Media Relations in the Age of Twitter | PRSA-NCC
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Media Relations in the Age of Twitter

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Twitter is an increasingly important tool used by journalists to gather and break news, as well as a promotional tool to encourage followers to read their stories. It is also an important way for public relations professionals to pitch stories to journalists.


Twitter is an increasingly important tool used by journalists to gather and break news, as well as a promotional tool to encourage followers to read their stories.  It is also an important way for public relations professionals to pitch stories to journalists.  In this timely workshop, learn:
 

  • How journalists use Twitter in their professional lives;
  • How to pitch journalists with the popular social media tool;
  • How to join conversations being held by top reporters in the business;
  • How to build relationships 140 characters at a time; and
  • How to integrate Twitter into your media relations program.


Panelists include:

  • Dave Weigel, Slate.com, political reporter, @daveweigel
  • Ylan Mui, Washington Post, retail reporter, @ylanmui
  • Mark Hamrick, AP Radio, business editor, @hamrickisms
  • Tom Sherwood, WRC-TV, political reporter, @tomsherwood
  • Moderator:  Aaron Cohen – Vice President of Media Relations, MSL Washington


If you have questions, please call the chapter office at 703.691.8733.
 

When
June 12th, 2012 8:00 AM   through   10:00 AM
Location
Navy Memorial
701 Pennsylvania Ave., NW
Washington, DC 20004
United States
Event Fee(s)
PRSA, WWPR or BPRS Member $ 35.00
Non-member $ 55.00
Student/Retiree $ 10.00

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