DIY Video How-to: When to Do-It-Yourself and When to Hire Pros. Plus a Hands-On Video Sandbox to test gear | PRSA-NCC
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DIY Video How-to: When to Do-It-Yourself and When to Hire Pros. Plus a Hands-On Video Sandbox to test gear

presented by the PRSA-NCC Independent PR Alliance
May 31, 2018 - 11:30am to 1:30pm

Online registraiton is now closed for this event.

11:30 to noon: registration and networking
Noon to 1:15 p.m.: program
1:15 to 1:30 p.m.: networking

Video is booming! And so is the pressure on us to crank out more video—faster and for less. We are left trying to figure out: What video can and should you create DIY in-house? Can we use smartphones, tablets, DSLRs? What other gear will we need? Will we need training? Will quality suffer?

This session will address these issues and more including:

  • Pros & cons of DIY video versus hiring pros
  • Best practices Tips for better DIY shooting and editing video
  • Options for edit software, audio/video accessories, lighting, etc
  • Demonstration for using smartphones/tablets, DSLR & video cameras
  • Video Sandbox with hands-on opportunity to test gear yourself

Meet and learn from three video specialists with more than 100 years of combined video storytelling experience producing, shooting and editing video projects.

$35 IPRA and PRSA Members
$45 Non-members
$10 more at the door

Note: New location (see below)

Online registration closes at 10:00 a.m. on Wednesday, May 30

Cancellation/refund policy

The moderator for the panel will be Susan Apgood, CEO, News Generation


Pete Cousté is NCC IPRA Chair and runs PC MediaWorks, LLC, a strategic PR/communications advisory specializing in video production, digital strategy, social content and project management. He has 30+ years experience leading communications, video, social, and marketing projects for clients such as EY, Red Bull Media, Alzheimer’s Association, US Federal Reserve, and more. Earlier, he worked at CNN in Washington from the OJ Simpson trial through 9-11. He also produced more than 300 nonfiction network television programs on Discovery, National Geographic, HGTV, Weather Channel, Travel Channel, and others. Pete has a master’s degree in strategic communication from Johns Hopkins University and is a certified PMP® project manager.

Mike Peters is an award-winning, Emmy-nominated television director and directory of photography with 30+ years of video production experience. He owns MVP Pictureworks, Inc., a boutique production company in metro Washington, DC. His national and international credits include documentaries and network television for ABC, BET, BBC, CNN, Discovery, Fox, History Channel, TLC, and more including Presidential Inaugurations, Monday Night Football, Superbowl XXXIV, and America’s Most Wanted. Mike’s also has expensive videography and editing experience with corporations, nonprofits, and government agencies including Ernst & Young, Boeing, Marriott, Hilton, DoD, as well as PR firms FleishmanHillard, Porter Novelli, L&M, and others. He holds a bachelor’s degree in radio and television production from Radford University in Virginia.

Joanne Carl is a professor and program coordinator of broadcast media production at Montgomery College in Rockville, MD. She has 30+ years experience in film, cable, TV news, broadcast management and distance learning. Earlier, she directed newscasts for WUSA-TV9, served as production manager at WDCA/UPN 20 and as video editor at the FBI training academy at Quantico, VA. Joanne continues to work for corporate and nonprofit clients directing live events and nonlinear video editing. She holds a master’s degree in new media technology from George Washington University and a bachelor's degree in communication from Loyola University in New Orleans.

New Location

Mon Ami Gabi

7239 Woodmont Ave. 

Bethesda, MD 20814