Simply put, fundraising is a fundamental skill needed for public relations professionals. Advocates and those who support their work must understand the valuable role of private giving, grants, appropriations, contracts and other support offered by public affairs. Fundraising, whether it involves individual donors, corporate sponsors, government grants or crowd-funding sites, is essential to the continued operations and interactive communications campaigns of many of our organizations or clients.
Strategies for identifying, pursuing and winning dollars for our employers or clients are growing more essential. In 2017, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to a record-breaking $410.02 billion, according to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017.
Moreover, while it is possible for one to be a good fundraiser without having public relations skills, one can’t fully grow as a public relations professional without also possessing fundraising expertise. The ability to navigate the fundraising world and maintaining the know-how on crafting strategies will make you a more marketable professional. Concurrently, the Bureau of Labor Statistics also documents the need for more skilled development professionals, stating earlier this year that fundraising jobs will increase 15% over the next ten years, growth they classify as “much faster than average.”
Whether you work at a nonprofit, trade association, law firm or university, you can earn a seat at the table when it comes time to develop a framework for raising money. Join us on May 9 to hear from two experts on fundraising principles, best practices, ethics and resources that can enhance your organization and clients as well as advance your career path. Learn from successful case studies on special events and major gift approaches to annual fund and planned giving tactics. Additionally, this session will touch upon how communicators can best manage the donor side, including stewardship and sponsorship relationships.
|National Capital Chapter (NCC) Members||$ 28.00|
|WWPR Members||$ 28.00|
|PRSA Members||$ 38.00|