management Advanced Practitioner Certificate from Georgetown University in 2010. He also serves as a member of the Universal Accreditation Board and is the treasurer and ethics committee chair for the PRSA National Capital Chapter.

LinkedIn: http://www.linkedin.com/in/marovitz

Twitter: https://twitter.com/MitchMarovitz

Larry Parnell

Associate Professor, Program Director, The George Washington University Graduate School of Political Management

Larry is an Associate Professor and Director of The George Washington University Master’s in Strategic PR program in Washington, DC. GW offers both an on campus and online Master’s degree with more than 100 students currently enrolled. The program graduated its first cohort of students in May 2009. Previously, over a 30-year career, Larry has held senior communications positions in consulting, on the client side and in politics. He was most recently VP and Group Leader of the Corporate Communications practice at Hill and Knowlton Canada.

Twitter: @gwprmasters

Website: http://cps.gwu.edu/larry-parnell

Sergei A. Samoilenko

Public Relations Instructor, George Mason University

Sergei is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media to help communication practitioners develop new skills and adapt to global marketplaces and emerging online communities.

Twitter: @sergeitheprguy

Website: ru.linkedin.com/pub/sergei-samoilenko/3/b0b/415/

Susan Whyte Simon, APR, Fellow PRSA

Faculty Member, University of Maryland

Susan Whyte Simon is faculty member at the University of Maryland, Communication Department.  In fall 2013, Susan is teaching COMM 483 Senior Seminar in Public Relations, the capstone course integrating theory, strategic public relations and case studies with tactics learned in other courses.  She is also teaching COMM 350 PR Theory and COMM 354 Cases in Public Relations and advising the Bateman Team.  

Since joining the faculty in at the University of Maryland, Communication Department in fall 2007, Susan has led 19 sections of the Senior Seminar.  She has lead classes on PR Theory, news writing, PR writing and special events.  

Susan is the advisor to the Bateman Competition Team, a national competition involving PR students from about 75 universities each semester.  Since 2004-6 the Terp team has place in the finals 3 times and earned a Honorable Mention 4 times.  In addition, Susan acts as the professional advisor to the University’s PRSSA chapter.

Susan was a PR consultant prior to joining the faculty on a full-time basis.  Recent clients included the British Council, Universities at Shady Grove and independent public relations firms.  Earlier, Susan was the national media relations director for Hilton Hotels and the national media relations manager for PacifiCare Health Systems.  She also handled media and external relations at Kaiser Permanente of the Mid-Atlantic and Security Pacific National Bank.  At the Los Angeles offices of Ketchum Public Relations and Manning, Selvage & Lee, Susan supervised client programs for corporate, government, public service and professional service sectors.  She previously worked for a boutique agency in Malibu, CA.

An alumna of the University of Southern California, Susan earned her B.A. and M.P.R. from the Annenberg School for Communication and Journalism.  She returned to USC as an adjunct professor teaching classes in the principles of PR, media relations and PR cases.  Susan is an accredited member of the Public Relations Society of America and a PRSA Fellow; she currently serves on local and national APR committees and on a Fellow committee mentoring new candidates.

Richard J. Toth, APR, Fellow PRSA, ABC

Lecturer, University of Maryland

In addition to coaching more than 900 students in writing/reporting, editing and campaigns courses at the University of Maryland -- has taught public relations/marketing communications at colleges and universities in Missouri, Texas and New York. Writing, editing and media relations were the foundation of his strategic communications for more than 30 years in military, higher education, association, agency, corporate and consulting. He has served several PRSA chapters and advised PRSSA chapters at Southern Illinois, Syracuse and Southern Methodist universities.

In College Park he has co-advised Bateman teams that won awards seven awards since 2004. He also co-advised the Terp chapter, which co-hosted a National Conference in D.C., for a decade. He earned his bachelor’s degree in journalism and master’s degree in radio-television from the University of Missouri. He has conducted communication workshops for London Management School, the Maryland China Initiative and many other groups.


Tia C. M. Tyree, Ph.D.

Associate Professor, Howard University

Tia is the Interim Chair and Associate Professor at Howard University within the Department of Journalism. She is currently the Public Relations Sequence Coordinator for Department of Journalism, and she teaches several graduate and undergraduate courses, including Introduction to Public Relations; PR Writing II; PR Writing I; SR: Friends, Follower and Social Media; SR: Event Planning; CapComm Lab and Issues in Mass Communication Theory and Research.

As an instructor, she primarily teaches students the history, theory, practices and issues of contemporary public relations; informs students about corporate communications, media and community relations, action and communication strategies; and teaches students how to create key public relations information products, including media advisories, press releases, promotional items, fact sheets and media packets. Tia's research interests include African American and female representations in the mass media, hip hop, rap, reality television, film and social media. She has published articles in several journals, including Women and Language, Howard Journal of Communications, Journalism: Theory, Practice & Criticism and Journal of Black Studies. She is also co-author of the upcoming book – The HBCU Experience.

Twitter: @Drtiacmtyree

LinkedIn: www.linkedin.com/pub/dr-tia-tyree/9/6b7/b18/