Building a Corporate Social Responsibility Model into Your Communications Strategy | PRSA-NCC
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Building a Corporate Social Responsibility Model into Your Communications Strategy

Presented by Professional Development Committee
July 11, 2013 - 8:00am to 10:00am

Online registration is closed for this event.  Please plan to register onsite if you want to attend.

Cost:
$35 PRSA and WWPR Members
$55 Nonmembers
$10 Students/Retirees

$10 extra charge at the door

Location:
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave. NW
Washington, DC 20004

Metro:
Yellow/Green lines at Navy Memorial/Archives

Parking:
For directions/parking, go to www.navymemorial.org

 

From small non-profits to multi-national companies, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations, yet only 15 percent have a fully-developed CSR or sustainability plan, while 26 percent have no official plan at all*. Whether you are thinking about starting a CSR program for your organization, or want to know what you need to do to take your existing program to the next level, this panel will offer insights from experts on the frontlines of this growing specialty.*Holmes Report, March 2013

Attendees will learn:

  • Why CSR is becoming an increasingly important strategy for organizations
  • How to integrate an effective CSR plan into your communications plan
  • Case studies and best practices on successful CSR programs in the corporate, non-profit and government sectors

Panelists include:

  • Sheila McLean, MSLGROUP CSR/Cause Practice
  • Cory Porter, Director, Waggener Edstrom Social Innovation
  • Steve Delfin, President and CEO, America's Charities

Moderator: Keith William Diener

Steve Delfin has 30 years of experience working in and with major national and international not-for-profit organizations and socially-responsible international corporations, including a long history of engagement with and leadership around workplace giving and employee volunteerism programs. Prior to America's Charities  Delfin was Executive Director of the National Credit Union Foundation and the worldwide director of community relations for Booz-Allen-Hamilton.

Keith William Diener is a Visiting Assistant Professor of Business Law and Ethics at George Washington University and a Member at Art of Lawyering PLLC.  His research focuses on interdisciplinary work in law and ethics in business contexts, and the social responsibilities of corporations.

Sheila McLean leads the North American MSLGROUP CSR/Cause practice, known as PurPle (Purpose + People), which builds on the agency's award-winning leadership with a comprehensive global offering that connects a team of more than 100 experts in the areas of CSR and cause.

Cory Porter specializes in crafting CSR communications programs that enable socially innovative, multi-stakeholder organizations to activate and connect with consumer, policy and investor audiences.