DeJuan Price, PMP, APR
Director, Public Health
For as long as I can remember, communication has been my great passion. At its best, effective communication can promote change, influence behavior, and launch movements—all with the goal of helping people and improving lives. It is with that goal that I turned my passion into my profession and made communication my life’s work.
Several years ago, I studied communication with a concentration in Public Relations at George Mason University—where I was a member of the Public Relations Student Society of America (PRSSA). PRSSA was my first introduction to what a career in PR could look like, and I have gone on to cultivate one that has spanned the last 13 years. I have worked across the federal sector as a communication consultant—leading a range of projects—from large-scale outreach campaigns to organizational brand strategies. As the newly appointed Director of Public Health for Penngood—a boutique health communication consultancy—I am charged with leading the public health practice and managing a wide-range of public health communication contracts.
The process of preparing for the Accreditation in Public Relations (APR) has helped me to codify my academic and real world experience into research-grounded approaches, processes, and constructs. The APR has helped me understand the importance of measuring and documenting the business outcomes of PR efforts, which will ultimately serve me well as I grow my practice area.
Obtaining my APR has made me more confident in my understanding and knowledge of Public Relations, as a profession. It has also provided me with a refresher on the theoretical underpinnings of the discipline, as well as given me a solid grounding in ethical practices. My APR knowledge base as supported my ability to create strategic client solutions that leverage diverse tactics and an optimal measurement framework. I encourage you to seek your APR, if you are seeking to demonstrate commitment to the PR profession to future employers, clients, and colleagues.