The Accreditation in Public Relations (APR) is a professional development and certification program that strengthens skills in the strategic practice of Public Relations.
NO PRE-REQUISITES are required for participation: including neither formal enrollment in the APR nor previous participation in the Jump-start course.
This deep-dive seminar helps you:
1) Gain clarity about expectations of the panel presentation by reviewing the 10-step planning process for developing your case study presentation;
2) Enables you to prepare for panel questions such as which models and theories apply to your case study, or what ethical or legal issues might impact your practice
3) Understand the panel process through direct observation of a mock presentation.
For those ready to practice their session one-on-one with a coach, we will make that opportunity available from 12:00 p.m. until 1:00 p.m.
8:45-9:00 a.m. light breakfast and coffee
9:00- 9:30 a.m. Welcome – 10-step planning process
9:30 - 10:30 a.m. Models and Theories, Management, Ethics and Law Review
10:30 – 11:00 a.m. Case study assessments and practice
11:00 – 12:00 p.m. Presentation Practice
12:00 -1:00 p.m. on demand one-on-one coaching
1:00 p.m. END
1400 I Street, NW, Suite 230
Washington, DC 20005
includes panel presentation guideline, handouts
$20 PRSA Members early bird (through Oct. 15)/$25 after Oct. 15
$25 Non-members early bird (through Oct. 15)/$30 after Oct. 15
Online registration closes at 5 pm on November 2