March 15, 2018 - 8:00am to 10:00am
8:00-8:30am - Networking, registration, continental breakfast
8:30-10:00am - Program and Q&A
$35 PRSA, WWPR and BPRS members
$10 more at the door.
1030 15th St., NW
Washington, DC 20005
Washington, DC 20005
If you are searching for a public relations agency or are an agency responding to a Request for Proposal (RFP), you undoubtedly mistrust the process for almost equal reasons. For clients, agency selection has become confusing, time consuming, and seemingly inefficient. For agencies, it’s always a risk versus reward proposition.
But a well-thought, carefully written RFP, coupled with a fair and transparent search process, will increase the likelihood of satisfaction for both sides. During this program hiring entities will learn a systematic approach for finding the right prospective respondents, developing a pre-qualifying questionnaire, and writing a top-notch RFP. Agencies will learn the best ways to determine if an RFP fits their skillset, and how to most effectively respond to an agency search. Both parties should leave this session understanding RFP best practices. The result? The world will be a happier place.
About the Presenters:
Over the course of their careers in public relations and public affairs, Robert Udowitz and Steve Drake have worked at agencies, corporations, and trade associations in New York, Washington, and, for Steve, in Beijing, where he opened the first mainland China office for one of the largest multinational agencies. In recent years they have been sole practitioners for a variety of clients seeking media, crisis, and strategic counsel. Robert and Steve founded agency search firm RFP Associates in 2011 after observing the agency selection process from “both sides of the aisle” and recognizing the need to streamline and improve the way searches are made and agencies are selected. They both feel strongly that the profession ultimately benefits and builds respect for itself by improving the methodology in which agencies are chosen and communications campaigns are executed.