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Breakfast Breakthrough: Why Not Using Big Data Can Hurt Your Organization

presented by the PRSA-NCC Association-Nonprofit Committee
July 20, 2017 -
8:00am to 9:30am

Online registration is now closed for this event.  Limited space will be available at the door.

with Olya Ryabinina, Director, digital strategy & Analytics at Kellen

Big Data is sounding the death knoll for mass communications and organizations that fail to embrace big data and use audience profiling to take a personalized digital communication approach may face a similar fate. Olya Ryabinina will show how its done by analyzing recent case studies including the success of the Brexit and Trump campaigns. Olya is a strategic engagement specialist with a background in digital and experiential marketing. She has worked at Oracle, Levick, and Philip Morris International and managed online reputation and branding campaigns for Mercedes Benz Valentino, Abbott Laboratories and Pfizer.