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Crafting Digital Strategies: What senior practitioners need to Know

February 6, 2013 - 12:00pm to 1:30pm

$45 PRSA and WWPR Members
$65 Nonmembers

McCormick & Schmick's Seafood Restaurant
901 F Street, NW
Washington, DC  20004
Metro: Gallery Place (red, yellow, green) or Metro Center (orange, blue, red)

Effective Facebook advertising can garner more impressions than a Super Bowl ad. Two new people join LinkedIn every second. Every minute, 72 hours of video are uploaded to YouTube, which is the second most popular search engine. On Twitter, 53 percent of users tweet product recommendations. Nearly a third of the Fortune 500 publishes a corporate blog. More than 20 million people use FourSquare.

With the dizzying pace and disruptive nature of social media, it is challenging to know what others are saying about your brand. And creating a manageable and effective digital strategy may seem daunting.  Join us for a conversation with Edelman Senior Vice President Dave Almacy, a seasoned new media maven developing digital strategies for corporate branding, public policy and media initiatives.  This isn’t a “how to” discussion but an opportunity to learn about the history and trends informing today’s social media practices. Space is limited.

The 20+ LeaderPack program is an initiative designed exclusively for senior professionals with at least two decades of experience. The objective of the program is to provide a forum for senior level professionals to interact and support each other and jointly address common challenges and concerns.

About our Speaker:
David Almacy is a senior vice president in Edelman’s Digital Public Affairs practice. A native of the Washington, DC area, Almacy brings more than 15 years of experience at the intersection of government, public relations, marketing, politics and digital communications.  

Prior to joining Edelman, Almacy spent almost two years as vice president of Digital Strategies (Studio D) with Waggener Edstrom Worldwide, probably best known as the longtime agency of record for Microsoft.  

Previously, he was the White House Internet and E-Communications director under President George W. Bush. In that role, he managed online communications strategy, served as an official spokesman for Internet press and bloggers and acted as a liaison to the federal government Web manager community. He was also the primary owner of the White House website ( and spearheaded its comprehensive redesign in March 2007.

In 2007, Almacy was named one of PRWeek‘s Top 40 Under 40. In May 2009, Washingtonian listed David among the Top 100 Tech Titans in Washington, DC.

Additional background and experience includes stints with the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions and the U.S. Department of Education.