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Second Annual Public Relations Issues of the Day for Nonprofits & Associations

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What are the current public relations issues for association, nonprofit and foundation practitioners? This program features roundtable discussions led by experts discussing topics and issues of the day facing nonprofit PR professionals. You will have an opportunity to hear from each expert and participate in several roundtable discussions with topic leaders and discuss questions in a small-group. .

What are the current public relations issues for association, nonprofit and foundation practitioners? This program features roundtable discussions led by experts discussing topics and issues of the day facing  nonprofit PR professionals. You will have an opportunity to hear from each expert and participate in several roundtable discussions with topic leaders and discuss questions in a small-group. . The featured topics and discussion leaders are:

Getting Press Coverage
Peter Panepento, assistant managing editor, The Chronicle of Philanthropy will discuss his provocative statement, “he press release is dead!”

Handling Crisis: Crisis Triage: Tools and Time a Case Study from Goodwill
Lauren Lawson-Zilai, public relations director, and Arlene McCrehan, senior director-online media, Goodwill Industries International

Building a Successful Multi-Channel PR Campaign Around a Milestone Celebration
Jennifer Byrd, national headquarters public relations director, Salvation Army and PR partner Xenophon Strategies

Telling Your Story Through Video: When to Use In-House Resources and When to Use a Consultant
Robin Evans, vice president, EFX Media and nonprofit client

ROI metrics for Social Media
Sherie Winston, president, Social Medians and Sherie Winston Consulting

Integrating Social Media into Your Communications Strategy
Shawn Flaherty, president, Creative Strategies Public Relations

Trends and Innovations for Nonprofits and Associations
Myra Peabody Gossens, president, MPG Advertising

Social Media Tips for Small Organizations                
Ami Neiberger-Miller, APR, president, SteppingstoneLLC
 

When
November 14th, 2012 8:00 AM   through   10:30 AM
Location
702 8th Street, NW
Located on 8th Street NW between G and H Streets
Washington, DC 20068
United States
Event Fee(s)
Cost
PRSA, WWPR, ASAE Member Price $ 35.00
Non-Member Price $ 55.00
Student/Retiree $ 10.00

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