Connecting With ‘Faceless Journalists’ - Tapping The Social Media News Desk | PRSA-NCC
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Connecting With ‘Faceless Journalists’ - Tapping The Social Media News Desk

Presented by the PRSA-NCC Professional Development Committee
May 25, 2017 - 8:00am to 10:00am

Online registration is closed for this event.  Space will be available at the door.

8:00-8:30 am - Networking, registration, continental breakfast

8:30-10:00 am - Program & Q&A

In a typical news cycle, a prominent news organization can publish several hundred stories. However, to maintain an influential voice in politics and national news discourse, hard-working social media editors labor behind the scenes to ensure their stories get high levels of engagement and visibility that is satisfactory for both the newsroom and advertising units.

Join a panel discussion featuring the social media editors of major news outlets as they talk about how they are reaching new audiences using social media strategy to ensure their outlet remains an influential voice in the political discourse. Learn how they work with staff on the editorial and advertising sides of their outlet, as well as how they source the stories they publish online.

Discussion Topics:

  • Understanding who is the face of news organizations’ branded social media accounts
  • What strategies are news outlets doing to reach new audiences and remain an influential voice in the political discourse
  • Understanding who is behind the social media accounts of the news organizations that we pitch
  • How social media editors collaborate with journalists and editors in the newsroom to discover, approve and publish reports for digital distribution
  • What methods social media editor use to train their teams on how to best use social media  

Lauren Boyer, Social Media Manager, U.S. News & World Report
Tauhid Chappell, Social Media Producer, Washington Post
Dan Cooney, Social Media Editor, PBS NewsHour
Brittany Johnson, Social Media Producer and On-Air Contributor, NBC Washington

Roy Abdo, Digital Brand Manager and Visual Storyteller, Gallup

Location Sponsor:
 U.S. Navy Memorial (Auditorium)
701 Pennsylvania Avenue, NW
Washington, DC 20004

Archives/Navy Memorial (yellow & green lines)

PMI garage, 875 D St. NW, for $8 w/validation from Navy Memorial Bookstore

$35 PRSA, WWPR and BPRS members
$60 non-members
$10 students/retirees
$10 additional the door

More about our panel:

Lauren Boyer is the Social Media Manager at U.S. News & World Report, where she supervises a group of reporters who work closely with editorial teams to generate content for social platforms, track analytics and manage audience growth across the company’s branded accounts.  Prior to her role at U.S. News, Lauren was a reporter for numerous newspapers in Pennsylvania, including the Harrisburg Patriot-News and the York Daily Record.

Tauhid Chappell is a social media producer for The Washington Post. He helps amplify stories within the local section, build larger digital communities that are interested in the topics covered by his section and helps run The Post’s Instagram account.



Dan Cooney is the social media editor for PBS NewsHour, joining the show in May 2016. Dan manages the show’s Facebook, Twitter, Instagram, Tumblr and Snapchat accounts while editing social videos and planning livestreams. Prior to joining the NewsHour, Dan worked for PBS' "Washington Week" and as a Tim Russert Fellow at NBC's "Meet the Press."


Brittany Johnson has been working in journalism for nearly nine years. From creating her own blog, to working with companies such as Sirius XM, Viacom, TMZ, NBCUniversal and more. Brittany is currently a Social Media Producer and On-Air Contributor with NBC Washington where she manages all of NBCWashington's social media platforms, contributes to branding/marketing, and is a creator of original content too.

Roy Abdo, Gallup’s Communications Lead and the CEO of Digital Marketing Revamp, is a well-seasoned marketer, creative strategist, and storyteller. Directing social and digital communications design for media buying, advertising and messaging, Roy is a lead on Gallup’s worldwide communication efforts to promote analytics and strategic consulting globally.