CANCELLED: Attention Economy: How Marketers and PR Pros Deal with Content Overload | PRSA-NCC
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CANCELLED: Attention Economy: How Marketers and PR Pros Deal with Content Overload

presented by the PRSA-NCC Professional Development Committee
July 12, 2018 - 8:00am to 10:00am

This event has been cancelled.

8:00-8:30 am - Registration, networking, continental breakfast
8:30-10:00 am - Program and Q&A

A lot has been written about shorter attention spans in the social media era; however, many experts argue that the problem is actually a result of a scarce amount of attention that can be allocated among an overabundance of information. With an ever-increasing number of websites, videos, social media posts, and podcasts result in consumers having to divide their attention between an unlimited amount of resources. In contrast to the pre-social media era where individuals were exposed to only a few number of television channels and newspapers, people today have limited bandwidth to devote to a wealth of branded pieces. How are public relations and marketing professionals coping with the attention economy and ensuring their messages are being consumed?

In this discussion, you will hear:

  • How awareness of the attention economy is changing how brands treat content.
  • Why readers and viewers can prove more valuable than followers.
  • How a scarcity of attention is changing how marketers, journalists, and PR pros deliver their messages.
  • How paywalls, page takeovers, and popups might produce limited results in today’s digital environment.
     

Location Host:
Ogilvy Washington
1111 19th Street, NW, 3rd Floor
Washington, DC  20036
Metro: Farragut West/Farragut North

Cost: (includes continental breakfast)
$28 National Capital Chapter (NCC) members)
$35 PRSA Members
$60 Nonmembers
$10 Students/Retirees

$10 more at the door, space permitting

Online registration closes at 10:00 a.m. on Wednesday, July 11

Cancellation/refund policy

About our speakers:

Dan Higgins (@AdScientist) is director of social media and content marketing at the PlowShare Group. His experience has included an entire spectrum of digital marketing services for clients such as the Centers for Disease Control and Prevention, Truth Initiative, Progressive, Fidelity Investments, Tyson Foods, Santander Bank and University of Phoenix. His contributions have helped his teams win many awards including four Effie Awards and eight Clio Healthcare Awards for digital and integrated campaigns.

Robert Krueger (@robertvkrueger) is the global senior director of public relations and social media for the Urban Land Institute (ULI). In his role he directs the social media strategy and video production for ULI's global marketing communications initiatives.