8:00-8:30 am - Networking, registration, continental breakfast
8:30-10:30 am - Program and Q&A
We are in the midst of a sea change in how business is done where the old ways of doing business no longer apply. “Changing Times, Changing Workforce, Changing Business Models” examines how organizations are changing — and must change — to meet the needs of clients and employees in the 21st Century. In this Fireside Chat, senior communications leaders will discuss changing client and employee needs and how they are adapting to remain viable and competitive in this new business environment.
- Joe Truncale, Ph.D., CAE, CEO, Public Relations Society of America
- Shira Harrington, Chief Engagement Officer, Purposeful Hire, Inc.
- Carrie Schum, EVP, Porter Novelli
- Jean Foster, SVP, Marketing and Communications, Consumer Technology Association
- Jeff Feller, Principal and Director of Digital Strategies, Booz Allen Hamilton, Inc.
- Karen Addis, APR, President and CEO, Addis Communications
- Mitchell Marovitz, Ph.D., APR, Fellow PRSA, Chair, PR Program, The Graduate School, University of Maryland University College, Chair, Universal Accreditation Board and Past President, PRSA-NCC
The National Press Club
529 14th St., NW, 13th Floor
Washington, DC 20045
Metro: Metro Center
$30 PRSA, AAF DC, AMA DC and NAGC Members
$10 more at the door
Online registration closes at 5:00 p.m. on Monday, July 30.
About our speakers:
Joseph P. Truncale, Ph.D., CAE, is the chief executive officer of the Public Relations Society of America. Joe oversees the daily operations of PRSA and helps the organization seize upon opportunities arising in today’s transformative media landscape. Joe is a skilled facilitator; throughout his career, he has worked with entrepreneurial business leaders and their management teams in developing strategic plans with a focus on differentiation and defining unique organizational capabilities. Prior to joining PRSA, Joe spent 30 years with the National Association for Printing Leadership (NAPL), an organization that he helped guide from traditional printing into the digital age. He holds an undergraduate degree from Monmouth University, a master’s degree from Rutgers University and a Ph.D. in Media, Culture and Communications from New York University.
Shira Harrington, Chief Engagement Officer of Purposeful Hire, is passionate about creating highly engaged workforces by helping employers and their staffs make purposeful connections. With practices in generational diversity, executive recruiting, and career coaching, Shira is keen on finding the “higher purpose” in every hire.
Shira has presented at nonprofits, associations, government agencies and Fortune 500 corporations such as Boeing, SRA International and the Ritz Carlton, and has been profiled in the Washington Business Journal.
She plays an active role in the Washington, DC HR community, and is an active volunteer leader in ASAE.
Additionally, she is committed to supporting our increasingly aging workforce, and founded BoomerWorks, a charitable organization dedicated to helping long-term unemployed Baby Boomers re-career into the gig economy.
Shira earned a Masters degree in Public Relations with a focus on employee communications from the University of Maryland at College Park.
Carrie Schum has spent nearly 20 years with Porter Novelli. In that time, she’s advanced from leading major healthcare accounts to directing the the Strategic Planning, Analytics and Research Group for North America. In addition to deep understanding of healthcare communication and behavior change, Carrie has rich expertise in developing communications programs that drive changes in attitudes, behaviors, and outcomes. Carrie’s expertise spans government, nonprofit, and commercial organizations. Her clients that have included the Centers for Disease Control and Prevention, the U.S. Soccer Foundation, NHLBI, and major pharmaceutical and healthcare nonprofits. In addition to leading strategic planning sessions for clients throughout the Porter Novelli network, Carrie is regularly sought as a speaker and author on communications research and measurement. Carrie has a B.A. from Swarthmore College and a master’s degree from the University of Maryland at College Park.
Jean Foster is a marketing and communications executive with a track record of transforming organizations and building brands. She is SVP, Marketing and Communications for the Consumer Technology Association (CTA)TM, the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.
Prior to joining the CTA, Foster was Chief Marketing Officer for Ostendio Inc., an early stage startup in digital healthcare. Establishing the Sales, Marketing and Communications function, she worked on taking the business through seed stage and preparing for Series A investment.
Before entering the start-up world, Foster was Vice President of Marketing and Product Management at Neustar Inc., a leading provider of information and analytics solutions. She was part of the leadership team responsible for pivoting the business and growing revenue from $500M to over $1B. At Neustar, Foster successfully delivered year on year revenue growth, repositioned the brand with media and influencers, improved C-suite client engagement and brought new solutions to market.
Prior to Neustar, Foster was Head of Marketing and Communications at British Telecom’s $2B North American Division. In that role she led all aspects of marketing and communications, building BT’s brand in the region.
Foster’s career spans over 25 years with some of the world’s best technology brands including BT, VeriSign, and GE. For these leading organizations, she drove transformational change in Marketing and Communications, delivered new products to market and grew revenue.
Recognition and Community Involvement
- Board Member, Illustrative Mathematics
- Board Member, Signature Theater, Arlington, VA
- Stevie Awards for Women in Business, 2013 – Jean was recognized as Female Executive of the Year (Business Services).
- Global Telecom Business Power 100, September 2011 – Jean was recognized among this group of global industry leads alongside leaders such as the CEOs of Google, Verizon and ATT.
Jean is a passionate fundraiser for breast cancer research, awareness and education. Her team has raised over $200,000 by walking 60 miles in 3 days and Jean was a top 10 fundraiser in Washington DC Komen 3 Day for the Cure.
As an executive strategy consultant, Jeff Feller’s passion is developing human-centered solutions to help transform the way organizations communicate to affect real and lasting change. Throughout his twenty-four-year career, he’s been most comfortable at the intersection of technology, culture, and adoption, where he can apply his multidisciplinary background in digital strategy, IT modernization and transformation, user experience design, strategic communications, brand and product ownership, creative direction, Agile coaching, and change management. As the Digital Strategy and Communications practice lead for Booz Allen’s US Federal Government business, Jeff is focused on redefining the capability, talent, technology and convictions necessary to move the craft and business of communications into the future. Jeff earned his Bachelor of Arts in Media Communications from Webster University, studied Engineering at the University of Missouri, and is an adjunct lecturer for Georgetown University and George Mason University.
Karen Addis, APR, is a seasoned communications professional and former magazine writer. She recently launched Addis Communications, a national strategic communications agency, with a concentrated focus on health & science.
Prior to founding Addis Communications, she held senior-level management positions with several PR agencies, including Ogilvy PR as well as mid-sized and boutique firms in the Washington, DC, area. Karen also spent more than 10 years working in-house for national and international trade, professional, and nonprofit organizations.
Karen is an active member of the PRSA National Capital Chapter, the National Press Club, Women in Technology, and DC Science Writers Association. She is also passionate about mentoring the next generation and giving back to her community.
She received her APR — Accreditation in Public Relations — certification from the Public Relations Society of America (PRSA). She has a master’s certificate in publications from The George Washington University and a Bachelor of Science degree in Journalism with a concentration in Public Relations from the University of Maryland, College Park.
Mitchell Marovitz, Ph.D., APR, Fellow PRSA, is the Chair of the Public Relations program at The Graduate School of the University of Maryland University College. Before entering academia, he was a strategic communications consultant at Booz Allen Hamilton, Inc. Mitch also retired as a colonel in the Army after 30 years of service in 2002, where he served in numerous public affairs and American Forces Radio and Television Service assignments. He is a past president of PRSA-NCC and currently serves as Chair of PRSA’s Mid-Atlantic District and Vice-Chair of the Universal Accreditation Board, which oversees the Accredited in Public Relations certification.