August 2018 President’s Message by Sabrina Kidwai | PRSA-NCC
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August 2018 President’s Message by Sabrina Kidwai

August 15, 2018

Dear PRSA-NCC members:

Last week, I shared my personal blog with a friend and mentioned to him that I haven’t updated it recently because I haven’t had time. He texted back “You should. A creative personality becomes destructive if it’s not allowed to create.” When I saw that, it hit me. He’s 100 percent right.

There are times when I get so busy with work and PRSA that I don’t take time for my creative side. I love writing poems and blogs. A few years ago, I started to write a book, but I haven’t made time to pick it up again. I keep making excuses.

At work, my boss encourages us to create space for activities outside the office. A couple of my colleagues (marketing manager and art director) and I went to the National Portrait Gallery to explore art and think about creative concepts for a major meeting a few years ago.

We spent 90 minutes exploring, engaging and feeling art. We talked through pieces we loved and didn’t like as well as how could we incorporate this into our concept for the major meeting. We had different perspectives, and it really helped me see things in a new light. Our creative juices started to flow.

How can we, as bosses, encourage those who work for us to make space for creativity when we don’t do it ourselves?

I haven’t made it a priority, and I’m changing that now. If you created space to step outside the office, what would you do?

For the rest of 2018, let’s all try to create time during the workday to be creative. It will spur new ideas, create new experiences, and perhaps learn a new skill.

Have a great August!

Sabrina KidwaiPRSA-NCC President